Optimized client marketing budgets to generate $2M in savings and improved ROI by 5% by analyzing channel response curves and recommending budget allocations (-20%, +20%, flat).Exceeded industry best practices confidence levels by achieving an R-Square of 95% and a MAPE of 3.6 for a multi-linear regression models to forecast key business outcomes for a billion dollar and luxury hotel chain.Improved efficiency for processing data by 50% by developing automated reports and dashboards using ETL tools to perform complex data preps and compile complex data metrics, such as ROI, CPMs, & CTR. Ensured data quality to provide actionable insights for our client’s key business questions, by cleaning large datasets across multiple stages (bronze to gold) for a national brand eyeglass company

Maximized budget by 20% for a long-term business strategy by designing financial models that project future revenue and expenses.Developed financial reports and created forecast models for revenue and expenses, improving budgeting accuracy and long-term business strategy.Collaborated with the business owner on ad hoc reporting and strategic initiatives, supporting business growth efforts and cost-saving recommendations.

Increased customer engagement by 10% through data driven marketing strategies, resulting from market research projects that provided business insights to improve product launch strategies.Assisted in the creation of interactive dashboards and KPI reports, supporting senior analysts in delivering insights to product owners and stakeholders.Developed sentiment analysis models that led to a 10% increase in customer engagement, by aligning marketing strategies with consumer preferences.