Pete Lafond

Pete Lafond Email and Phone Number

Director of Product Marketing @ Walmart Connect
Lafayette, CA, US
Pete Lafond's Location
Lafayette, California, United States, United States
Pete Lafond's Contact Details
About Pete Lafond

16+ years experience in Ad Technology, SaaS, Digital Media, Data, Machine Learning and Retail at Facebook, TruSignal, Conversant, Walmart and Yahoo with proven success in leading teams and growing businesses.

Pete Lafond's Current Company Details
Walmart Connect

Walmart Connect

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Director of Product Marketing
Lafayette, CA, US
Pete Lafond Work Experience Details
  • Walmart Connect
    Director Of Product Marketing
    Walmart Connect
    Lafayette, Ca, Us
  • Walmart Connect
    Director Of Product Marketing
    Walmart Connect Jun 2022 - Present
    Hoboken, New Jersey, Us
  • Logdna
    Demand Generation Lead
    Logdna Dec 2020 - Jun 2022
    San Jose, California, Us
  • Very Good Security
    Head Of Product Marketing
    Very Good Security Feb 2020 - Oct 2020
    San Francisco, California, Us
    Very Good Security is on a mission to protect the worlds data. A leader in providing the next generation infrastructure for data security and privacy
  • Facebook
    Product Marketing Lead
    Facebook May 2018 - Feb 2020
    Product Marketing Lead for Signals (data ingestion and policies) and Ads Measurement covering inbound research, product strategy, go-to-market strategy and adoption, sales enablement, and external messaging.
  • Trusignal
    Chief Marketing Officer
    Trusignal Mar 2014 - May 2018
    Chicago, Illinois, Us
    TruSignal (purchased by TransUnion) is a leader in offline data and predictive scoring for digital marketing for Retailers, Finance and Auto. Led the Marketing team focused on product strategy & marketing, PR, sales enablement, demand generation & events and thought leadership.
  • Dotomi, A Valueclick Company
    Vp New Channel Development
    Dotomi, A Valueclick Company Jun 2012 - Dec 2013
    Chicago, Il, Us
    Led the strategy and development of new business lines for retail, shopper marketing and CPG
  • Walmart.Com
    Gm / Director Online Media
    Walmart.Com Jan 2009 - Jun 2012
    Bentonville, Arkansas, Us
    General Manager / Director responsible all aspects of the Online Media (the advertising on Walmart.com) and the Smart Network businesses (digital TV network in Walmart stores).Owned the P&L, business strategy and product roadmap. Led the team responsible for the sales, daily operations and business development partnerships. Built the CRM personalization and sales lift reporting capabilities. Developed relationships with top Brands and Agencies.
  • Yahoo!
    Director, Sales Strategy & Business Management
    Yahoo! Oct 2004 - Jan 2009
    Sunnyvale, Ca, Us
  • Veritas Software
    Project Manager
    Veritas Software May 2001 - Oct 2004
    San Jose, California, Us
    Projects include: business process re-engineering for Sales, Service, Customer Care; Oracle ERP implementation for Order Management, Fulfillment, Licensing; Strategic Planning; Product Re-Structuring
  • Organic Inc
    Senior Consultant
    Organic Inc Apr 2000 - May 2001
    Cincinnati, Ohio, Us
  • Keane Consulting Group
    Senior Consultant
    Keane Consulting Group Jul 1999 - Apr 2000
    London, United Kingdom , Gb
    Keane Consulting Group specializes in operational strategy and process improvement.
  • Ef Education
    Account Executive
    Ef Education Jul 1995 - Aug 1997
    Zurich, Zurich, Ch
    Sales rep generating approximately $3 million in sales annually -- consistently exceeding annual targets
  • Peace Corps
    Business Developement
    Peace Corps Jul 1991 - Nov 1993
    Washington, District Of Columbia, Us
    Created and directed a community based investment fund in collaboration with USAID and a Malian governmental organization; funded 2 community start-ups with 100% repayment

Pete Lafond Skills

Strategy E Commerce Online Advertising Digital Marketing Strategic Partnerships Start Ups Digital Strategy Crm Marketing Strategy Business Development Analytics Advertising Strategic Planning Business Strategy Sales Sem Product Development Saas Software As A Service Customer Relationship Management Search Engine Marketing

Pete Lafond Education Details

  • Babson F.W. Olin Graduate School Of Business
    Babson F.W. Olin Graduate School Of Business
    Mba
  • St. Lawrence University
    St. Lawrence University
    Government & Economics

Frequently Asked Questions about Pete Lafond

What company does Pete Lafond work for?

Pete Lafond works for Walmart Connect

What is Pete Lafond's role at the current company?

Pete Lafond's current role is Director of Product Marketing.

What is Pete Lafond's email address?

Pete Lafond's email address is ke****@****hoo.com

What schools did Pete Lafond attend?

Pete Lafond attended Babson F.w. Olin Graduate School Of Business, St. Lawrence University.

What skills is Pete Lafond known for?

Pete Lafond has skills like Strategy, E Commerce, Online Advertising, Digital Marketing, Strategic Partnerships, Start Ups, Digital Strategy, Crm, Marketing Strategy, Business Development, Analytics, Advertising.

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