Peter Daniel Email & Phone Number

Buford, GA, US

• Leading provider of irradiation technology solutions, focusing on diverse industries, including: blood irradiation, cancer/ cell/ small animal research, food/ cannabis decontamination, sterile insect technique, and.
• Demand Creation & Lead Generation: Execute and maintain lead generation activities to develop qualified sales leads, increase brand awareness, and accelerate pipeline growth.
• Comprehensive B2B Marketing Plan: Design, implement, and manage a comprehensive marketing strategy, integrating regional and international needs with corporate initiatives to drive growth.
• Partnership Collaboration: Work closely with partner organizations to deliver joint marketing plans and co-branded content to boost market reach.
• New Product Introduction (NPI) Integration: Collaborate with cross-functional teams to integrate market research and competitive intelligence into the NPI process, providing actionable insights and tactics for product.
• Campaign Structure & Execution: Define and implement a standardized campaign structure across digital marketing, inbound and outbound strategies, SEO, social media, and public relations.

• Consulting for Healthcare, Medical Device, and Pharmaceutical Industries
• Spearhead business development and lead generation programs, increasing client engagement by an average of 20-50% over last 15 years.
• Develop and execute strategic marketing plans to drive market share growth and product adoption across healthcare verticals.
• Lead new product development processes, branding, successfully launching over 38 new products and brands in last 20 years.
• Spearhead product lifecycle management from concept to commercialization, ensuring seamless market entry and sustained performance.
• Design and execute integrated marketing programs to elevate brand visibility and drive customer acquisition.

Lawrenceville, Georgia, US

• Global Leader in Post-Surgical Compression Garments
• Developed and implemented new product development processes, leading to the successful launch of 3 innovative products.
• Created a Clinical Compendium for elective and non-elective plastic and reconstructive surgeries, consolidating over 30 studies to support product claims.
• Designed and executed a clinical selling approach, differentiating Marena’s offerings and resulting in a 30% increase in sales within 6 months.
• Launched a clinical study program, yielding 3 key studies to support evidence-based product positioning and strategy.

Fairburn, GA, US

• Global Leader in Porous Plastic Components for Medical Devices
• Exceeded medical device and healthcare sales forecasts by $4MM in 2018 and 2019 and converted a $5MM projected loss into a $1MM surplus in 2020.
• Led the launch of global integrated marketing campaigns, generating a $10.1MM sales pipeline across 6 major product lines in the medical device component segment.
• Responsible for identifying, developing, and launching new strategic markets, products, materials, and solutions globally within the healthcare sector.

• Manufacturer of Dietary Supplement
• Managed all US operations and staff, overseeing marketing strategy and execution for dietary supplements.
• Relaunched direct customer acquisition campaigns, resulting in an 80% increase in online sample requests, a 90% rise in POP display requests, and a 100% increase in sample refills within 30-60 days post-launch.
• Expanded sales channels, including online direct-to-consumer, wholesale, retail, medical professionals, and alternative sales channels for the G-PUR™ Dietary Supplement product line.

Alpharetta, Georgia, US

• Global Leader in Medical Devices and Surgical Supplies
• Led strategic marketing plans for 4 major product platforms generating $139.7MM–$228.5MM in annual sales across North America, including Digestive Health, Respiratory Health, Sterilization Wraps, and Advanced Wound Care.
• Directed the global rebranding of Halyard after its spin-off from Kimberly-Clark, successfully retaining over 99% of customers and aligning new branding with market needs.
• Managed the integration of CORPAK MedSystems post-acquisition, transitioning all products and marketing materials to the Halyard master brand while retaining 99% of customer base within 3 months.
• Spearheaded a targeted campaign for the Adult MIC-KEY* Feeding Tube, increasing market share by 1% annually in a $80MM market, contributing to sustained growth over 3 years.

US

• Manufacturer of Rx and OTC Pharmaceuticals
• Successfully rebranded the PreferaOB™ Prenatal Rx product line, increasing monthly sales by 10% and launching a new product that exceeded 6-month sales projections within 1 week.
• Led the revitalization of the ROWASA™ Ulcerative Colitis brand, reversing generic erosion and restoring $10MM in market share.
• Developed and executed sales strategies as Sales Representative for a new territory in Gastroenterology and OB/GYN markets, expanding product awareness among physicians, healthcare professionals, and pharmacies.

Jacksonville, FL, US

• Regional Advertising Agency
• Directed operations for the Atlanta office, managing a direct team of 11 staff members and cross-functional team of 12 headquarters staff.
• Doubled total agency revenue in 4 years, driving 60-70% of billings and achieving an ROI of 8-10x (compared to average of 2-3x).
• Led contract negotiations and developed strategic partnerships, significantly increasing profitability and client retention.

US

• Implemented change strategies for "problem" accounts regaining profitably and quickly positioning the agency as a proactive partner dedicated to our clients’ businesses.
• Revamped current process, procedures and client communications; developed practical solutions; returned profitability; solidified high level of client satisfaction and drove account development with new ideas.

Atlanta, Georgia, US

• Responsible for 50% of agency billings.
• Managed and trained two subordinates.

• Developed new business.
• Coordinate the addition of new and profitable agency products/services for clients (research, fulfillment, database development, computer software, consulting, telemarketing and direct mail).

• Successfully led agency in President's extended absence after moving up positions steadily from Junior Account Executive starting out of college.
• Implemented billing procedures that dramatically improved cash flow, process, and business development.