Peter Daniel

Peter Daniel Email and Phone Number

Head of Marketing and Sales | Healthcare, Medical Device & Pharmaceutical Industry Consulting @ Rad Source Technologies
Peter Daniel's Location
Atlanta Metropolitan Area, United States, United States
About Peter Daniel

Dynamic Senior Strategic Marketing Lead with 17 years in the pharmaceutical and medical device industries, generating over $657 million in revenue on existing and new product launches. Expertise in integrated marketing programs, brand & product development, and product lifecycle management. My expertise spans various key areas in marketing and product management, including:Senior Manager / Director of Marketing• Strategic Marketing Leadership: Develop and implement marketing objectives, strategies, and policies for diverse product lines.• Integrated Business Planning: Translate marketing vision into actionable business plans, ensuring alignment with organizational goals.• Critical Marketing Functions: Oversee market research, communications, and product planning to drive growth and engagement.Senior Manager / Director of Product Management• Product Development Oversight: Direct research, design, and development of products to align with business strategy and market demands.• Lifecycle Management: Manage the entire product lifecycle, from conceptualization to release, ensuring products meet customer needs and market trends.Senior Manager / Director of Product Development• Market Analysis: Conduct thorough market research to identify new opportunities and articulate product value propositions.• Innovation Leadership: Lead product roadmap development and innovation initiatives, collaborating with cross-functional teams to deliver market-ready solutions.• Stakeholder Collaboration: Work closely with marketing, sales, and manufacturing teams to align product development with financial objectives.With a strong foundation in strategic marketing and product management, I am equipped to drive impactful initiatives that foster growth and innovation in the pharmaceutical and medical device sectors.

Peter Daniel's Current Company Details
Rad Source Technologies

Rad Source Technologies

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Head of Marketing and Sales | Healthcare, Medical Device & Pharmaceutical Industry Consulting
Peter Daniel Work Experience Details
  • Rad Source Technologies
    Director Of Marketing
    Rad Source Technologies Dec 2024 - Present
    Buford, Ga, Us
    Leading provider of irradiation technology solutions, focusing on diverse industries, including: blood irradiation, cancer/ cell/ small animal research, food/ cannabis decontamination, sterile insect technique, and many more.• Demand Creation & Lead Generation: Execute and maintain lead generation activities to develop qualified sales leads, increase brand awareness, and accelerate pipeline growth.• Comprehensive B2B Marketing Plan: Design, implement, and manage a comprehensive marketing strategy, integrating regional and international needs with corporate initiatives to drive growth.• Partnership Collaboration: Work closely with partner organizations to deliver joint marketing plans and co-branded content to boost market reach.• New Product Introduction (NPI) Integration: Collaborate with cross-functional teams to integrate market research and competitive intelligence into the NPI process, providing actionable insights and tactics for product introduction and launch.• Campaign Structure & Execution: Define and implement a standardized campaign structure across digital marketing, inbound and outbound strategies, SEO, social media, and public relations.
  • Peter J Daniel Llc
    Head Of Marketing And Sales
    Peter J Daniel Llc Jan 2023 - Dec 2024
    Consulting for Healthcare, Medical Device, and Pharmaceutical Industries • Spearhead business development and lead generation programs, increasing client engagement by an average of 20-50% over last 15 years. • Develop and execute strategic marketing plans to drive market share growth and product adoption across healthcare verticals. • Lead new product development processes, branding, successfully launching over 38 new products and brands in last 20 years. • Spearhead product lifecycle management from concept to commercialization, ensuring seamless market entry and sustained performance. • Design and execute integrated marketing programs to elevate brand visibility and drive customer acquisition. • Collaborate with cross-functional teams to develop and communicate product branding and effective value propositions.
  • Marena
    Senior Marketing Manager - Healthcare
    Marena Jan 2022 - Dec 2022
    Lawrenceville, Georgia, Us
    Global Leader in Post-Surgical Compression Garments• Developed and implemented new product development processes, leading to the successful launch of 3 innovative products. • Created a Clinical Compendium for elective and non-elective plastic and reconstructive surgeries, consolidating over 30 studies to support product claims. • Designed and executed a clinical selling approach, differentiating Marena’s offerings and resulting in a 30% increase in sales within 6 months. • Launched a clinical study program, yielding 3 key studies to support evidence-based product positioning and strategy.
  • Porex
    Strategic Market Manager - Healthcare
    Porex Apr 2018 - Jul 2021
    Fairburn, Ga, Us
    Global Leader in Porous Plastic Components for Medical Devices• Exceeded medical device and healthcare sales forecasts by $4MM in 2018 and 2019 and converted a $5MM projected loss into a $1MM surplus in 2020. • Led the launch of global integrated marketing campaigns, generating a $10.1MM sales pipeline across 6 major product lines in the medical device component segment. • Responsible for identifying, developing, and launching new strategic markets, products, materials, and solutions globally within the healthcare sector.
  • G-Science, Inc.
    Head Of Sales & Marketing
    G-Science, Inc. Sep 2017 - Apr 2018
    Manufacturer of Dietary Supplement• Managed all US operations and staff, overseeing marketing strategy and execution for dietary supplements. • Relaunched direct customer acquisition campaigns, resulting in an 80% increase in online sample requests, a 90% rise in POP display requests, and a 100% increase in sample refills within 30-60 days post-launch. • Expanded sales channels, including online direct-to-consumer, wholesale, retail, medical professionals, and alternative sales channels for the G-PUR™ Dietary Supplement product line.
  • Halyard Health (Formerly Kimberly-Clark Health Care)
    Global Marketing Manager
    Halyard Health (Formerly Kimberly-Clark Health Care) Oct 2009 - May 2017
    Alpharetta, Georgia, Us
    Global Leader in Medical Devices and Surgical Supplies• Led strategic marketing plans for 4 major product platforms generating $139.7MM–$228.5MM in annual sales across North America, including Digestive Health, Respiratory Health, Sterilization Wraps, and Advanced Wound Care. • Directed the global rebranding of Halyard after its spin-off from Kimberly-Clark, successfully retaining over 99% of customers and aligning new branding with market needs. • Managed the integration of CORPAK MedSystems post-acquisition, transitioning all products and marketing materials to the Halyard master brand while retaining 99% of customer base within 3 months. • Spearheaded a targeted campaign for the Adult MIC-KEY* Feeding Tube, increasing market share by 1% annually in a $80MM market, contributing to sustained growth over 3 years.
  • Alaven Pharmaceutical
    Product Manager & Sales Representative
    Alaven Pharmaceutical Jun 2007 - Aug 2009
    Us
    Manufacturer of Rx and OTC Pharmaceuticals• Successfully rebranded the PreferaOB™ Prenatal Rx product line, increasing monthly sales by 10% and launching a new product that exceeded 6-month sales projections within 1 week. • Led the revitalization of the ROWASA™ Ulcerative Colitis brand, reversing generic erosion and restoring $10MM in market share. • Developed and executed sales strategies as Sales Representative for a new territory in Gastroenterology and OB/GYN markets, expanding product awareness among physicians, healthcare professionals, and pharmacies.
  • The Robin Shepherd Group
    Vice President, Client Services
    The Robin Shepherd Group Oct 2001 - Jun 2007
    Jacksonville, Fl, Us
    Regional Advertising Agency• Directed operations for the Atlanta office, managing a direct team of 11 staff members and cross-functional team of 12 headquarters staff. • Doubled total agency revenue in 4 years, driving 60-70% of billings and achieving an ROI of 8-10x (compared to average of 2-3x). • Led contract negotiations and developed strategic partnerships, significantly increasing profitability and client retention.
  • Adair Greene
    Account Supervisor
    Adair Greene Aug 1999 - Aug 2001
    Us
    • Implemented change strategies for "problem" accounts regaining profitably and quickly positioning the agency as a proactive partner dedicated to our clients’ businesses.• Revamped current process, procedures and client communications; developed practical solutions; returned profitability; solidified high level of client satisfaction and drove account development with new ideas.
  • Point B Agency
    Account Manager
    Point B Agency Apr 1998 - Jul 1999
    Atlanta, Georgia, Us
    • Responsible for 50% of agency billings.• Managed and trained two subordinates.
  • Cowan & Joseph
    Account Executive
    Cowan & Joseph Mar 1995 - Mar 1998
    • Developed new business.• Coordinate the addition of new and profitable agency products/services for clients (research, fulfillment, database development, computer software, consulting, telemarketing and direct mail).
  • Atlanta Direct Marketing
    Vice President
    Atlanta Direct Marketing May 1990 - Dec 1994
    • Successfully led agency in President's extended absence after moving up positions steadily from Junior Account Executive starting out of college.• Implemented billing procedures that dramatically improved cash flow, process, and business development.

Peter Daniel Skills

Product Launch Cardiology Cross Functional Team Leadership Strategy Orthopedic Product Marketing Sales Operations Marketing Strategy Management Marketing Leadership Pharmaceutical Industry Market Planning Account Management Pharmaceutical Sales Product Management Marketing Management Strategic Planning Business Development Integrated Marketing Clinical Trials Pharmaceutics Urology Veterinary Medicine Negotiation Gastroenterology Brand Management

Peter Daniel Education Details

  • Central Michigan University
    Central Michigan University
    Advertising & Art

Frequently Asked Questions about Peter Daniel

What company does Peter Daniel work for?

Peter Daniel works for Rad Source Technologies

What is Peter Daniel's role at the current company?

Peter Daniel's current role is Head of Marketing and Sales | Healthcare, Medical Device & Pharmaceutical Industry Consulting.

What is Peter Daniel's email address?

Peter Daniel's email address is pe****@****oup.com

What is Peter Daniel's direct phone number?

Peter Daniel's direct phone number is +167861*****

What schools did Peter Daniel attend?

Peter Daniel attended Central Michigan University.

What skills is Peter Daniel known for?

Peter Daniel has skills like Product Launch, Cardiology, Cross Functional Team Leadership, Strategy, Orthopedic, Product Marketing, Sales Operations, Marketing Strategy, Management, Marketing, Leadership, Pharmaceutical Industry.

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