Oversee general sales & operations of all trade partners across territories on platform regarding SLAIdentify, recruit, train and expand the trade channel partnersDevelop new business relationships and maintaining existing ones with suppliers and trade partnersDiscover logistics problem and find long lasting and cost-effective solutionsIssue and manage SKU prices and assortment availability across all territoriesAct as the custodian of sales KPIs and profitability for the Trade Channel business and the point of contact for the sales operations teamDefine monthly/quarterly/annual objectives and drive the team to hit key milestones to increase sales and customer acquisition and activationBuild and help to standardize business reporting for strategic analysis and internal business reviewUse digital assets to enhance sales productivity by enabling the team to work smarter by simplifying processes and evaluating new tools and platformsCreate and maintain documentation on sales targets, performance, processes, policies and relevant sales training materialsOwn the end-to-end process of tracking sales funnel and operational metrics and delivering regular insights on the business, define and deliver techniques to improve the funnel performance for effective sales optimizationIdentify and implement effective incentives to optimize sales performancePartner with trade marketing teams to refine lead qualification process, analyze and report on campaign performances with reporting and dashboardsIdentify and manage all sales activation and promotional activities for the trade channelSupport sales spiff programs by updating performance, reporting and communications to participate to drive success Lead negotiation of tender and contract terms to meet both client and company needsAnalyzing costs and sales along with having a good understanding of stock levels and procurement process