Peter Lachance work email
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Peter Lachance personal email
Peter Lachance is a Consumer Insights @ Rockstar Games at Rockstar Games. He possess expertise in project management, video games, marketing strategy, leadership, microsoft office and 17 more skills. He is proficient in Spanish. Colleagues describe him as "Peter is a great mentor and leader in my career. He is an excellent project manager himself - being well-organized, a pro-active thinker, a problem solver and an awesome communicator, as well as managing vendor and client relationship - I've learned a lot from him about how to manage a project from start to end. Even when we were not working on projects together, he is always there if I need help and assistance, being a good listener and giving me advice based on his experience and expertise. He is also a hardcore gamer, who is able to utilize his gaming knowledge and intelligence to generate insightful stories and takeaways behind the data. He enjoys structuring and strategizing methodologies to address research questions and expects to make an impact on the games he play and the gaming industry.", "Peter is a gem. He's great at creative systematizing and analysis, while also showing true emotional intelligence and sensitivity to those around him. Some captains know how to run a tight ship, but their sailors bail at the first sight of shore. Other people know how to nurture and mentor, but lack the rigor to be a great coach. Peter shows promise as both a great captain and a great coach.", and "Peter consistently brings a positive energy that fuels the room. His steady level headedness and thorough communication with all parties involved has helped me see situations clearly time and time again. After coming to me with a new feature or a bug, Peter routinely checked in to remove any obstacles in my way. He added a refreshing level of efficiency to the time I spent writing code. I hope I get to work with him again in the future."
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Senior Manager, Consumer InsightsRockstar Games Jun 2022 - PresentNew York, New York, UsLeading efforts to build the consumer insights practice at one of the most successful AAA gaming publishers in the world. -
Director - Gaming ResearchInterpret Oct 2018 - May 2022Culver City, California, Us• Research Design: Focused on quantitative methodologies including but not limited to segmentation, landscape/foundational research, competitive analysis, early concept testing, discrete choice modeling and brand tracking research.Notable Research: • Designed and led an 8-market segmentation of the wider PC/console gaming audience to help a legacy AAA publisher prioritize psychographic groups of gamers individually for different unreleased titles.• Designed and led a hybrid 4-market global segmentation of the open-world adjacent gaming audience & active playerbase health evaluation for major AAA publisher to guide future development and marketing efforts.• Designed and led foundational research for large indie game publisher to better understand the indie game consumer, designing an experimental survey that asked both motivational and feature-level priorities to guide their developer partnership efforts.• Designed and led two global foundational research projects for Facebook, the results of which were published (see “Games Marketing Insights for 2021” and “Genre and Great Games”). • Designed and led a study that optimized pricing and perks for an indie game subscription service using DCM.• Operations: Developed and ran a system for feedback intake, solution development, and company-wide communication to help address key pain points & research process breakdowns.• Account Management: Account lead on 5 key accounts, totaling $2.1M revenue in 2021.• Team Management: Handled the day-to-day operations and resourcing of a 13-person team, as well as managed 3 direct reports (who managed a combined 4 additional employees).• Key Clients Included: Rockstar Games, SIE/Playstation, SEGA, Humble Games, Wizards of the Coast, Big Fish, Hasbro.Promoted from Senior Manager on March, 2021.Promoted from Manager in March, 2020. -
Senior Research ManagerLieberman Research Worldwide Jul 2016 - Oct 2018Los Angeles, Ca, Us• Research Design: Focused on quantitative methodologies, including but not limited to segmentation, brand tracking, discrete choice modeling and early concept testing. Notable Research: • Though only a year into my market research career, was able to lead the setup wave (and subsequent 3 waves) of a AAA game studio’s brand tracker with minimal oversight, including survey design and a complicated sampling/weighting plan.• Conducted a postmortem on a AAA FPS title for the publisher to better understand the factors that let to its subpar market performance.• Launched and maintained a quarterly, high-security concept testing survey for major AAA publisher to help them better greenlight / optimize titles early in development process.• Key Clients Included: Microsoft/Xbox, EA, Riot Games, Respawn Entertainment.• Recipient of the 2017 LRW “Rookie of the Year” award, granted to one individual among ~75 new hires for having tremendous impact on both LRW and client successPromoted from Research Manager in July, 2018. Promoted from Research Associate in June, 2017. -
Production CoordinatorMadglory Mar 2015 - May 2016Saratoga Springs, New York, Us• Project Management: Supported the lead producer of a third-party game development agency, helping with resource management, project planning / scheduling and other miscellaneous tasks.• Team Coordination: Prepared for and co-led 30+ development sprint meetings.• Key Clients Included: Riot Games, Warner Brothers, Boss Key Productions.Promoted from Operations Intern in June, 2015.
Peter Lachance Skills
Peter Lachance Education Details
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Skidmore CollegeManagement & Business / New Media Studies
Frequently Asked Questions about Peter Lachance
What company does Peter Lachance work for?
Peter Lachance works for Rockstar Games
What is Peter Lachance's role at the current company?
Peter Lachance's current role is Consumer Insights @ Rockstar Games.
What is Peter Lachance's email address?
Peter Lachance's email address is pe****@****llc.com
What schools did Peter Lachance attend?
Peter Lachance attended Skidmore College.
What are some of Peter Lachance's interests?
Peter Lachance has interest in Economic Empowerment, Technology, Marketing, Education, Science And Technology, Music, Business, Ultimate Frisbee, Human Rights, Film.
What skills is Peter Lachance known for?
Peter Lachance has skills like Project Management, Video Games, Marketing Strategy, Leadership, Microsoft Office, Public Speaking, Business Strategy, Agile Methodologies, Jira, Github, Software Qa, Asana.
Who are Peter Lachance's colleagues?
Peter Lachance's colleagues are Ahmed Jibran, Biswabhusan Panigrahi, Jamie Reynolds, Christian Zurcher, Raju Jagtap, Tim Brown Lees, Sagnik Saha.
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