Peter Barsoum Email & Phone Number

Egypt & Kenya

Overall responsibility for brand management and corporate identity.- Develop brand standards and usage guidelines- Managing a team of marketing people working on brand initiatives- Coordinating marketing campaigns with sales activities digitally and on ground.- Overseeing the company’s marketing budget.- Planning and implementing promotional campaigns..

Egypt & Kenya

• Plan, organize and control the implementation of the marketing strategy to ensure the achievement of all targets in support of the brand strategy.
• Analyze how is the brand positioned in the market regularly and crystalize targeted consumers insights along with the research department.
• Plan, develop and monitor the brand yearly (non-members, members’ campaigns and events & PR calendar) along with setting the budget.
• Setting & managing the yearly members’ initiatives along with… Show more
• Setting & managing the yearly members’ initiatives along with the E-business & membership departments.
• Delivering financial result through analysis of the monthly sales (packages, pricing, terms of payments), delivering monthly reports.

Egypt & Kenya

- To ensure that brand receives maximum visibility in the marketplace and outperforms the competition.- Manage a team of marketing people working on brand initiatives- Coordinating marketing campaigns with sales activities digitally and on ground.- Planning and implementing promotional campaigns.- Monitor market trends, research consumer markets and.

Egypt

-Implementing the yearly calendar events/marketing activities conducted across all the clubs.-Monitor production and implementation for all activations/events to ensure products meet customer expectations based on company objectives-Responsible for delivering the required branding materials and to make sure that it’s reflecting our quality.

Egypt

-Manage efficiently the portfolio of customers designated, Acquire new wealth customers and Upgrade existing customers along with cross-selling all exclusive products to the customer to achieve his/her set target and meet the annual approved plan.-Review reports provided from Quality Assurance Department & Call Centre which indicates the level of service &.

Egypt

• Establishes business connections, attracts potential clients and sees for maximization off the branch retail market share, provide prompt customer service (accounts opening, time deposits servicing). -Refer products.
• Migration of customers to alternative channels and managing the customer traffic in the… Show more -Establishes business connections, attracts potential clients and sees for maximization off the branch retail market.
• Migration of customers to alternative channels and managing the customer traffic in the lobby to reduce customer load on the Tellers area.-Prepare data for business volume report, report on basic business line products.

Egypt

• Proven ability in customer relationship management
• Ability to analyze financial priorities and influence customers to take appropriate action to meet their needs
• understanding of Credit Policies and Lending Guidelines.
• An broad knowledge of financial planning and defining customer needs
• A full understanding of referral processes
• An understanding of the Premier, Advance and Personal Banking Propositions

Egypt

-Provide reports and analysis in setting the annual plan to achieve targeted revenue and market shareincrease-Prepare customized offers and tailored propositions as well as participating in different exhibitions toincrease penetration with existing market.-Implement all new activities, offers and propositions within the planned timeline to ensure.

Master Of Business Administration - Mba, International Marketing, B+

Mba, International Marketing, B+

International Marketing Diploma, Marketing, B+

Bachelor Of Commerce (B.Com.), Accounting