Led Frontend and Backend teams in building a simple and powerful tool to send and track invitations by email and SMS- Articulated company goals by defining quarterly growth targets for the product team and prioritizing features and experiments to meet them- Collaborated closely with Data and Analytics to define and implement cross platform analytics and reporting- Communicated roadmaps with executives and the entire company via regular blog posts and presentations

Launched Flyer in late 2017, our first new product since 2009 - Conducted product discovery on new features and segments to grow the product- Defined KPIs which mapped to company OKRs- Collaborated with Customer Operations and Growth to identify address the top 10 issues each month- Led multiple rounds of usability testing to validate our designs before going live

Built an MVP app with a small team of 10 developers and designers - Led new feature development to drive 20% growth in user adoption month-over-month- Conducted collaborative brainstorm sessions - Worked closely with executive stakeholders to ensure MVP met business goals

Architected the first-time setup experience for a new TV OS- Created interactive prototypes to prove out feature concepts- Coached designers in user experience principles and methods- Maintained product requirements documentation used by engineering and QA

Managed the Platform Roadmap for over 200 sites- Led a cross-functional team of UX/graphic designers and developers responsible for all feature development- Focused the team's efforts around user-centered design deliverables, such as use cases, scenarios, wireframes and prototypes•Incorporate the results of user research, AB testing and analytics - Gathered and prioritized requirements from senior leadership at Warner Music Group’s labels and artist management- Managed relationships with best-in-class vendors and service providers

Rebuilt site templates to work across different screen sizes and devices - Rallied the team around a "Mobile First" approach in all our processes and thinking - Iterated quickly by using agile development and UX techniques, like design studios and remote usability testing- Enabled us to release high-quality sites in 2-week timelines, with shifting priorities

Developed information architecture for consumer and B2B websites* Produced detailed sitemaps and annotated wireframes* Consistently advocated for user experience best practices to balance design decisions with business needs* Led designers and copywriters in implementing wireframesLed interaction design for online marketing tools* Wrote personas and scenarios so the design team would have a common understanding of the target audiences needs and goals* Performed rapid paper prototyping of a tool that helps newly diagnosed patients speak with their doctors* Developed HTML prototypes of websites used in usability testsDesigned and facilitated usability tests* Developed tasks and objectives for the usability test of a major pharmaceutical site in several cities* Prepared detailed report outlining the strengths and areas for improvement

Redesign the company's website in line with a new corporate strategyGraphic design for marketing materialsEmail campaign design