Peter Lachance Email & Phone Number

New York, New York, Us

Leading efforts to build the consumer insights practice at one of the most successful AAA gaming publishers in the world.

Culver City, California, Us

• Research Design: Focused on quantitative methodologies including but not limited to segmentation, landscape/foundational research, competitive analysis, early concept testing, discrete choice modeling and brand tracking research.Notable Research: • Designed and led an 8-market segmentation of the wider PC/console gaming audience to help a legacy AAA publisher prioritize psychographic groups of gamers individually for different unreleased titles.• Designed and led a hybrid 4-market global segmentation of the open-world adjacent gaming audience & active playerbase health evaluation for major AAA publisher to guide future development and marketing efforts.• Designed and led foundational research for large indie game publisher to better understand the indie game consumer, designing an experimental survey that asked both motivational and feature-level priorities to guide their developer partnership efforts.• Designed and led two global foundational research projects for Facebook, the results of which were published (see “Games Marketing Insights for 2021” and “Genre and Great Games”). • Designed and led a study that optimized pricing and perks for an indie game subscription service using DCM.• Operations: Developed and ran a system for feedback intake, solution development, and company-wide communication to help address key pain points & research process breakdowns.• Account Management: Account lead on 5 key accounts, totaling $2.1M revenue in 2021.• Team Management: Handled the day-to-day operations and resourcing of a 13-person team, as well as managed 3 direct reports (who managed a combined 4 additional employees).• Key Clients Included: Rockstar Games, SIE/Playstation, SEGA, Humble Games, Wizards of the Coast, Big Fish, Hasbro.Promoted from Senior Manager on March, 2021.Promoted from Manager in March, 2020.

Los Angeles, Ca, Us

• Research Design: Focused on quantitative methodologies, including but not limited to segmentation, brand tracking, discrete choice modeling and early concept testing. Notable Research: • Though only a year into my market research career, was able to lead the setup wave (and subsequent 3 waves) of a AAA game studio’s brand tracker with minimal oversight, including survey design and a complicated sampling/weighting plan.• Conducted a postmortem on a AAA FPS title for the publisher to better understand the factors that let to its subpar market performance.• Launched and maintained a quarterly, high-security concept testing survey for major AAA publisher to help them better greenlight / optimize titles early in development process.• Key Clients Included: Microsoft/Xbox, EA, Riot Games, Respawn Entertainment.• Recipient of the 2017 LRW “Rookie of the Year” award, granted to one individual among ~75 new hires for having tremendous impact on both LRW and client successPromoted from Research Manager in July, 2018. Promoted from Research Associate in June, 2017.

Saratoga Springs, New York, Us

• Project Management: Supported the lead producer of a third-party game development agency, helping with resource management, project planning / scheduling and other miscellaneous tasks.• Team Coordination: Prepared for and co-led 30+ development sprint meetings.• Key Clients Included: Riot Games, Warner Brothers, Boss Key Productions.Promoted from Operations Intern in June, 2015.