At Spindrift, we are proud to make sparkling waters with real, fresh fruit. Our water is triple-filtered. Our fruit is picked from family farms and squeezed within days from harvest. From farm to bubble. From branch to bottle. From us to you. The result is light, bright, and slightly pulpy beverages. Sweetened or unsweetened. We think it's a radically simple and really refreshing idea. We hope you like it too. www.spindriftfresh.com

We are a super creative company, focused on cutting edge, inimitable inventions. "CraZy Minded" SolutionZ, addressing daily life experiences, we can all relate to. Our packaging innovation is uniquely positioned to change how F&B operates and consumers mobile eating and snacking needs. Its extremely broad market appeal and endless applications, will render this product, a major game changer, driving efficiencies, lowering operating costs and delivering consumer convenience expectations. As basic as the coffee sleeve, this packaging technology will raise the classic question, "How did I ever live without this?"Want to learn more, email me at pparis@crazymindsllc.com.

Master business engineer, deeply experienced in business analytics, I was asked to construct and manage the U.S. operations for our company; from multiple category analyses and product selection to pricing to GTM strategies to brand relationships (domestic and international) to logistics (domestic and international).Our Mission is to provide our customers and consumers with the finest products from across the globe, at a value, keeping health and enjoyment in the forefront.EGD delivers a diverse portfolio of CPGs from across the globe to the U.S. Our corporate relationships provide access to new trends, existing products not available in the U.S. and the ability to source unique items that consumers seek.

Engineering commercialization plans driving the success of innovatively disruptive products across multiple channels. Exercising my experience, delivering strategies and tactics that are efficient and effective. Utilizing vision and trends to set the path for the products ensuring positioning and consumer acceptance.

Develop/execute multiple brand strategies/ tactics nationally and regionally• Expanded product distribution 30% utilizing category and market analytics• #1 Market category share with major retailer acquisitions; Walmart, CVS, Publix, Walgreens• Cross functional collaboration; supply chain, sales, finance, brand owners, HQ & RegionLeadership• Managed a multi-million dollar portfolio

Developed, led & executed sales and marketing strategies improving profits, optimizing pricing and mix. •P&L expansion and portfolio share expansion •Developed/executed turnaround strategy for Division delivering up to +35% volume improvement •Identified/restructured/executed independent business strategy, delivering volume growth of +3.4% and Gross Revenue of +3.9% •Identified/implemented cost controls, pricing and promotion strategies resulting in +5.1% Net Revenue

Constructed/managed key account strategies improving profit, distribution and market share. •Customer P&L and market share expansion •Customer Portfolio mix management •Negotiated contracts and marketing execution plans •Designed pricing strategy to create win/win across customer portfolio

Strategically drive portfolio volume, brand identity and ROI •M&A ROI process improvements •Conduct training sessions with all division sales detailing profit selling tools, syndicated data usage and fact-based selling techniques •Constructed /executed / measured multiple marketing programs across retail and food service •Leveraged prestige partnerships to develop/execute customer marketing programs

Elevated role to drive margin and volume with National and Regional key customers •Customer portfolio P&L expansion •Customer portfolio product mix management •Constructed/executed account portfolio strategy resulting in total volume increases up to 169% •Relationship improvement and integrity resulted in 3X feature ad gains with key regional customer •Leveraged prestige partnerships to gain permanent perimeter merchandising with regional grocery and C&G customers

Leader of category intelligence, strategy and teaching to support National and Regional customers •Support key customer teams with category management and industry insights and guidance •Construct selling tools for internal and external customers •Conduct division selling and profitability training sessions, including innovative selling tools •Process improvement in sku rationalization application

Developed, led & executed sales and marketing strategies •Capture incremental profits utilizing vendor promotional tools •Developed/executed pricing guardrails •Managed website promotions •Constructed/managed/presented competitive analysis

Lead revenue, profit and share execution •Customer portfolio P&L expansion •Customer portfolio product mix management •Develop/execute customer portfolio strategic plans •National Category Manager •Additional roles: Lead Pre-Sell, Lead Route Manager, Route Manager