Peter Appleton Email & Phone Number

Creating the foundation for North American success. Including a US and Canadian sales team, PR agency, marketing network, ambassadors, affiliate marketing strategy, DTC, B2B customers and opening logistics subsidiary.FLAXTA: REDEFINING SPORTS PROTECTIONFormed by a dedicated group of people (who all met working at POC Sports together) with a passion to make a difference and create something new, we are committed to redefining sports protection through a considered approach to performance, safety, style and innovation.By exploring both analog and digital solutions to improve the level of safety, we see a significant opportunity to create better protection.Humbled by winning ISPO Design award, SIA Gear of the Show, Freeskier "game changing innovators", Outside Gear of the Year, etc

Dundas, Ontario , Canada

SB Sports brings together brands, bikes , sustainability and community. We strive to create the proper environment for brands to succeed using our 25 + years of cycling industry experience and contacts. Co-Owner of ARG Sports distribution, where we have created a curated portfolio of premium brands to offer to the Canadian market via distribution. With 300+ retailers buying from us regularly, ARG is one of Canada's most sought after distribution partners.* DIGITAL MARKETING TEAM OF EXPERTS (social, seo, GMB, video)* Carbon, Environmental and Sustainability Auditing * Helmet, Protection and Apparel development* POC Canada Director of Sales 6 years* Flaxta USA/Canada Director of Sales* ISO 14000 Environmental Compliance* ESG and CSR reporting and evaluation* Carbon footprint assessment and action plansWe work with premium cycling industry brands to grow their exposure, sales, streamline their processes and broaden their appeal. Quite simply we are brand builders and are proud to work with many brands from world renowned bicycle brands (Commencal, Manitou, Hayes, POC, Silca, Reynolds, Wilier, etc), to award winning apparel and component manufacturers (Flaxta and Black Crows). Environmental and Social sustainability is our most core value.

Canada

Contracted to build up CHPT3 North America . Working with CHPT3 Girona we set up the framework for both brick and mortar plus online retailers in the cycling sphere.CHPT3 aims to be the most environmentally and socially responsible cycling apparel company in the world.

One of the first 5 people in the company, responsible for building the Global Sales Network and distribution partners (Taiwan, Korea, China, Australia, USA, Canada, France, Spain, UK, etc)Brand Identity and Direction.Built a 5 year Global Sales Master Plan along side Rob and Baden

Stockholm, Sweden

2010-2015: Responsible for launching POC into the Cycling Market via Global sales, Worldwide Distribution set up and assisting in Product Development.POC Garmin team liaison. Octal, Cerebel, Optical, Apparel and Tectal helmet launch and development. Road and MTB Apparel and protective wear prototypes. Windtunnel testing with Milano Polytechnico and at Volvo Gothenburg.2006-2010: Canadian National Sales Director for POC ski and bike. Responsible for growing the largest POC market per capita globally. 4th largest globally.

Toronto, Canada Area

National Sales Director for POC, 6 years.- build sales channels, hire sales force, attend sales shows- largest accounts per capita globallyResponsible for importing, sales and marketing for Commencal and Lapierre. In addition running a UCI registered mountain bike team with Commencal and Lapierre. Regular demo and test day events across Canada.Race Promoter of over 75 Provincial and National Series races including the Ontario Cup, Canada Cup and Quebec Cup races

Burlington, Ontario, Canada

Working with CBRA Canadian Biosphere Reserves Association, Canadian Center for Inland Waters and the RBG Royal Botanical Gardens, we applied conservation and preservation based techniques to Flora and Fauna across southern Ontario. I worked to control invasive species, count and assess the health of native species and coordinate conservation teachniques to help boost the natural environment. Including starting strategies like Icewatch and Frogwatch which allow the public to interact by telling us what they saw and hear on their properties, we can use that date with these indicator species to figure out the health of various ecosystems and the severity of climate change.

Honours Bachelor Of Science, Conservation Biology

Activities and Societies: Cycling Team, Blues Basketball Team Hands on Conservation Biology, routine bio and flora testing and assessment..

Environmental Engineering Post Graduate

Activities and Societies: Georgian Basketball Team Hands on Engineering for Environmental assessments, water/waste management systems.

Google G Suite Certified

Digital marketing, social media adspace, SEO management, social integration, content curation and conversion tracking.