Pete Guzzo. Experienced Creative Content Strategist Email & Phone Number

United States

Everywhere Usa

www.peteguzzo.comWith an MBA focused on Project Management and Marketing, and over two decades in the industry, I bring a unique blend of creative flair and business strategy to the table. Whether working with giants like Seiko and Navy Federal or emerging brands where every dollar counts, I’ve honed my ability to turn limited budgets into high-impact content that drives results.Brands and National Integrated Productions, Broadcast, Streaming & Social Media include: Seiko, Navy… Show more www.peteguzzo.comWith an MBA focused on Project Management and Marketing, and over two decades in the industry, I bring a unique blend of creative flair and business strategy to the table. Whether working with giants like Seiko and Navy Federal or emerging brands where every dollar counts, I’ve honed my ability to turn limited budgets into high-impact content that drives results.Brands and National Integrated Productions, Broadcast, Streaming & Social Media include: Seiko, Navy Federal Credit Union, Srixon, NAPA, Wawa, Boss Revolution, CSL, Dicks Sporting Golf Galaxy, Robert Irvine, University of Florida (National Campaign), Medi Weightloss to name a select group.Leverages over two decades of comprehensive experience as an Executive Creative Content Producer for Direct Response Commercials, Integrated Content, Social Media, UGC, Broadcast/Streaming TV, Film, Advertising, and Branded Video Content, Creative Producer, Marketing Strategist, Line Producer, Production Manager, and New Business Sales Leader.Industries: Retail, Sports, Culinary, Automotive, Healthcare, e-Sports, Pet & Animal Care, Non-Profit, Universities & Colleges Led creative cross functional teams within Large (Publicly Traded) Organizations to Smaller Companies for Advertising Content, Marketing Content, Direct Response, Integrated Content, Social (UGC, etc.), Broadcast/Streaming, Film & Branded Video.Managed professional golfing productions for multimillion dollar clients including Srixon, Golf Galaxy, Dicks Sporting Goods, XXIO, and Cleveland Golf; implemented effective shoot schedules.Director of Content and Producer for Culinary Cross Functional Content including broadcast, social and streaming for brands such as: Robert Irvine, Curtis Stone, Wolfgang Puck. Managed budgets, schedules & teams, ensuring high-quality, on-time delivery.Grew brands with innovative content & strategic client partnerships (e.g., Hispanic market). Show less

Kestum Bilt is a Creative Content Production House.Executive Integrated Content Producer, Director of Content, Line Producer, Execution and Marketing Strategy for National and Global brands across all platforms. Including LATAM and General Markets.Brands and National Productions include: Seiko, Navy Federal Credit Union, Srixon, NAPA, Wawa, Boss Revolution, CSL, Dicks Sporting Golf Galaxy, Robert Irvine, University of Florida (National Campaign), Medi Weightloss to name a select… Show more Kestum Bilt is a Creative Content Production House.Executive Integrated Content Producer, Director of Content, Line Producer, Execution and Marketing Strategy for National and Global brands across all platforms. Including LATAM and General Markets.Brands and National Productions include: Seiko, Navy Federal Credit Union, Srixon, NAPA, Wawa, Boss Revolution, CSL, Dicks Sporting Golf Galaxy, Robert Irvine, University of Florida (National Campaign), Medi Weightloss to name a select group.Industries: Retail, Sports, Culinary, Automotive, Healthcare, e-Sports, Pets/Animals, Non-Profit, Universities & Colleges Managed professional golfing productions for multimillion dollar clients including Srixon, Golf Galaxy, Dicks Sporting Goods, XXIO, and Cleveland Golf; implemented effective shoot schedules.Led the company to $1,000,000 in sales by year 3 and managed to maintain similar sales and new business development since. Led marketing and sales strategies internally and for new and existing clients for broadcast, social and digital platforms. Piloted brand strategies, marketing analysis and strategy, product launches for clients and new brands, and production management. Secured new clients & client retention to build account network; developed and delivered branded content and strategies for client businesses. The leader of Cross Functional Teams for Large Publicly Traded Organizations during New Advertising/Marketing Integrated Campaigns, Social Media, UGC, Corporate Productions, Recruitment Videos and for Change Management Content within the organization. Projects include TV, commercials, social/digital campaigns, DRTV, interactive videos, animation, VFX and film/tv projects. Consultant for non-profits and executive producer for documentaries and pilots. Direct experience with AICP, AICE, SAG, and AFTRAwww.peteguzzo.comwww.kestumbilt.com Show less

2016 - 2023 Consulting Producer2013 - 2016 Full Time As a Director of Original Content and Integrated Producer, I led the creation and execution of dynamic video content across multiple platforms, including on-air, social media, digital, and streaming, driving revenue for HSN and its partners. Key achievements include:Strategic Marketing: Worked with our internal teams to author comprehensive marketing decks and strategy briefs that guided the production of impactful… Show more 2016 - 2023 Consulting Producer2013 - 2016 Full Time As a Director of Original Content and Integrated Producer, I led the creation and execution of dynamic video content across multiple platforms, including on-air, social media, digital, and streaming, driving revenue for HSN and its partners. Key achievements include:Strategic Marketing: Worked with our internal teams to author comprehensive marketing decks and strategy briefs that guided the production of impactful video content.High-Volume Production Management: Successfully managed 30-40 projects annually, with budgets ranging from $20k to $150k, consistently delivering on time and within budget.Culinary Content Innovation: Pioneered a groundbreaking strategy for showcasing culinary products, leveraging celebrity chefs and engaging marketing tactics to enhance consumer interest and drive sales.Revenue Generation: Developed new revenue streams through culinary content across various platforms, significantly contributing to the company's financial success.Community Engagement: Designed and implemented non-profit campaigns for HSN Cares, Habitat for Humanity, and UNICEF, demonstrating a commitment to social responsibility. Show less

Tampa, Florida, United States

Piloted brand strategies and production management responsibilities as New Sales Leader, Creative Producer and Director. Orchestrated productions, sales, new business development and marketing campaigns to drive content strategies across all platforms. Served as Creative Lead, Producer and account executive on multiple projects for Commercial, Broadcast and Digital content.Industries: Retail, Sports, Healthcare, Non-Profit, Pet and Animal CareCore Competencies: Directing… Show more Piloted brand strategies and production management responsibilities as New Sales Leader, Creative Producer and Director. Orchestrated productions, sales, new business development and marketing campaigns to drive content strategies across all platforms. Served as Creative Lead, Producer and account executive on multiple projects for Commercial, Broadcast and Digital content.Industries: Retail, Sports, Healthcare, Non-Profit, Pet and Animal CareCore Competencies: Directing, Producing, Account Management, Branded Content Strategy Design, Creative Direction, Organizational Skills, Sales and Marketing Initiatives, Business Development Initiatives, Competitive Analysis, EntrepreneurshipWon multiple awards for short films and commercials developed for key clients; piloted large teams on and off set to meet production milestones and goals; secured clients; mapped out pre-and post-production tasksChampioned process improvements to streamline creative production processes; directed creation of branded video productions; revised pre-and post-production workflows; created concepts including directorship and video production for commercials, interactive videos, TV segments, nonprofit videos, GFX, and animation projects Show less

Mba, Marketing & Project Management

Bachelor'S Degree, Film/Cinema/Video Studies

Ba In Film/Video, Film & Video

Activities and Societies: Film & video projects and organizations.