Peter Kearney Email and Phone Number

• Oversaw a 15-member in-house creative group, guiding GTM, strategy, and creative efforts for brand marketing, MARCOM, and sales materials targeting Jobseekers, SMB, and Enterprise clients, across TV, audio, digital, and social platforms• Supervised all creative innovation work responsible for unaided brand awareness increase from 14% to 30%, as well as aided awareness growth to over 80%• Led comprehensive corporate rebrand, beginning in Q1 ’23 taking only 8m, resulting in +65% year-over-year organic job seeker traffic growth in Q1’24• Directed job seeker brand creative that in Q2 ’24 grew total ZipRecruiter web traffic in the U.S. by 22% year-over-year, at least 12 percentage points more than any competitor• Initiated brand’s first ever multi-city OOH brand campaign in Chicago and Charlotte metro areas• Controlled all partnership creative with Marvel, Star Wars, Mr. Beast, CNN, Apple TV, and Paramount brands• Managed creative marketing department budgets, along with all vendor and IC contracts

• Seattle office creative lead with over $70M in billings and 125 employees, including 25 creatives, across agency clients:- T-Mobile Wireless National Brand Advertising - Metro Prepaid Wireless National Brand Advertising - Aflac National Brand Advertising - Special Olympics - KEXP Radio - New Business• Guided T-Mobile Mar Com through 2Y $43B Sprint merger in 2020, creating the 3rd largest US wireless carrier, resulting in an astounding 52% YOY increase in US annual revenue and 68% YOY increase in EBITDA, with one of the company’s lowest churn rates in almost 10 years• Established customizable, dynamic digital advertising system for T-Mobile including strategic parameter creation, creative master development, and system maintenance• As incumbent, retained $10M Aflac SOW through pitch process - 6 months post-pitch added $3M social media project work to scope• Led successful 6 month $30M Metro Wireless Brand pitch including all integrated media - terrestrial/online video, radio, social, and experiential

• Agency creative department lead with 16 creatives for experiential clients including: - Audi (Sports and Lifestyle Experiential Marketing)- Adidas/Reebok- Coca Cola (Smartwater, Vitamin Water)- REI Outdoor- Gilt Groupe- Krave Beef Jerky• Led successful pitches for: - Ben & Jerry’s- Coca Cola Teens Project

• Co-led NY creative group with 12 creatives for Anheuser Busch INBEV (Budweiser/Bud Light) with over $12M in billings across 7 sports properties including:- Major League Baseball - National Football League - National Basketball Association - 2016 Olympics - UFC - eSports - Professional Bull Riders• Developed and led execution of $6M Bud Light All Stars (BLAST) eSports program including:- influencer/gamer discovery and contract negotiation- creative/content ideation, development of program marketing including Twitch content partnership and integration, online content series following All Stars through a 9-month season, on-stage live content at TwitchCon featuring avid celebrity gamers Shaq, Snoop Dogg, Greg Jennings and Adriene Curry.

- Led entire Verizon Wireless creative group, across New York and Greenville SC offices, with 34 creatives, over $50M in billings, covering 6 lines of business including:• Verizon Wireless retail advertising • Verizon Wireless B2B retail advertising • 4 Regional Verizon Wireless Retail Marketing groups • National and Regional Verizon Wireless Sponsorships Experiential/Activation • National and Regional Verizon Wireless/Fios Social Media including Facebook, Instagram, Pinterest, and Periscope • Verizon Fios in-store/POP

• Led Verizon Wireless Retail creative group across both New York and Greenville SC offices• Worked across agency accounts including Verizon, Bojangles, Advance America, Samasource, National Humane Society• My partner and I created the work that won the Denny's account