Pete Crawford
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Pete Crawford Email & Phone Number

Director of Data at Versent at Versent
Location: Greater Melbourne Area, Australia, Australia 6 work roles 3 schools
1 work email found @versent.com.au 4 phones found area 143 and 180 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 4 phones

Work email p****@versent.com.au
Direct phone (143) ***-****
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Role
Director of Data at Versent
Location
Greater Melbourne Area, Australia, Australia
Company size

Who is Pete Crawford? Overview

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Quick answer

Pete Crawford is listed as Director of Data at Versent at Versent, a company with 311 employees, based in Greater Melbourne Area, Australia, Australia. AeroLeads shows a work email signal at versent.com.au, phone signal with area code 143, 180, and a matched LinkedIn profile for Pete Crawford.

Pete Crawford previously worked as Director - Data at Versent and Head of Data, Analytics & Automation at Sensis. Pete Crawford holds Master Of Marketing, Marketing Strategy from Melbourne Business School.

Company email context

Email format at Versent

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{first}.{last}@versent.com.au
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AeroLeads found 1 current-domain work email signal for Pete Crawford. Compare company email patterns before reaching out.

Profile bio

About Pete Crawford

Strategy, engineering and governance covering the modern data and AI stack. Experienced in growing and leading data and insights teams in the delivery of platforms, products and business outcomes - with enterprise - and with professional consultancy services.Champion of empowered teams centred on setting strategic context; owning outcomes; continuous learning; and collaborative ways of working. Strong background of balancing customer, commercial and technical results with developing people and culture.Curriculum / content creator for RMIT’s ‘Master of Data Science Strategy and Leadership’ degree as well as 'Data Privacy Management' course.Data & Analytics Leadership • Built data practice featuring integration of 40+ engineers, analysts and data science • Led national professional services data practice of 50+ consultants, engineers and analysts • Program delivery of cross-functional groups to implement data platforms and reporting • Initiated enterprise data governance operating model • LLM discovery and prototyping • Direct engagement with AWS; Microsoft; Databricks; Snowflake; and dbtData Infrastructure Transformations • Cloud adoption and migration of data architecture applications with AWS and Azure • Real-time financial reporting with Salesforce CRM integration and data warehouse modernisation • BI reporting • Customer analytics platform for consolidated data science sandbox and predictive insights • Machine learning framework integration for event-driven customer recommendationsData-as-a-Product • Location and industry-based business activity aggregation API • Event-driven reporting and recommendation API • Synthetic content generation API • Automated data classification API • ML-generated taxonomiesData Governance • Enterprise education and awareness programs • Formalised information quality framework • Data collection and sharing controls and compliance • Data privacy and ethical embeddings

Listed skills include Machine Learning, Agile Methodologies, Search, Analytics, and 42 others.

Current workplace

Pete Crawford's current company

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Versent
Versent
Director of Data at Versent
australia
Website
Employees
311
AeroLeads page
6 roles · 28 years

Pete Crawford work experience

A career timeline built from the work history available for this profile.

Director - Data

Current

Australia

Versent is a technology consultancy focused on architecting, building and operating cloud-native applications, data streams, platforms and services.* Leadership - Data & Insights practice* Accountability over client-engagement delivery and governance* Data advisory * Data platform modernisation* Advanced analytics* Relationship management with C-level *.

2021 - Present ~5 yrs 4 mos

Head Of Data, Analytics & Automation

Melbourne, Australia

  • Accountabilities: - Enterprise data and analytics initiatives inc. customer and financial reporting and creation of data products- Data governance- Architecture and consolidation of data and ML infrastructure- RPA
  • Team size managed: 30+
  • Team composition: Data and software engineering, data science, data analysts and product/design support
  • Outcomes:- Enterprise data pipeline using AWS and open source applications leading to real-time transformation of data and richer modelling of diverse data sources- Customer data science platform orchestrated with data.
2016 - 2019 ~3 yrs

Senior Product Manager: Data Engineering & Data Science

Melbourne, Australia

  • Led a team of ~20 data engineers, data scientists, developers and business analysts
  • Design and business-rule customisation search platforms using Elasticsearch
  • Re-platforming of CRM integrations to Salesforce
  • Migration of Yellow and White Pages search applications to AWS cloud infrastructure
  • Creation of domain-specific ontology to supplement structured taxonomy catering for complex information needs and additional search dimensions
  • Established machine learning frameworks and data analytics to generate and present insights into consumer behaviour through exploration of search interactions (over 10m queries per month)
2012 - 2016 ~4 yrs

Senior Search & Data Engineer

Melbourne, Australia

  • Design, analysis and user-story generation of customised relevance models for the development of Yellow Pages, White Pages and Whereis search engines
  • Deep experience implementing open-source search and analytics platforms: Solr and Elasticsearch-Logstash-Kibana stack
  • Created proprietary search quality evaluation and relevance management application
2005 - 2012 ~7 yrs

Joint Founder

Legal Tech Startup

Melbourne, Australia

  • Aspired to automate the evidence discovery phase of commercial litigation through smarter concept recognition software
  • Raised seed funding by directly pitching partners at top-tier legal firms
  • Iterated through rounds of concept testing and trials with medium to large legal practices
  • Ran out of money in a highly competitive space - I learnt a lot about risks and assumptions
2002 - 2004 ~2 yrs

Product Manager

San Francisco Bay Area

  • Employee #10: Moved to SF, company grew to over 500 people competing in the (then) lucrative web directory space
  • Multiple roles including editorial team lead, content syndication producer and search manager
  • IPO in January 2000... hit US$70... then tanked when the bubble burst
  • A great, giddy and intense experience
1998 - 2001 ~3 yrs
Team & coworkers

Colleagues at Versent

Other employees you can reach at versent.com.au. View company contacts for 311 employees →

3 education records

Pete Crawford education

Master Of Marketing, Marketing Strategy

• Organisational and operational management skills with specialisation in strategic marketing • Marketing management theory and practice •.

Master Of Philosophy

Supervised thesis that presented the results of original research and was judged by independent experts. Delved deeply into territory that.

Bachelor Of Computer Science, Computer Software Engineering

• Programming techniques • Database concepts • Software architecture design and implementation • Algorithms and analysis

FAQ

Frequently asked questions about Pete Crawford

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What company does Pete Crawford work for?

Pete Crawford works for Versent.

What is Pete Crawford's role at Versent?

Pete Crawford is listed as Director of Data at Versent at Versent.

What is Pete Crawford's email address?

AeroLeads has found 1 work email signal at @versent.com.au for Pete Crawford at Versent.

What is Pete Crawford's phone number?

AeroLeads has found 4 phone signal(s) with area code 143, 180 for Pete Crawford at Versent.

Where is Pete Crawford based?

Pete Crawford is based in Greater Melbourne Area, Australia, Australia while working with Versent.

What companies has Pete Crawford worked for?

Pete Crawford has worked for Versent, Sensis, Legal Tech Startup, and Looksmart.

Who are Pete Crawford's colleagues at Versent?

Pete Crawford's colleagues at Versent include Shane Rendoth, Yang (Joshua) Cao, Malcolm Desmarchelier, Jeny Varghese, and Quentin White.

How can I contact Pete Crawford?

You can use AeroLeads to view verified contact signals for Pete Crawford at Versent, including work email, phone, and LinkedIn data when available.

What schools did Pete Crawford attend?

Pete Crawford holds Master Of Marketing, Marketing Strategy from Melbourne Business School.

What skills is Pete Crawford known for?

Pete Crawford is listed with skills including Machine Learning, Agile Methodologies, Search, Analytics, Information Retrieval, Digital Strategy, Data Mining, and Solr.

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