Peter Bader Email & Phone Number

Monheim, North Rhine-Westphalia, Germany

Monheim, North Rhine-Westphalia, Germany

Expanded responsibility to incl. Russia, Turkey, Middle East, and Africa.

Monheim, North Rhine-Westphalia, Germany

• Developed and executed competitive pricing strategies to drive profitability and contribute to overall growth of a region totalling close to $1bn in revenue.• Initiated collaboration with Marketing and Sales to evaluate product lifecycle stages and recommend profit optimising strategies for longtail and low-margin products.• Created a pricing playbook detailing top 10 price opportunity levers for country organisations to capture (& subsequently execute) as part of annual business planning cycle.• Designed, developed and maintained analytical dashboards to monitor price performance.• Led and conducted price capability trainings for >450 sales and marketing colleagues, fostering a deep understanding of value-based pricing principles and pricing strategies throughout the organisation.• Authored and enforced a comprehensive price governance framework to ensure consistent and effective price execution vs targets and maintain compliance vs internal SOPs and local legal requirements.

Monheim, North Rhine-Westphalia, Germany

• Led a multi-functional project team to prepare for and navigate the organisation through the anticipated commercial implications from the introduction of a novel EU legislation (Regulation (EU) 2019/6), the first independent legislation for the sale, manufacturing, distribution, pharmacovigilance, use, etc. of veterinary medicinal products.• Coordinated seven functional workstreams (incl. Regulatory, Supply, Legal, PV, Commercial) to ensure a smooth transition to the new regulatory framework and minimising the disruption to operations.• Facilitated a multi-day ‘war game’ workshop to simulate and evaluate the impact from the new regulation on go-to-market models, external opportunities & challenges, and most likely strategic moves of key stakeholders across the industry.• Engaged key internal stakeholders to resolve conflicting local vs regional perspectives, cultivating trust and fostering strong relationships to Senior Regional and Commercial Leaders.

Monheim Am Rhein, Nordrhein-Westfalen

• Identified and pursued new business opportunities through third-party alliances for Bayer’s European Farm Animal business.• Launched two new in-licensing agreements to expand existing portfolio.• Held pivotal role in negotiations with external partners for new third-party alliances and contract terminations.

Singapore

Reading, England, United Kingdom

2-year expatriate assignment to the UK/I organisation, occupying various roles with increasing responsibility in the process, i.a. as a Marketing Associate, Sales Support and Management Support to the Country General Manager and the Country Leadership Team (CLT).• Supported the CLT during an organisational restructure, coordinating workstreams and ensuring timely completion of milestones. Provided further support in corporate tenders, financial market modelling and channel inventory modelling.• Supported design of and implemented a volume retention scheme aimed at defending the flagship product ahead of competitive generic entry.• Developed business tools for sales reps to support personalised customer engagement and drive sales growth. Supported the partnership with the UK’s largest Key Account to develop a new pet health scheme and conducted educational trainings to veterinary practice staff for said scheme. • Temporarily covered a vacant sales territory.• Provided administrative support to Brand Managers and Head of Marketing, coordinating with creative agencies for campaign execution and handling customer and sales force queries.

Leverkusen, North Rhine-Westphalia, Germany

Completed a dedicated trainee program at Bayer, completing an apprenticeship as an industrial clerk and graduating with a BA in Business Management simultaneously. Gained on-the-job insights in assignments rotating through all strategic divisions of the company, incl. Bayer HealthCare - Procurement Raw Materials, Bayer AnimalHealth - Global Marketing, Bayer MaterialScience - Holographic Light Guiding, Bayer CropScience - Strategic Business Planning, Bayer HealthCare - Financial Operations, Bayer MaterialScience - Polyurethanes Commercial Operations, ...

Master Of Business Administration - Mba

Bachelor'S Degree, Business Management

Abitur