Peter A. Pike Email and Phone Number

• Directed manufacturing, operations, sales & marketing, trade-shows, inventory logistics.• Developed all departmental structures including sales, customer service, reporting process, system for adherence and any deviation from company standard structure.• Studied industry trends, competitors and set market pricing and promotional design and product placement for all brands.• Designed system to project and evaluate sales vs manufacturing gross and net margins.• Implemented CRM system, social media, e-commerce sales and marketing platforms.• Created Master Distributor program and reporting structure in Canada, Europe and Asia.• Hired, trained, supervised and mentored a team of 82 sales representatives. • Developed program of performance evaluations for “as one team… we can do” attitude.• Planned and guided quarterly departmental budgets, quotas and expenditures. • Experienced with import/export logistics and material sourcing from Europe and Asia.• Created, designed and developed 4 patents for food service industry and honored with the “Best Innovation” and “Best of Show” Awards.• Created new corporate sales brochures and literature for all brands.• Developed products for national accounts, celebrities, and Martha Stewart Omni Vision.• Designed booth properties and managed all trade shows, location, hotel and events.• Analyzed each venue’s outcome as well as data from previous show results.• Established OEM business for short and long term growth opportunities.• Managed Key Accounts & Product placement in: National & Regional retail chains, US Military, Sporting Goods, Hardware, Mass, Grocery, State and Federal Purchasing, and Food Service.

• Pioneered and established distributors for Europe, New Zealand and Australia.• Developed guidelines for Trademark & Patented product use in marketing and sales.• Developed program that rewarded associates retail sales, it was then tailored for Hardware. • Designed trade show booths & branding for International Housewares Show, Gourmet, NRA, Ace, ServiStar in (USA) Spring & Fall Fair, Top Drawer in (UK) Ambiente (DE). • General Housewares sold division to Wagner Ware Corporation.

• Researched the history and established the market position, advertising and marketing standards to brand each individual product line and the “Family of Culinary Products”.• Created “Kitchen Shop” retail vending system and “RegiStar” video center for Bridal Registry in nationwide department and gourmet stores and trade shows for branding.• Implementation resulted in sales increase of 36% of brands in this public company portfolio. Responsibilities:Managed $74.4 million sales support area.National accounts, dept. store buying groups, hardware, gourmet, specialty chains Developed marketing programs: pricing, forecasting, advertising materials, promotions, planograms, tradeshows, customer service, with P&L responsibility.Developed, designed and contracted construction of retail point of purchase product displaysSupported, motivated and supervised twenty-two direct and sixteen representation organizations. Accomplishments: Increased sales of twelve brand name products by 19%, net profit margin 5% Created sales/service manual and developed training program for salespeople. Created incentive programs for retail sales associates and consumers to increase sales Created point of purchase promotions with other manufactures to penetrate new sales markets Created five cross promotions with other manufactures to penetrate new sales markets Coordinated tradeshow setups and guided marketing plans for twelve new product lines. Designed and implemented eighteen planograms and retail fixtures with UPC and EDI. Assisted in implementation of export sales program and public relations for domestic business. Developed goals, objectives, provide customer service with P&L responsibility. Promoted to troubleshooter for entire U.S.A. assisting sales force, locate and resolve problems. Created STOP (Strategy To Optimiz Potential) a marketing campaign to increase sales volume Created retail demo program for accounts to increase brand awareness, value and sales.