Specialized in the convergence of corporate reputation and consumer marketing. Managed a number of high-profile and complex communications challenges including: CEO positioning, financial communications, M&A, crisis management, litigation support, DEI strategy, workplace issues and sponsorship.

Member of Executive Leadership Team. Responsible for all global internal and external communications including: corporate and brand positioning, executive communications, M&A and financial communications, digital/social media, issues/crisis management, and corporate social responsibility.

Directed global corporate media and digital operations. Engaged with business units on external and internal communications strategies: corporate brand; earnings, and M&A; CEO positioning; public policy; sustainability; thought leadership; issues/crisis management; and agency oversight.

Recruited to oversee external and internal communications strategy and execution and consumer relations with 150-person team. • Increased earned media coverage for Mountain Dew, Gatorade, Pepsi, Tropicana, SoBe, and Lipton. Helped launch first-of-kind social media command center (Gatorade Mission Control) to drive marketing strategies.• Won Silver Anvil for Pepsi Refresh Project.

Oversaw all marketing functions for world’s richest annual global sporting event.

Managed consumer, sports, entertainment, multicultural, and sponsorship businesses on a global basis.

Developed and managed marketing communications strategy for NBA Properties, NBA Entertainment, and NBA Events and Attractions Group. Architect of communications strategy for inaugural season of WNBA. Launched official web sites of NBA (nba.com) and WNBA (wnba.com).

Responsible for Pan-European sponsorships and marketing of 30 annual events.