Pete D'Aleo Email and Phone Number
Pete D'Aleo work email
- Valid
- Valid
- Valid
- Valid
Pete D'Aleo personal email
Pete D'Aleo phone numbers
I am a seasoned professional utilizing 16+ years of diverse experience in leading product strategy and marketing organizations. Recognized for aligning product development and strategy, loyalty, acquisition, and marketing paradigms with innovation and customer-centric design, I have a verifiable history of contributing directly to company growth and expansion throughout my career. Professional focal points include product strategy, new product development, innovation and design thinking, acquisition marketing, loyalty and rewards marketing, mobile marketing, paid media strategy, engagement and retention, campaign management, strategic planning, market research and sizing, data analytics, process improvement, client relations, program management, team leadership, training, and performance assessment. Delivering superior administration on the latter areas of expertise requires exceptional utilization of effective communication and organization skills. Colleagues describe me as a progressive, driven, and down-to-earth leader who can be relied on to offer superior solutions that deliver profitable results on time and under budget.I am interested in connecting with colleagues and managers, as well as other professionals in my field.
Citi
View- Website:
- citibank.com
- Employees:
- 10
-
Director, Head Of Innovation And New Product Development, Citi Branded CardsCiti Jul 2024 - PresentNew York, New York, Us
-
Senior Vice President, Fee Rewards Growth StrategyCiti Oct 2021 - Jul 2024New York, New York, Us
-
Vice President, Thankyou Rewards MarketingCiti Jan 2020 - Oct 2021New York, New York, Us• Managed strategy and execution of ThankYou Rewards marketing initiatives reaching existing customers (Branded Cards, Retail Bank, Retail Cards). Drove engagement in the ThankYou Rewards program while encouraging continued spend/usage.• Expanded the breadth of marketing touch points and communications to our customers, overseeing 39 campaigns in 2021, up 26% from 2019. Built new communications in 2021 and 2022 to support new products (Custom Cash, Double Cash TY, AT&T), new partnerships (AA Points Transfer, Shop with Points at CVS, Walgreens, Dollar General, and AT&T), and new experiences (native ThankYou redemption via Citi Mobile and Citi.com).• Oversaw a marketing stream that elicits and encourages strong redemption and spend behavior from highly engaged customers; 2020 ThankYou marketing initiatives delivered $2.02B in incremental sales and $35.3MM in incremental revenue in-year.
-
Advisory Board MemberInnovative Oct 2018 - Dec 2019• Developed and implemented marketing and sales plans to grow client base and nurture existing client relationships. Drove new client relationships to achieve brand awareness and adoption of new marketing services (multi-variant creative testing, mobile marketing strategy and optimization, web-based chat functionality, real-time marketing insights, etc.)• Advised business on the perceived needs of leads and existing clients to drive research and development of new products and services.
-
Director - Direct Customer EngagementPrudential Financial Apr 2018 - Aug 2018Newark, New Jersey, Us• Formulated prospect acquisition marketing strategy to drive lead capture, conversion, and engagement, utilizing display, social, paid and organic search, email, on-site, content, and phones. Enhanced media efficiency across lead generation, retargeting, and prospect marketing tactics with robust marketing analytics and reporting.• Conducted tests and defined prospect segmentation roadmaps to reform acquisition marketing.• Optimized Pru.com and various properties (life insurance quote, acquisition/onboarding experiences) with multi-variant A/B testing that delivered higher click through and response rates.• Accelerated the professional development of one direct report through strategic coaching and performance management. -
Vice President, Paid Media & Mobile Acquisition MarketingCiti Jul 2016 - Apr 2018New York, New York, Us• Spearheaded paid media acquisition marketing for all Citi card products across a number of display publishers, native advertising partners, and social platforms (Facebook, Instagram, Twitter).• Constructed robust test and learn strategy across new capabilities and platforms (geo-targeting, DMP and DBM data segment testing, Facebook interest segment testing, pre-screened offer testing).• Directed all mobile acquisition marketing initiatives, including building and testing new experiences designed to encourage engagement and response. Championed testing into new web capabilities with HTML5 to deliver best-in-class mobile experiences.
-
Vice President, Digital Acquisition & Mobile MarketingCiti Apr 2015 - Jul 2016New York, New York, Us• Coordinated digital acquisition marketing efforts for Citi’s ThankYou credit card portfolio across acquisition channels (citicards.com, display, affiliates, search, phones).• Deployed Decline Counter Offer functionality, providing instantly-declined applications with alternate credit offers.• Steered mobile optimization task force in championing acquisition across device types through strategic mobile marketing initiatives; improved mobile user experience, interface, and website load times while establishing standards for offer presentment, font families, website breakpoints, etc.
-
Vice President, Digital Acquisition & Drive To WebCiti Mar 2014 - Apr 2015New York, New York, Us• Organized and executed digital acquisition marketing plans for Citi’s Simplicity and Diamond Preferred credit cards across acquisition channels (citicards.com, display, affiliates, search, phones).• Built a robust test plan that resulted in increased response and acquisition rates; testing included split introductory durations, messaging, responsive design, landing page design, etc.• Piloted Drive to Web initiatives, enabling digital acquisitions from direct mail marketing.
-
Co-Founder, CinderCiti Ventures Nov 2016 - Feb 2018• Pioneered a mobile-first credit card affiliate marketplace, open to all Issuers; delivered a redefined credit shopping experience from end-to-end while reducing Citi’s reliance on external affiliates, achieving significant cost savings while generating an incremental revenue stream from non-Citi acquisitions.• Secured $140K in Citi Ventures funding through internal incubator; one of three startups supported through numerous proposals before Citi’s Board of Directors.• Forged and nurtured partnerships with American Express, Bank of America, Barclaycard, and Capital One.• Facilitated two rounds of moderated user testing, validating customer pain points and informing solution design.• Identified a $100M one-year business opportunity projection via marketing sizing and financial modeling, as well as developed go-to-market and growth strategy for full rollout at launch.
-
Digital Strategy ConsultantResponsys Aug 2013 - Jan 2014Us• Architected cross-channel digital marketing strategies (email, display, mobile, social, web) for Aldo, Lego, LL.Bean, Hotwire, Rosetta Stone, and TransUnion.• Drove an increase in prospect and existing customer engagement, purchase behavior, and total revenue from sales.• Advised clients on opportunities related to mobile commerce, mobile payment solutions, digital wallets, and mobile app marketing strategy as a mobile marketing lead. -
Assistant Vice President, Digital EngagementCiti Jul 2011 - Aug 2013New York, New York, Us• Overhauled and developed cross-channel marketing strategy for Citi’s digital services with refreshed creative and messaging, new channel expansion, and relevant targeting. Initiatives drove 215% increase in Citi Mobile active users and 333% increase in Citi Tablet active users.• Headed below-the-line marketing for Citi’s Google Wallet partnership, including building Citi’s Google Wallet landing page.• Developed marketing strategies for expansion in emerging platforms (Apple Passbook, Google Wallet).• Ranked among top 10% across Citigroup globally. Selected as a quarterly Quality Excellence award winner. Selected as a 2012 Leadership in Excellence award winner; one of 475 selected from the North America Consumer Bank.
-
Co-Founder And Program Director, Forge MicrofinanceForge Dec 2005 - Sep 2008Oakland, Ca, Us• Formed social entrepreneurship programs to provide modern banking services and business education to Angolan, Congolese, Rwandan, and Sudanese refugees.• Served 1K+ refugees and invested $40K in refugee-run businesses while maintaining 92% loan repayment; refugees saw income rise by 100% to 1300%.• Drastically increased economic activity in the settlement while reducing poverty rates, increasing food security, and alleviating dependence from United Nations Refugee Agency (UNHCR).
Pete D'Aleo Skills
Pete D'Aleo Education Details
-
Hofstra UniversityFinance -
Boston University
Frequently Asked Questions about Pete D'Aleo
What company does Pete D'Aleo work for?
Pete D'Aleo works for Citi
What is Pete D'Aleo's role at the current company?
Pete D'Aleo's current role is Director, Head of Innovation and New Product Development, Citi Branded Cards.
What is Pete D'Aleo's email address?
Pete D'Aleo's email address is pe****@****ial.com
What is Pete D'Aleo's direct phone number?
Pete D'Aleo's direct phone number is +171824*****
What schools did Pete D'Aleo attend?
Pete D'Aleo attended Hofstra University, Boston University.
What skills is Pete D'Aleo known for?
Pete D'Aleo has skills like Leadership, Customer Engagement, Mobile Marketing, Product Marketing, Program Management, Marketing, Banking, Strategic Partnerships, Marketing Strategy, Mobile Devices, Digital Strategy, Strategic Planning.
Who are Pete D'Aleo's colleagues?
Pete D'Aleo's colleagues are Rodney Colaco, Vicki Ghuman, Yeaply Vongor, Jabarlon Goodson, Mba, Subir Dey, Sekar Melati Hairudin, Sai Wang.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial