Pete Danielson

Pete Danielson Email and Phone Number

Director, Strategic Marketing @ GCM Contracting Solutions, Inc.
Cape Coral, FL, US
Pete Danielson's Location
Cape Coral, Florida, United States, United States
Pete Danielson's Contact Details
About Pete Danielson

BRAND MARKETING LEADERSHIPAccomplished, visionary leader known for achieving measurable increases to revenue, share, and margin through comprehensive knowledge of the market and consumers. Passion for moving the bar with data-driven strategies that turn insights into action and targeting of new opportunities. Expert builder of high performing, empowered, and collaborative teams with clear objectives for immediate value. With demonstrated management success in brand, product, and marketing operations, quantifiable objectives are achieved through analytics-built strategies and tactics that include timing, and costs.A Personal NoteI've always loved brand marketing, especially how it's constantly evolving and adapting. I've worked with many brilliant people from some of the top U.S. brands, and several mentors that provided exponential growth for me. We joined forces, collaborated, and accomplished great things together. It takes a team!Highlights✦ 40-person team leader | Multisite Team Leadership (US - Mexico - China) | M&A Brand Integration | Go-To-Market Plans | Turnaround and Revitalization | Funnel Marketing | Cross-functional Alignment | Agency Management | Marketing Campaigns | Due Diligence | Market and Business Intelligence | PR | Continual Improvement | Change Management | Channel Strategies | SBU Oversight | Integrated MarketingLeadership Roles✦ F10 $16B GE Capital Integrated Partner (Consumer Electronics, Major Appliances, Automotive, and Jewelry verticals)✦ F500 $8B Jarden Corp (Newell) ✦ $1B Burns Philp (Durkee, French's, and Spice Islands)✦ Target Inc.✦ Early Stage / StartupsDigital Marketing✦ SEO, SEM, CRO, PPC, CAC, LTV, Performance, Acquisitions, Demand, A-B Testing, UI / UX | e-Comm | Funnels | Email Marketing | AI Content | Social MediaHQ Retailer Meetings✦ Target, Walmart, Albertson's, Kroger, Ralph's, Wegman's, SuperValu, HEB, Food Lion, Publix, Wakefern, Hy-Vee, CVS, Rite-Aid, Shurfine, Federated, Topco, K-Mart, Lowes, Winn Dixie, Academy Sports, Tractor Supply, and more.Retail BeginningsTarget Stores Management✦ Promoted to the highest level in my position, opened a new store, and was a Region 100 award recipient. Led multi-site teams.

Pete Danielson's Current Company Details
GCM Contracting Solutions, Inc.

Gcm Contracting Solutions, Inc.

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Director, Strategic Marketing
Cape Coral, FL, US
Website:
gcmcontracting.com
Employees:
27
Pete Danielson Work Experience Details
  • Gcm Contracting Solutions, Inc.
    Director, Strategic Marketing
    Gcm Contracting Solutions, Inc.
    Cape Coral, Fl, Us
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  • Siioptions
    Vice President, Marketing - Principal
    Siioptions Mar 2024 - Present
    Cape Coral, Florida, Us
    Next-level Business Moves Brand Marketing and Management Consultancy Focusing On:✦ Strategic Planning, Direction, & Execution✦ Opportunity Identification and Targeting✦ Acquisitions and Growth Marketing✦ B2B Customer Development and Consumer First Mindset✦ Data Analytics and Insights✦ New Product Development & Launch✦ Startup, Early-stage, Mid-capPDanielson@SiiOptions.com
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  • Lendingusa
    Director, Marketing
    Lendingusa May 2021 - Feb 2024
    Sherman Oaks, Ca, Us
    Financing Important Moments in Life. LendingUSA is a leading point-of-sale and DTC FinTech company. - Reported to CMO. Hired and led a new team's performance - Improved reporting and data analytics, refined content strategy, created Salesforce lead and attribution source dashboards, re-entered trade events as an exhibitor, completed due diligence and C-suite presentation to enter new vertical (green-lit), completed quarterly BOD review decks, and created sales enablement tools to drive market entry and onboarding. Verticals served: Cosmetic Surgery, Pet Retail, Medical Device, Chiropractic, Dental, Veterinary, Sporting Goods, and more.
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  • Emissary Brands
    Vice President, Marketing - Principal
    Emissary Brands Sep 2018 - May 2021
    Las Vegas, Nv, Us
    Brand marketing and management consultancy. Emissary Brands leveraged a proven process for discovery, analytics, and insights to target new opportunities and overcome market or infrastructure challenges (change management). Focus areas: GTM, sales growth, market share, customer acquisition, and new product development. Industries served: CPG licensed products, consumer goods (durables), and nutrition (health, wellness, and supplements).
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  • Cannon Security Products
    Vice President Of Marketing And Cx
    Cannon Security Products Jul 2015 - Aug 2018
    Las Vegas, Nevada, Us
    A Safer Way of Living. Cannon Safe, GunVault, and Stack-On. Established in 1965 and the largest home safe, quick-access safe, and secure storage company in the U.S. - Reported to President. Head of Marketing with a team of 10. Directed overall strategy and execution for three leading brands. SLT member with Company operations focus. Led M&A acquired brand integration and managed multi-site U.S. and international teams. Vetted and implemented employee engagement & content aggregation software.Head of Customer Experience (CX) and Service with a team of 30. Built a conduit of CX into Marketing to drive product improvements, owned NPS score, developed an operations and onboarding manual, and rebuilt the team. Brands sold at Costco, Tractor Supply, Dick's Sporting Goods, Academy, Cabela's, Bass Pro, Amazon, and Target.com.
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  • Alpine Brands
    Vice President Of Marketing - Principal
    Alpine Brands Mar 2012 - Jul 2015
    Alpine Brands. Brands with Altitude.® A Marketing and Management Consulting Group. SMB growth focusedNavigated business and brands to greater success, faster. Specialization: Strategic planning, brand building, digital marketing, R&D/new product development, channel marketing, IP, and infrastructure development. Change agent. Industries served: Food, power sports, electronics, and music industry sponsorship sales for major recording artists (interim Senior Vice President).
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  • Our World Live/Billboard Live
    Director Of Marketing
    Our World Live/Billboard Live Nov 2010 - Feb 2012
    Las Vegas, Us
    A startup partnering with Microsoft and Billboard to deliver 1st ever HD live-streaming concerts on iPhone, tablet, desktop. - Reported to CEO. Led all marketing, brand strategy, digital products, media distribution plans, agencies, and monetization plans. Developed sales collateral to position the company to major record labels, artists, and media. Concerts included Alicia Keys, Beyonce, Snoop, and others. Partnered with People, Rolling Stone, Extra, and MSN for content / placement / distribution.
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  • Metabolic Research, Inc.
    Vice President Of Marketing
    Metabolic Research, Inc. Jan 2009 - Sep 2010
    CPG early-stage startup selling sports nutrition products via e-Commerce and to GNC, leveraging NFL Super Bowl Champs. - Reported to President. Oversaw all digital marketing, acquisitions, rebranding, segmentation, pricing, promotion, compliance, and messaging. Achieved national and international GNC distribution.
  • Ge Capital
    Director, Marketing & Customer Development | Client Development Services (Cds) / Rdi Corp.
    Ge Capital Jun 2005 - Dec 2008
    Norwalk, Ct, Us
    Fully integrated marketing and sales arm for GE Capital’s Retail Sales and consumer finance unit selling GE’s dealer-based Retail Credit Financing platform. Managed an assigned portfolio segment of $1.3B for an account base of 12K+ retail locations. $16B GE Capital/GE Money Integrated Partner/Contractor. - Reported to the President of CDS, the Founder of GE’s CareCredit (quarterly), and the President of GE Money (monthly). Led inside sales, onboarding, client teams, and retailer relationships. Designed and completed business and market analytics, leveraging insights to drive exceptional performance. Accountable for all sales and marketing execution. Top group growth performer three consecutive years for major appliances (MAJAP) and consumer electronics (CE). Fully accountable for revenue, product adoption, and utilization within my portfolio of GE new and established accounts. Portfolio included Nationwide and Brand Source buying groups ($30B combined). Also accountable for product training and activation for thousands of accounts in other verticals (Jewelry, Automotive, Specialty / Home). Invited to work with GE in their buying group trade show booths. *Please note that I was not a GE employee, but worked at a separate group that was founded and owned by the founder of GE's CareCredit healthcare financing group. Our level of integration and partnership was robust. The company that employed me to work alongside GE Retail Sales Finance, Client Development Services (CDS) was acquired by RDI.
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  • Jarden Home Brands
    Senior Brand Manager
    Jarden Home Brands Mar 2003 - Jun 2005
    Fishers, Indiana, Us
    A division of Fortune 500 Jarden (Acquired by Newell for $16B) and a manufacturer and marketer of category-leading brands. - Reported to Vice President of Marketing. Hired to integrate three newly acquired (M&A) business units for 125-year-old Diamond brand. Reviewed existing multi-site teams, integrated the brand, built new team, and completed research to learn where to migrate brand equities for growth.Managed 3 multi-site SBU's and teams plus national private label/store/own brands found in virtually all major retail grocery and mass stores. Provided initial market research for an adjacent category brand acquisition. Selected to lead the S&OP team reporting to the President. Led all marketing and branding, wrote 5 year strategic plan, annual marketing plans, led cross-functional teams, SKU optimization, and implemented a company-wide new product development process. Participated in sales and marketing calls for Lowes, Kmart, Publix, Winn Dixie, Target, Walmart, and more. Special note: Personally presented the first annual marketing plan to both the CEO, Mr. Franklin, and the President, Mr. Lillie, of parent Jarden Corp. Leading brands - Mr. Coffee, First Alert, Sunbeam, Oster, Rival, Breville, Crock-Pot, Coleman Outdoor, Food Saver, Pine Mountain, Diamond, Ball, Volkl, Rawlings, Marmot, K2, ExOfficio, Marker, Yankee Candle, & more). www.newellbrands.com
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  • Quantum Marketing
    Marketing And Sales Consultant
    Quantum Marketing Sep 2001 - Mar 2003
    Marketing and Management Consultancy. Leveraged consulting skills learned while working alongside Deloitte and McKinsey at Tone's Spices. Built new product launch roadmaps, provided content for a published book, advised on retail penetration strategies for three companies in the SMB space.Industries served: Natural products and career services. Special note: I enjoyed a lot of skiing and mountain biking during this time!
  • B&G Foods Inc.
    Brand Manager
    B&G Foods Inc. May 1999 - Aug 2001
    Parsippany, New Jersey, Us
    A division of $1B Burns Philp (sold to ACH Foods, now B&G Foods/Texas Roadhouse, Green Giant, Crockpot, etc.) and manufacturer of Durkee, French’s, Weber, Spice Islands, and Tone's Spice brands with a 1 million-sq. ft. facility (world’s largest spice production facility) serving most U.S. Food, Drug, and Mass locations.Hired as team leader and P&L owner to revitalize / turnaround five brands, $100MM in revenue, to position the company for divestiture. Partnered with Deloitte as new tools were released for NPD, promotion planning, and EBIT analysis. Managed and accountable for P&L and brand revenue in grocery and mass channels. Led all marketing and category management. Reversed 3-year sales and market share declines, achieving the turnaround 24-months ahead of schedule (fast-paced turnaround team). Managed Store / Own Brands / Private Label with sales accountability for Shurfine, Federated, and Topco buying groups.HQ presentations created for (and personally attended) at Albertson’s, Wegmans, SuperValu, H.E.B., Food Lion, Wakefern, HyVee, CVS Drug, Rite-Aid, Shurfine, Federated, Topco, Super Target, Walmart, Ralph’s, Von’s and more
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Pete Danielson Skills

Marketing Strategy Brand Management Strategy Strategic Planning Product Marketing Management Marketing Product Development Cross Functional Team Leadership Business Development P&l Management Analytics Crm Digital Marketing Customer Insight Marketing Management Brand Development Integrated Marketing Budgets Marketing Research Business Strategy Business Cultivation Budgeting Market Research Retail Marketing

Pete Danielson Education Details

  • University Of Wisconsin-La Crosse
    University Of Wisconsin-La Crosse
    Business Administration - Management. Emphasis In Marketing And Psychology

Frequently Asked Questions about Pete Danielson

What company does Pete Danielson work for?

Pete Danielson works for Gcm Contracting Solutions, Inc.

What is Pete Danielson's role at the current company?

Pete Danielson's current role is Director, Strategic Marketing.

What is Pete Danielson's email address?

Pete Danielson's email address is pe****@****ail.com

What is Pete Danielson's direct phone number?

Pete Danielson's direct phone number is +170291*****

What schools did Pete Danielson attend?

Pete Danielson attended University Of Wisconsin-La Crosse.

What are some of Pete Danielson's interests?

Pete Danielson has interest in Science And Technology, Education.

What skills is Pete Danielson known for?

Pete Danielson has skills like Marketing Strategy, Brand Management, Strategy, Strategic Planning, Product Marketing, Management, Marketing, Product Development, Cross Functional Team Leadership, Business Development, P&l Management, Analytics.

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