Peter Barber Email and Phone Number
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Peter Barber personal email
Peter Barber phone numbers
I'm a transformative branding and organizational leader recognized for successfully driving strategic campaigns and team collaborations across higher education and nonprofit organizations. I have been recognized as a trusted advisor to Presidents, Executive Directors, Chancellors, and other leaders in the execution of marketing strategies, programs, and initiatives to advance their strategic goals. I have deep expertise cultivating executive relationships using a highly collaborative management style to build and influence partnerships in support of branding, fundraising, recruitment, and other key initiatives. I have experience hiring, training, and mentoring diverse staff members, which has led to the creation of highly valued teams recognized by key stakeholders for their compelling marketing programs and collaborative efforts.Board Membership and Community Leadership Involvement• Council for the Advancement and Support of Education (CASE): Industry Advisory Council Chair, Global Board Member (2017–present)• American Marketing Association (AMA) Higher Education Marketing Symposium: Co-Chair (2017–2019) • AMA Nonprofit Marketing Conference: Chair (2014–2016) • Drake University National Alumni Board: VP and Various Roles (1990–present) Core Competencies Cross-Functional Team Leadership | Operational Excellence | Fundraising Strategies and TacticsP&L Management/Budgeting | Brand Development and ActivationMarketing Programs & Campaigns | Community Engagement | Business and Financial Acumen
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Secretary And Board MemberAmerican Marketing AssociationDurham, Nc, Us
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Vp Of Marketing & BrandTrout Unlimited 2021 - PresentArlington, Va, UsI'm part of the senior leadership team at Trout Unlimited, a conservation nonprofit working to restore America’s rivers and streams so trout and salmon can thrive. TU has on-the-ground experts leading conservation projects across the country, advocates for government policies addressing climate change, and provides the best advice that anyone who fly fishes can ever want. -
Executive Vice PresidentLipman Hearne 2011 - 2020Chicago, Il, UsLed marketing, business development and client relationships at the nation’s leading marketing partner for nonprofit and higher education institutions. Key client experiences included the University of Notre Dame, Rutgers University, Rowan University, University of Dayton, Resurrection University, Arizona State, American College of Chest Physicians, and Smithsonian National Museum of African American History & Culture. Advised nonprofit stakeholders at all levels to provide marketing expertise aligned with organizational missions and goals.• Oversaw design and delivery of strategic marketing campaigns for nonprofit and higher education clients, along with corporate marketing strategy for the agency.• Led agency-wide branding and repositioning effort, increasing new client inquiries by 25% and new client wins by 15%. • Directed marketing and account growth teams in delivering $10M+ in revenue with net new business representing 35% of total growth annually.• Negotiated service contracts and sold additional service offerings in key accounts to increase profitability by 10% YOY. -
Vice President, Account DirectorDdb Chicago 2004 - 2011New York, Ny, UsSpearheaded account management and co-led national branding strategy for McDonald’s account valued at $500M+. Oversaw strategy targeting young adults, including marketing and advertising plans for breakfast, beverages, and value offerings. Led national introductions of McCafé and everyday value initiatives. Created the Inspiration Celebration Gospel Music Tour to bring McDonald’s message of community engagement to African-American communities. • Directed consumer research and developed brand positioning for McCafé, the most significant new product launch in McDonald’s history. Enabled McDonald’s to regain lost market share from Starbucks and Dunkin’.• Led consumer insights effort to better understand how young adults were using McDonald’s for value, leading to development and launch of the national Dollar Menu & More initiative. Resulted in 15% visit growth by young adults.• Managed McDonald’s national advertising promotions, including its relationship with Coca-Cola. Created new McDonald’s/Coke local partner program, generating incremental revenue of $500K for the agency.• Oversaw agency’s pro-bono “Get Your GED” marketing campaign, supported by the Advertising Council and the Dollar General Foundation.• Member of DDB's global diversity, equity and inclusion team. -
Vp Group Account Director, Vp Business Development DirectorCampbell Mithun (Previously Bozell) Chicago 1998 - 2004
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Director, Advertising & PromotionBudget Car & Truck Rental 1993 - 1998
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Vice President, Account SupervisorLeo Burnett Co., Inc. 1990 - 1993Promoted to Vice President after leading multiple client accounts with top brands, including Procter & Gamble, Philip Morris, Black & Decker and McDonald’s.
Peter Barber Skills
Peter Barber Education Details
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Drake UniversityJournalism/Public Relations & Advertising
Frequently Asked Questions about Peter Barber
What company does Peter Barber work for?
Peter Barber works for American Marketing Association
What is Peter Barber's role at the current company?
Peter Barber's current role is Secretary and Board Member.
What is Peter Barber's email address?
Peter Barber's email address is pb****@****rne.com
What is Peter Barber's direct phone number?
Peter Barber's direct phone number is (312) 356*****
What schools did Peter Barber attend?
Peter Barber attended Drake University.
What skills is Peter Barber known for?
Peter Barber has skills like Marketing Communications, Advertising, Integrated Marketing, Business Development, Digital Marketing, Interactive Marketing, Strategy, Digital Strategy, Marketing Strategy, Social Media Marketing, Brand Development, Creative Strategy.
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