Peter Daniel Email & Phone Number

Buford, Ga, Us

Leading provider of irradiation technology solutions, focusing on diverse industries, including: blood irradiation, cancer/ cell/ small animal research, food/ cannabis decontamination, sterile insect technique, and many more.• Demand Creation & Lead Generation: Execute and maintain lead generation activities to develop qualified sales leads, increase brand awareness, and accelerate pipeline growth.• Comprehensive B2B Marketing Plan: Design, implement, and manage a comprehensive marketing strategy, integrating regional and international needs with corporate initiatives to drive growth.• Partnership Collaboration: Work closely with partner organizations to deliver joint marketing plans and co-branded content to boost market reach.• New Product Introduction (NPI) Integration: Collaborate with cross-functional teams to integrate market research and competitive intelligence into the NPI process, providing actionable insights and tactics for product introduction and launch.• Campaign Structure & Execution: Define and implement a standardized campaign structure across digital marketing, inbound and outbound strategies, SEO, social media, and public relations.

Consulting for Healthcare, Medical Device, and Pharmaceutical Industries • Spearhead business development and lead generation programs, increasing client engagement by an average of 20-50% over last 15 years. • Develop and execute strategic marketing plans to drive market share growth and product adoption across healthcare verticals. • Lead new product development processes, branding, successfully launching over 38 new products and brands in last 20 years. • Spearhead product lifecycle management from concept to commercialization, ensuring seamless market entry and sustained performance. • Design and execute integrated marketing programs to elevate brand visibility and drive customer acquisition. • Collaborate with cross-functional teams to develop and communicate product branding and effective value propositions.

Lawrenceville, Georgia, Us

Global Leader in Post-Surgical Compression Garments• Developed and implemented new product development processes, leading to the successful launch of 3 innovative products. • Created a Clinical Compendium for elective and non-elective plastic and reconstructive surgeries, consolidating over 30 studies to support product claims. • Designed and executed a clinical selling approach, differentiating Marena’s offerings and resulting in a 30% increase in sales within 6 months. • Launched a clinical study program, yielding 3 key studies to support evidence-based product positioning and strategy.

Fairburn, Ga, Us

Global Leader in Porous Plastic Components for Medical Devices• Exceeded medical device and healthcare sales forecasts by $4MM in 2018 and 2019 and converted a $5MM projected loss into a $1MM surplus in 2020. • Led the launch of global integrated marketing campaigns, generating a $10.1MM sales pipeline across 6 major product lines in the medical device component segment. • Responsible for identifying, developing, and launching new strategic markets, products, materials, and solutions globally within the healthcare sector.

Manufacturer of Dietary Supplement• Managed all US operations and staff, overseeing marketing strategy and execution for dietary supplements. • Relaunched direct customer acquisition campaigns, resulting in an 80% increase in online sample requests, a 90% rise in POP display requests, and a 100% increase in sample refills within 30-60 days post-launch. • Expanded sales channels, including online direct-to-consumer, wholesale, retail, medical professionals, and alternative sales channels for the G-PUR™ Dietary Supplement product line.

Alpharetta, Georgia, Us

Global Leader in Medical Devices and Surgical Supplies• Led strategic marketing plans for 4 major product platforms generating $139.7MM–$228.5MM in annual sales across North America, including Digestive Health, Respiratory Health, Sterilization Wraps, and Advanced Wound Care. • Directed the global rebranding of Halyard after its spin-off from Kimberly-Clark, successfully retaining over 99% of customers and aligning new branding with market needs. • Managed the integration of CORPAK MedSystems post-acquisition, transitioning all products and marketing materials to the Halyard master brand while retaining 99% of customer base within 3 months. • Spearheaded a targeted campaign for the Adult MIC-KEY* Feeding Tube, increasing market share by 1% annually in a $80MM market, contributing to sustained growth over 3 years.

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Manufacturer of Rx and OTC Pharmaceuticals• Successfully rebranded the PreferaOB™ Prenatal Rx product line, increasing monthly sales by 10% and launching a new product that exceeded 6-month sales projections within 1 week. • Led the revitalization of the ROWASA™ Ulcerative Colitis brand, reversing generic erosion and restoring $10MM in market share. • Developed and executed sales strategies as Sales Representative for a new territory in Gastroenterology and OB/GYN markets, expanding product awareness among physicians, healthcare professionals, and pharmacies.

Jacksonville, Fl, Us

Regional Advertising Agency• Directed operations for the Atlanta office, managing a direct team of 11 staff members and cross-functional team of 12 headquarters staff. • Doubled total agency revenue in 4 years, driving 60-70% of billings and achieving an ROI of 8-10x (compared to average of 2-3x). • Led contract negotiations and developed strategic partnerships, significantly increasing profitability and client retention.

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• Implemented change strategies for "problem" accounts regaining profitably and quickly positioning the agency as a proactive partner dedicated to our clients’ businesses.• Revamped current process, procedures and client communications; developed practical solutions; returned profitability; solidified high level of client satisfaction and drove account development with new ideas.

Atlanta, Georgia, Us

• Responsible for 50% of agency billings.• Managed and trained two subordinates.

• Developed new business.• Coordinate the addition of new and profitable agency products/services for clients (research, fulfillment, database development, computer software, consulting, telemarketing and direct mail).

• Successfully led agency in President's extended absence after moving up positions steadily from Junior Account Executive starting out of college.• Implemented billing procedures that dramatically improved cash flow, process, and business development.