Peter Alberti Email and Phone Number
Global commercial strategy executive in biopharma with extensive experience in sales, marketing, market access, managed care, and research operations. Leader of large global project and portfolio management teams, realizing successful change management and organizational transformation. Marketing strategy problem solver for product launches, growth products and patent expiry. Understanding market dynamics, customer behavior and competitive situation to drive growth.Global market access and value evidence planning, informing clinical development decisions from Phase 2 through commercialization.Global talent development from recruiting through career development coaching. Recruited new marketing talent and later built 100+ global project management team.Deep biopharma experience, including key leadership positions in Global Marketing, Strategy and Research Operations. As Associate Vice President of Strategy and Operations, led strategy for value evidence, patient access and medical implementation.Specialties: Developing and aligning organizations on strategy, prioritization of execution plans, marketing, health economics and outcomes research, market access, global pre-launch product development, life cycle management, consumer promotion, managed care contractingTherapeutic area experience includes diabetes, cardiovascular, asthma/allergy, metabolic bone disease, infectious disease, HIV and vaccines.
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Villanova School Of BusinessGreater PhiladelphiaPhiladelphia, Pa, Us
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Business And Commercial Strategy ConsultantMeilen Consulting, Llc Sep 2024 - PresentAdvise and consult with small to mid size biopharma and medical device companies to help them define strategy and realize the potential of their innovations in the global marketplace. Areas of expertise include commercial strategy, launch preparedness, market access, research operations, project management, portfolio managementwww.meilenconsulting.com
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Adjunct ProfessorVillanova School Of Business 2016 - PresentVillanova, Pa, UsAdjunct Professor in Villanova School of Business. MBA courses taught/guest lecture: Global Pharma Industry; Global Strategic Marketing; market research, marketing, management -
Associate Vice President Of Strategy & Operations, Heor/Access/ImplementationMsd Feb 2018 - Aug 2024Rahway, New Jersey, UsLead strategy and operations for HEOR unit to achieve access to our innovations for patients •Established new 100-person multidisciplinary Project and Portfolio Management team for patient access, medical affairs and value evidence generation•Responsible for long term strategy and growth of new capabilities •Accomplishments include: building Project Management capability; developed strategic planning tools and resources for access, value evidence and medical affairs. •Responsible for portfolio and budget management of >$100M research investment across primary care, hospital, vaccines and oncology -
Executive Director, Research OperationsMsd Feb 2016 - Feb 2018Rahway, New Jersey, UsOversaw the long-term strategy for health economics and real-world outcomes research unit. Optimized research operations for value evidence research.Accomplishments include: creating quality oversight and research processes, systems and standards; launched company’s first promotional communications of value evidence• Created company’s first strategic plan for evolution of HEOR capabilities to meet market access and reimbursement needs• Process and quality improvements including 20% reduction in contract cycle time, 25% growth in research projects and improved research portfolio tracking and forecast accuracy.
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Global Marketing LeaderMerck Sep 2013 - Feb 2016Global commercialization strategy and planning for diabetes launch•Responsible for leading cross-enterprise collaboration with clinical research, regulatory, supply chain, market access, agency partners and local country management •Accomplishments: full enterprise endorsement of global launch plan and marketing strategy; first launch of once-weekly oral diabetes product in Japan achieved multi-million dollar savings in clinical development investment
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Executive Director, MarketingMerck Mar 2010 - Sep 2013Led U.S. marketing team for Diabetes products. Responsible for key growth driver in pharma business for Merck & Co., Inc. in the U.S. Direct all efforts related to long-term strategy development and short-term execution of promotional plans across all audiences (health care professional, pharmacy, consumer, payer, policy).
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Senior Director, MarketingMerck May 2007 - Mar 2010Lead U.S. marketing team for adult vaccines (5 vaccines). Responsible for key growth driver in vaccine business in the U.S. Direct all efforts related to long-term strategy development and short-term execution of promotional plans across all audiences (health care professional, pharmacy, consumer, payer, policy). Lead company's business development deals for U.S. rights to influenza vaccine and TD vaccine.
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Senior Director Of Marketing, Us Managed CareMerck Apr 2004 - Apr 2007Senior Director, Managed Care Marketing. Direct the contracting strategy, segmentation, targeting and performance monitoring for two $2 bn + brands across all customer segments
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Marketing ManagerMerck Jan 1997 - Mar 2004Marketing manager for different brand teams over the course of 7 year developmental period. Worked in various therapeutic areas: HIV, arthritis, pain, migraine. Functional responsibilities: DTC, physician strategy and promotion, thought leaders, publications and labelling, early product development, business planning, analysis and forecasting.
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Sales And Sales SupportMerck Sep 1989 - Dec 1996various roles in field sales and sales support function. Includes product selling, scientific leader interactions, training, program development and analysis
Peter Alberti Education Details
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Villanova School Of Business -
William & MaryBiology
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Villanova UniversityMarketing
Frequently Asked Questions about Peter Alberti
What company does Peter Alberti work for?
Peter Alberti works for Greater Philadelphia
What is Peter Alberti's role at the current company?
Peter Alberti's current role is Villanova School of Business.
What schools did Peter Alberti attend?
Peter Alberti attended Villanova School Of Business, William & Mary, Villanova University.
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