Pete Gullick work email
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Pete Gullick personal email
I am a strategic marketing leader who can drive commercial growth and elevate your brand's customer journey. As a senior marketing professional with extensive experience in the Consumer Electronics, Gaming, and Software sectors, I bring a proven track record of success in improving the customer experience, bringing product stories to life, and executing marketing strategies that generate sales.With a deep understanding of both B2C and B2B markets, I have a solid background in retail, agency, and brand settings. My expertise lies in developing and implementing innovative marketing initiatives that deliver tangible results. From creating compelling campaigns to optimizing digital marketing strategies, I have a keen eye for identifying opportunities for growth and driving measurable outcomes.As a strategic thinker and problem solver, I excel in Director or Head of Department level roles where I can make a real difference. I am equally comfortable in permanent or contract positions, and am now offering consulting services across the marketing spectrum. My passion for marketing, combined with my leadership skills, allows me to inspire and motivate teams to achieve their best performance.If you are looking for a results-driven marketing leader who can deliver commercial success and drive growth, through consultative advice then please get in touch. #MarketingStrategy #Leadership #B2C #B2B #CommercialGrowth #CustomerExperience #DynamicBusiness #ResultsDrivenAREAS OF EXPERTISE• Business leadership• Strategic planning & execution• Cross-functional collaboration• Consumer & retail marketing • Lead generation• Audience growth• Web marketing• Social media marketing • Agency management• Brand and creative• Content planning & delivery• Analytical skills
Scruffy Dog Marketing Services
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DirectorScruffy Dog Marketing Services Jan 2023 - PresentReading, England, United KingdomWith the benefit of many years experience across retail, consumer and technology, working for organisations that span brand, agency and retailing I offer a raft of marketing services. Whether it's building your brand, revitalising your website or driving a better return on your marketing investment, I'm here to help.
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Marketing DirectorRetail Marketing Group (Rmg) Sep 2019 - Nov 2022Reading, United Kingdom• Key part of a Company Leadership Team that delivered a 35% increase in Glassdoor ratings (3.2 to 4.3) over 2 years that spanned the pandemic.• Led the full repositioning of RMG as an agency, partnering with creative and branding agencies to clarify the opportunity, refine and relaunch the client propositions, deliver a new Company DNA, a refreshed brand and revamped communication channels (website / social).• Having pioneered a “skunk works” project approach, played a key role in the development of a ground-breaking technology and services proposition, enabling live text and video chat for D2C sites, launching Storey as a brand, taking it to market, and securing new business revenue in the first 12 months.• Planned and led the delivery of creative and engaging content across multiple digital and social media channels, brand activities and websites resulting in organic LinkedIn follower growth for Retail Marketing Group (RMG) from 5.5k to 13k (36 months). • Built relationship with PR agency, implementing brand activities, evaluating and approving opportunities. • Created and delivered insight-based content analysing current and future trends to educate potential clients, industry analysts, market influencers and the media: Many articles, posts and whitepapers. • Managed and oversaw the development of the StoreyArc proprietary web application in partnership with developers and 3rd party application providers, building and bringing the MVP to market in 9 months. -
Director Of Retail Marketing Uk&IMicrosoft Mar 2002 - Jun 2019Reading• Led a team of 20+ to drive sales of every Microsoft product, physical & digital, sold through 3rd party retailers in UK&I, including Amazon, Argos, DCG, Game, John Lewis, Tesco, Harvey Norman, Shop Direct.• Brought to life the stories behind the products (Xbox, Surface, Windows PCs, Office) with compelling and engaging marketing content and campaigns, in store and digitally. • Maximised marketing investments to constantly improve ROI, meet KPIs and ensure every £ has a measurable impact on sales.• Drove digital transformation with partners, capturing & utlising data, improving customer journeys and maximizing the Amazon opportunity.• Pioneered a “Digital First” strategy with a focus on PDP development, SEO, CRM & email campaigns, social activity, ratings & review management.• Helped ensure we won in store in key locations, with the most knowledgeable staff, strong brand consistency & competitive standout. • Made every launch a success, with high levels of in store advocacy, engaging, eye-catching physical & digital content at every touchpoint.• Implemented a data-driven approach to getting the key messages in front of the target audience. • Fostered a diverse and inclusive culture that attracts, retains and develops the best talent. -
Senior Merchandiser, CosmeticsDebenhams May 1999 - Mar 2002
Pete Gullick Skills
Frequently Asked Questions about Pete Gullick
What company does Pete Gullick work for?
Pete Gullick works for Scruffy Dog Marketing Services
What is Pete Gullick's role at the current company?
Pete Gullick's current role is Marketing Consultant here to drive sales and provide a return.
What is Pete Gullick's email address?
Pete Gullick's email address is pg****@****oft.com
What skills is Pete Gullick known for?
Pete Gullick has skills like Retail, Market Planning, Product Marketing, Marketing Strategy, Multi Channel Marketing, Product Management, Sales, Digital Marketing, Marketing Management, Business Strategy, Merchandising, Marketing.
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Peter Gullick
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