Pete Mcafee Email & Phone Number

5671 Palmer Way Suite H, Carlsbad California 92010, United States

We keep it simple, açai bowl is what we do. you will not be disappointed with our Acai bowl because that is what we specialize in. Give us a try!Our focus is ensuring that San Diego County is covered for catering, events, and the like through both our trucks and brick and mortar locations. The goal is to share their product throughout Orange and San Diego.

San Marcos, CA

Brand development, sales and marketing strategies, operation,distribution planning, strategic partnerships, forecasting and product planning, domestic and international roll outs, eCommerce strategies and development, Product design, development and production consulting. ClientsNEFF Headwear - Director of E-commerce and Digital Marketing (6 Month.

Greater San Diego Area

• (1 year contract) Developed and managed the ecommerce division for 3 brands - Global (ONE Industries, SixSixOne, and Tag) 3 separate store fronts to achieve global goals (Enterprise Magento Platform). Scoped and.
• Developed and executed merchandising strategies and seasonal product line launches
• Lead all ecommerce meeting (digital, development, seasonal product line kickoff)
• Responsible for creating and managing the annual budget
• Created and managed all digital marketing strategies (Social, Paid Search, Affiliate, CSE) to drive traffic and sales (worked closely with marketing team). Handled and built email/SMS strategies and development of.
• Developed and managed all sales strategies, promotions, special events and products including warehouse sales

Carlsbad, CA

Led the management team (Marketing, Content, Merchandising, Operations). Oversaw the integration (Standardboardshop/Allisports) process post-acquisition. Managed all Tech/Dev Projects through outsourced development teams and internal dev team. Worked with media/events teams to drive traffic and increase shop exposure through Media site (Allisports.com) and.

Developed and managed outside domestic sales rep force. Led inside sales, customer service, and distribution teams. Instituted a new outbound sales call program. Created annual sales business plan/budget and orchestrated seasonal sales campaigns to drive revenue. Sold to and managed major accounts directly. Oversaw product inventory and forecasting..

Led the management team (Marketing, Content, Merchandising, Operations/Finance). Managed all technical development projects. Built strategic annual business plans and created tracking mechanism to monitor growth. Held full P&L responsibility. Directed creative and production to produce annual print catalogs.

Managed Regional Sales Managers (East Coast Adio, Holden, Planet Earth, Key Accounts Sales Manager). Increased annual domestic sales from 28 million to 52 million in 3 years. Annual sales business plan, seasonal strategy plans, annual sales budgets, annual reviews for sales department, developed and managed rep outside force, developed managed a staff of.

Director of Sales and Marketing Responsibilities: Annual sales and marketing business plan, seasonal strategy plans, annual sales and marketing budgets, annual reviews for both sales and marketing department, managed a staff of 8 employees, negotiated ad contracts with magazines, outside graphic design group, photographers (product and athletes), product.

So Cal Region

My agency represented brands in the action sports industry. Brands that were represented are as follows.Anarchy Eyewear, Staple Snowboards, Pottz Surfboards, Animal Watches and Accessories, Sun Valley Ski Tools, Blax Snowboard Boots, Generic Snowboards, Native Surf Accessories, Nalu Clothing, Hot and Hammer Snowboards, Yang Snowboard Outerwear

Greater San Diego Area

Cal Stores was a chain of 10 Sporting Goods stores in So Cal. I managed all the ski shops from merchandising, managed the department managers and handled all the buying for the Ski and Snowboards hardgoods departments. I was also responsible for opening, the Snow Valley Ski shop that was owned by Cal Stores.