Pete Petras
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Pete Petras Email & Phone Number

Design Leadership at Amazon | AGI Artificial General Intelligence at Amazon
Location: San Francisco Bay Area, United States, United States 24 work roles 3 schools
1 work email found @uber.com 8 phones found area 415 and 757 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 8 phones

Work email p****@uber.com
Direct phone (415) ***-****
LinkedIn Profile matched
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Current company
Role
Design Leadership at Amazon | AGI Artificial General Intelligence
Location
San Francisco Bay Area, United States, United States

Who is Pete Petras? Overview

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Pete Petras is listed as Design Leadership at Amazon | AGI Artificial General Intelligence at Amazon, based in San Francisco Bay Area, United States, United States. AeroLeads shows a work email signal at uber.com, phone signal with area code 415, 757, and a matched LinkedIn profile for Pete Petras.

Pete Petras previously worked as AGI (Artificial General Intelligence) - Head of Design AI Information - Head of Design Alexa Ads at Amazon and Alexa: Head of Design Monetization/Subscriptions - Alexa Kids at Amazon. Pete Petras holds Executive Education from Harvard Business School Online.

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Email format at Amazon

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{first}.{last}@uber.com
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Profile bio

About Pete Petras

Ex Uber, Frog, Apple Design leader with over twenty years experience designing award-winning solutions for high-profile Fortune 1000 clients. Specializes in creating usable and innovative convergent design systems that balance brand strategies with user, business, and technology needs. Focuses on creative leadership and building teams for mold-breaking products and digital offerings in the consumer, finance and mobility fields.

Listed skills include User Interface Design, Creative Direction, Experience Design, Art Direction, and 32 others.

Current workplace

Pete Petras's current company

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Amazon
Amazon
Design Leadership at Amazon | AGI Artificial General Intelligence
AeroLeads page
24 roles · 29 years

Pete Petras work experience

A career timeline built from the work history available for this profile.

Agi (Artificial General Intelligence) - Head Of Design Ai Information - Head Of Design Alexa Ads

Current

Seattle, WA, US

I am the Head of Design for the Alexa AI Information team, where I spearhead the definition of customer experience strategies, elevate Alexa's brand, support visual systems, and enhance product experiences across Alexa's suite of AI products on devices, mobile, and the web. My role revolves around building, guiding, and nurturing a vibrant creative culture.

Jan 2023 - Present

Alexa: Head Of Design Monetization/Subscriptions - Alexa Kids

Seattle, WA, US

Jun 2022 - Jan 2023

Devices & Services: Design Leadership

Seattle, WA, US

Responsible for the end-to-end CX for Alexa, creating uniquely personal experiences for customers. - I Lead UX, design & content creation teams at Amazon on the Devices & Services team. Acting as a senior design leader on Identity & Discovery for devices with Alexa (Discovery / Proactivity/Identify), creating new multi-modal and conversational.

Dec 2020 - Jun 2022

Founder

Current
Bella Macchina Llc

The Beautiful Machine - Creative Products, Creative Services.

Jan 2019 - Present

Mentor

New York, New York, US

I'm a mentor is helping the next generation of female leaders, builders, and creators prepare to step boldly into careers powered by technology.

2018 - Mar 2024

Head Of Design

Palo Alto, California, US

Andreessen Horowitz Series D Funded - $4 Billion Travel Management Company - Leading Design for all product teams across TripActions. Working with teams across growing geographies including Palo Alto, San Francisco, and Amsterdam. Responsible for various areas of focus including establishing and building the overarching design system, brand guidelines for.

Oct 2019 - Dec 2020

Head Of Design - Rider Growth / Uber For Business

San Francisco, California, US

The Rider team is Uber's core consumer product team, focused on the end-to-end experience for Uber riders globally. I lead both design teams that are focused on Growth / Marketplace on Uber's core Rider experience and Uber's enterprise product, Uber for Business (U4B). Responsible for defining and designing the product with multidisciplinary teams across.

Jan 2018 - Sep 2019

Head Of Design - Financial Products

San Francisco, California, US

Responsible for establishing and leading the design team for Uber's financial solutions including Uber's Visa Card, Debit Card and Uber Cash and Uber Money.

2018 - 2019 ~1 yr

Senior Manager Of Product Design - Driver

San Francisco, California, US

Established a product design charter focusing on the full experience a Driver has across their entire lifecycle on Uber. The charter included three core teams: Onboarding, Progression and Loyalty. Core to the full redesign of the entire Driver app (Carbon) and bringing experiences such as Learning content, Tipping, Ratings and Profile as well as Loyalty to.

Jan 2017 - 2018

Founding Partner

US

Founding partner and advisor in a craft brewery and gastropub focused on small batch hand crafted European Lagers. Built the brand, expand it's product offering, reach and market position as a premium product with European heritage. Grew the business 10x in 5 years.

2001 - 2018 ~17 yrs

Mentor / Advisor

San Francisco, CA, US

As a mentor at Codepath, I am dedicated to empowering the next generation of tech leaders, equipping them with the skills, knowledge, and confidence to thrive in an ever-evolving industry. Together, we embark on a journey of discovery, innovation, and growth, shaping the future of technology one student at a time.Guiding aspiring students through the.

2014 - 2017 ~3 yrs

Founding Partner - Chief Creative Officer

San Francisco, California, US

As a founding partner, I was dedicated to pioneering the next generation of innovative mobile storytelling. As a co-found I was focused on building the next generation of narrative mobile-web experiences allowing customers to craft immersive and engaging experiences that captivate audiences.I was overseeing all aspects of experience strategy, product.

2014 - 2017 ~3 yrs

Vp Of Design

San Francisco, California, US

I oversaw all facets of the product design strategy and development process, from concept to delivery, managing a cross-functional team of designers to create original, forward-thinking design solutions that drove the brand and overall user engagement. I partnering with production to ensure design integrity and delivery of quality goods; collaborating with.

2014 - 2015 ~1 yr

Director Of Design And Creative Services

San Francisco, CA, US

Creating a design methodology focus on agile experience design and strategic design thinking globally for a multinational technology consultancy. Responsible for growth and strategic expansion in the US pre-IPO. Responsible for key US client relationships including Disney, Linked In, Staples and Wells Fargo

Jul 2013 - Jul 2014

Design Consulting And Advisor

Charlotte, North Carolina, US

Hired to consult and Advise on key design engagements.

Jan 2013 - Jul 2013

Creative Group Head

Seattle, WA, US

Worked on taking a technology development company and integrating design methodologies by leading the creative group in San Francisco. Creating a new design process to pair agile development and strategic design thinking applied to client delivery.

May 2012 - May 2013

Vp Product Design

Slacker

Responsible for building a content delivery product into an omnichannel partner focusing on app delivery and partner/OEM interfaces such as SONY TVs, Samsung, and Apple. Lead the expansion of the brand, industrial design development, software strategy and web site UI design including web site traffic growth.

2008 - 2010 ~2 yrs

Creative Director

San Francisco, California, US

Built and led multidisciplinary teams on convergent digital and ID design projects spanning multiple industries including Commercial Electronics, B2B, Automotive and Environmental Experiences. Clients include BMW, HP, Polycom, Intel, Netflix, Microsoft and others.

2005 - 2008 ~3 yrs

Consulting Designer

Austin, Texas, US

Responsible for designing and defining the charging interface on the Tesla Roadster working directly with the in-house engineering team on a production ready UI showing battery, vehicle status and home link controls. Directed haptic elements to complement the charging cycle.

Jul 2005 - Jan 2006

Art Director - Environments

Cupertino, California, US

Acted as the Art Director for the Apple Retail store design working with the Apple Design Department focusing on immersive experiences including embedded commerce/purchase systems. A self checkout system incorporated into the the physical space, partnered with architects.

2004 - 2006 ~2 yrs

Art Director

Minneapolis, MN, US

As an Art Director I was responsible for working with and growing the design team. Lead the design strategy for HomeDepot's web property and in-store interactive environments. Defined the design direction and lead the Gymboree.com commerce engagement specifically.

2003 - 2004 ~1 yr

Mobility Experience Design - Nissan Motors, Japan

Coato

Worked as a design partner with Nissan Motors, Design Center in Japan designing immersive digital experiences paired with physical controls for concept cars spanning urban mobility, family and sports car. Car projects include GTR concept, IDEO and Amenio.

2000 - 2004 ~4 yrs

Design Director

Boston, MA, US

Directed strategic engagements focused on Automotive and Consumer verticals championing partnerships around the world including:Milan, IT - Ferrari, S.p.A,London, UK - Asserta Real Estate, Schroders BankSan Francisco, CA - Specialized Bicycles, Nissan, Patagonia, EXPN, Janus Mutual Funds, Wine.com

1999 - 2001 ~2 yrs

Senior Interaction & Ui Designer

Chicago, IL, US

One of the first designers hired when Adjacency moved to San Francisco. Began working directly with Bernie DeChant and Andrew Sather on concepting the first ecommerse sites for the sexiest brands in the world. Specialized Bicycles, Rollerblade, Apple, Patagonia and so many more!!!

1997 - 1999 ~2 yrs
3 education records

Pete Petras education

Executive Education

Harvard Business School Online

Art, Visual Communications, Multimedia, Computer Animation

The Art Institutes

Architecture, Visual Communications & Design

University Of Utah
FAQ

Frequently asked questions about Pete Petras

Quick answers generated from the profile data available on this page.

What company does Pete Petras work for?

Pete Petras works for Amazon.

What is Pete Petras's role at Amazon?

Pete Petras is listed as Design Leadership at Amazon | AGI Artificial General Intelligence at Amazon.

What is Pete Petras's email address?

AeroLeads has found 1 work email signal at @uber.com for Pete Petras at Amazon.

What is Pete Petras's phone number?

AeroLeads has found 8 phone signal(s) with area code 415, 757 for Pete Petras at Amazon.

Where is Pete Petras based?

Pete Petras is based in San Francisco Bay Area, United States, United States while working with Amazon.

What companies has Pete Petras worked for?

Pete Petras has worked for Amazon, Bella Macchina Llc, #Builtbygirls, Tripactions, and Uber.

How can I contact Pete Petras?

You can use AeroLeads to view verified contact signals for Pete Petras at Amazon, including work email, phone, and LinkedIn data when available.

What schools did Pete Petras attend?

Pete Petras holds Executive Education from Harvard Business School Online.

What skills is Pete Petras known for?

Pete Petras is listed with skills including User Interface Design, Creative Direction, Experience Design, Art Direction, Brand Development, Graphic Design, Design Strategy, and User Experience.

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