Pete Mclaurin

Pete Mclaurin Email and Phone Number

Marketing Consultant at FUSED EVENTS & PRODUCTIONS LIMITED @ Agile on the Beach
falmouth, cornwall, united kingdom
Pete Mclaurin's Location
Greater London, England, United Kingdom, United Kingdom
Pete Mclaurin's Contact Details

Pete Mclaurin personal email

n/a
About Pete Mclaurin

More than 15 years experience leading marketing strategy across household consumer brands, organisations and b2b start-ups. Marketing:Responsibility for 7 figure marketing budgets delivering user acquisition, engagement and revenue growth across search, display, social, acquisition, influencer and brand partnerships, CRM, affiliate marketing, radio, TV and outdoors.Brand development work, including strategy, positioning, rebranding and guardianship.Optimisation of marketing channels and funnels through UX, creative, AB testing, and analytics.Specialties: Marketing strategy, digital marketing, user acquisition, content, agency management, data analysis, forecasting and budget control, team leadership.Skills: Google Adwords, Apple Search Ads, Appsflyer, Certified Google Analytics Power User, SEO including Serpstat & Moz, Google Search Console, Google Tag Manager, Word, Excel, Powerpoint, Mailchimp. Hubspot Inbound certified

Pete Mclaurin's Current Company Details
Agile on the Beach

Agile On The Beach

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Marketing Consultant at FUSED EVENTS & PRODUCTIONS LIMITED
falmouth, cornwall, united kingdom
Website:
agileonthebeach.com
Employees:
5
Pete Mclaurin Work Experience Details
  • Huggul Creative Services Ltd
    Owner
    Huggul Creative Services Ltd Nov 2019 - Present
    Leamington Spa, England, United Kingdom
  • Agile On The Beach
    Marketing Consultant
    Agile On The Beach Oct 2019 - Present
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  • Fused Events & Productions Limited
    Marketing Consultant
    Fused Events & Productions Limited Oct 2019 - Present
    Leamington Spa, England, United Kingdom
  • Folio.Id
    Marketing Consultant
    Folio.Id Feb 2020 - Sep 2020
    Leamington Spa, England, United Kingdom
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  • Betconnect Ltd.
    Digital Marketing Director
    Betconnect Ltd. Jan 2019 - Oct 2019
    An early stage start-up providing a betting platform that connects professional bettors who have been restricted by highstreet bookmakers with recreational gamblers looking for betting strategies and tips.Oversaw all marketing including user acquisition, social, data analytics, brand and comms. Responsible for the marketing and growth strategies, delivering ROI positive users on both sides of the marketplace and reducing CPA to target 3 months ahead of schedule.
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  • Folio Technologies Ltd
    Brand And Marketing Director
    Folio Technologies Ltd Jun 2017 - Jan 2019
    London, United Kingdom
    An early start-up in the digital identity space, providing a B2B platform for identity issuance and verification and a consumer app providing a secure wallet to store identity documents.Responsible for the development and implementation of the b2b & b2c marketing strategies for the Folio digital identity platform and mobile app. Oversaw brand, social and content, PR, web development including SEO, and PR/Comms, growth (UA) and retention globally.
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  • Kwalee Ltd
    Head Of Digital Marketing
    Kwalee Ltd Aug 2016 - Jan 2017
    Leamington Spa
    A start-up in the mobile gaming space, developing and publishing quiz and casual games.Responsible for all aspects of marketing - user acquisition, product marketing, brand, and social. Built out a martech stack to track product KPIs, produced full launch for PlayPhoto in a six week timeframe and implemented data led product developments increasing retention, conversion and LTV.
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  • Square Enix
    Product Marketing Manager, Mobile
    Square Enix Mar 2015 - Jul 2016
    London
    A multinational games developer and publisher, home to some of the biggest franchises in gaming, including Tomb Raider/Lara Croft, Final Fantasy, Deus Ex and Championship Manager.Responsible for all product and growth marketing for the London mobile studio output. Covered brand, user acquisition, PR/Comms, social, live services, influencer marketing and partnerships/sponsorship.Launched Lara Croft Relic Run, exceeding growth targets by more than 50%. Implemented a live services strategy, increases retention, conversion and LTV. Delivered a rebrand for Championship Manager, securing Mauricio Pochettino as a figurehead for the game and delivering significant increases in core KPIs.
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  • Codemasters
    Global Digital Marketing Director
    Codemasters Apr 2012 - Dec 2014
    One of the UK’s leading independent games developer and publisher, owner of the renown Grid, Dirt and F1 game franchises.Responsible for global digital marketing strategy for all boxed and mobile products. Delivered digital marketing strategies and campaigns for numerous high charting games including Grid 2, Grid Autosport, Dirt Showdown, F1 2012/13/14, F1 Race Stars and Colin McRae Rally (Mobile).Developed Codemaster’s live services system, RaceNet, establishing the service as a core element of the marketing department. Utilised the RaceNet user data to increase marketing subscriber base by 300% and reduce marketing cost per product by more than a third. Utilised RaceNet functionality to set up key partnerships with Rockstar Energy Drink, Intel, Nixon and more. RaceNet was nominated for a prestigious games industry Develop award for innovation.
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  • Live Nation
    Senior Marketing Manager
    Live Nation Nov 2007 - Apr 2012
    The world’s largest live entertainment company, Live Nation promotes some of the biggest artists including Neil Diamond, Iron Maiden, Madonna, Jay Z and more.Responsible for developing multichannel marketing strategies (TV, radio, print, outdoors, digital, social, email and partnerships) to maximise ticket sales for Live Nation touring artists. Worked on and sold out tours for Dancing On Ice, Cirque du Soleil, Dolly Parton, Westlife, Iron Maiden, Cliff Richard and many more. Estimated ticket sales of more than 15 million.
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  • Oxford Brookes University
    Marketing Manager
    Oxford Brookes University Nov 2003 - Nov 2007
    Marketing manager, responsible for leading the marketing team and developing and implementing strategic plans to drive engagement and revenue across a number of diverse services including careers, entertainment, shops, advice services and b2b opportunities.
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  • Bmg Entertainment Ltd
    International Marketing Services Co-Ordinator
    Bmg Entertainment Ltd 1999 - 2002

Pete Mclaurin Skills

Digital Marketing Digital Strategy Marketing Strategy Social Media Marketing Digital Media Team Leadership Marketing Integrated Marketing Online Advertising Advertising Marketing Analytics Email Marketing Online Marketing Marketing Management Direct Marketing Social Media Marketing Communications Product Marketing Video Games Management Mobile Marketing Brand Management User Experience Mobile Advertising Google Analytics Crm Ppc Strategy Business Development Online Gaming Web Analytics Analytical Skills Multi Media Marketing Campaigns Mobile Games Conversion Optimization Atl Btl Progress Monitoring Director Level Post Campaign Analysis Full Life Cycle Development Budget Management Engaging People Leveraging Relationships Marketing Budget Management Copyright Microsoft Office Leadership Content Marketing Project Management

Pete Mclaurin Education Details

Frequently Asked Questions about Pete Mclaurin

What company does Pete Mclaurin work for?

Pete Mclaurin works for Agile On The Beach

What is Pete Mclaurin's role at the current company?

Pete Mclaurin's current role is Marketing Consultant at FUSED EVENTS & PRODUCTIONS LIMITED.

What is Pete Mclaurin's email address?

Pete Mclaurin's email address is pm****@****l.co.uk

What is Pete Mclaurin's direct phone number?

Pete Mclaurin's direct phone number is +4420863*****

What schools did Pete Mclaurin attend?

Pete Mclaurin attended University Of Essex, Aylesbury Grammar School.

What are some of Pete Mclaurin's interests?

Pete Mclaurin has interest in Cooking And Mixology, Gaming, Digital Marketing And Social Media, Photography, Travel.

What skills is Pete Mclaurin known for?

Pete Mclaurin has skills like Digital Marketing, Digital Strategy, Marketing Strategy, Social Media Marketing, Digital Media, Team Leadership, Marketing, Integrated Marketing, Online Advertising, Advertising, Marketing Analytics, Email Marketing.

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