Pete Beckwith Email and Phone Number
Offer decisive leadership and action to build and grow business in challenging markets. Values-based servant leadership • “Integrity is everything.”With more than 20 years in the food industry, domestic and international markets, I am committed to actuating company’s mission, vision, and objectives to create sustainable competitive advantage.WHO I AMAs a direct and decisive servant-leader, my job is to respond to the constantly changing dynamics of the market, the employees, and board of directors, to clear the path so my empowered team can efficiently perform their job functions and achieve superior results. You will find I have the ability to develop and lead high performance people and teams, while working harmoniously across multiple functions within the company. Providing clearly defined strategic direction with disciplined planning and execution, I will drive new business development and capture new revenue highlighted by:• Organizational structure and business strategy to achieve competitive market position for long-term revenue and profit growth.• Cost-effective business planning and solutions through resourceful utilization of people, processes, policies, and technology.CAREER HIGHLIGHTS • Permanently transformed culture of organization at J Bar B Foods, encouraging employees to be more innovative, productive, and engaged.• Doubled the size of J Bar B and introduced the most profitable brand in company history now recognized as the fastest growing brand in the US.• Built SureBeam Corporation from an idea into a successful public company, raising $160M via IPO and secondary offering.
J Bar B Foods
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Chief Marketing OfficerJ Bar B Foods Jan 2018 - PresentUsPartner with family ownership to overcome key business challenges, operate efficiently, gain traction, and move ahead as healthy, effective and cohesive team.• Drive business performance by strategizing with ownership to establish company vision and direction as well as collaborating with CFO on economic objectives / all finance-related functions.- Manage and mitigate risks to address inhibiting supply chain issues with robust cost controls, predictive and prescriptive analytics to identify sales trends, and accurate demand planning.• Realize unprecedented company growth through strategic marketing, from advertising to social media, for most profitable brand introduction in company history.- Grew Kroger national account 35%, maintaining long-time relationship with high service standards.• Vitalized business culture in first 2 years by fostering goal setting, leadership transparency and employee development, while motivating high staff engagement / morale / retention; reduced turnover 60%.- Initiated sustainable change by realigning staff capabilities—putting right people in right roles—resulting in continuous process, productivity, and quality improvement year over year.
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Vice President Of Sales And MarketingNorpac Foods, Inc. Feb 2015 - Jan 2018UsSpearheaded departmental reorganization to streamline, enhance, and stimulate effectiveness; expanded and opened new channels; launched new product line; and initiated rebranding effort.• Crafted targeted marketing strategy to differentiate co-op from major competitors, significantly increasing NORPAC’s appeal to millennials and other unique groups.• Downsized, consolidated and updated packaging and graphics on Flav R Pac brand (110 items), saving $400K annually. -
Senior Vice President Of Sales And MarketingJ Bar B Foods Mar 2009 - Feb 2015UsGrew 3 major brands from 18% to 26% of total company revenue, growing sales from $89M to $160M in 6 years, managing nationwide sales via brokers and direct sales force.• Secured private label sausage business for Kroger nationwide.
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Vice President Of Retail And Private Label SalesColeman Natural Foods Jan 2007 - Mar 2009UsContributed $300,000 to bottom line with introduction of new programs, managing P&L as well as all domestic brokers and trade spending budgets.• Launched low-end brand to address price-conscious consumers and expanded U.S. retail distribution in Wal-Mart and other large retailers. -
Senior Vice President, Sales And MarketingPremium Gold Angus Beef Jun 2004 - Jan 2007Expanded total business 35% within first year with well-defined and executed brand strategy to provide sustainable competitive advantage, differentiating products from competitors. • Ensured consistent brand message, strong emotional connection with customers, higher brand equity -
Vice President, Sales And Marketing / Director Of SalesSurebeam Corp Oct 2000 - Jan 2004Instrumental in successful startup and subsequent IPO, building nationwide distribution of irradiated meat and fruit products in retail and foodservice channels with leading market share in emerging category.• Executed nationwide educational marketing strategy and training program for network.• Developed distribution with Wal-Mart, Kroger, Safeway, Sysco, Target, and others. -
Director Of International Sales And Marketing Beatrice FoodsConagra Brands Sep 1996 - Oct 2000Chicago, Illinois, UsPioneered / launched international division of ConAgra Dairy Foods, managing all P&L-related functions and coordinated global licensing agreements.• Oversaw new product development, packaging design and international sales for a number of high-profile branded products.Previously CATEGORY MANAGER and SENIOR ACCOUNT MANAGER, ARMOUR SWIFT ECKRICH
Pete Beckwith Education Details
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Thunderbird School Of Global ManagementMaster Of Business Administration - Mba -
San Diego State UniversityBachelor Of Science - Bs
Frequently Asked Questions about Pete Beckwith
What company does Pete Beckwith work for?
Pete Beckwith works for J Bar B Foods
What is Pete Beckwith's role at the current company?
Pete Beckwith's current role is Food Industry Leader ✹ Confident, decisive leadership and action to build and grow business in challenging markets. ✹ Recognized as a catalyst for positive change..
What schools did Pete Beckwith attend?
Pete Beckwith attended Thunderbird School Of Global Management, San Diego State University.
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