Peter Barsoum Email & Phone Number

Egypt & Kenya

Overall responsibility for brand management and corporate identity.- Develop brand standards and usage guidelines- Managing a team of marketing people working on brand initiatives- Coordinating marketing campaigns with sales activities digitally and on ground.- Overseeing the company’s marketing budget.- Planning and implementing promotional campaigns.- Manage and improve lead generation campaigns, measuring results.- Monitor and report performance of all marketing… Show more Overall responsibility for brand management and corporate identity.- Develop brand standards and usage guidelines- Managing a team of marketing people working on brand initiatives- Coordinating marketing campaigns with sales activities digitally and on ground.- Overseeing the company’s marketing budget.- Planning and implementing promotional campaigns.- Manage and improve lead generation campaigns, measuring results.- Monitor and report performance of all marketing campaigns and communications, and assess ROIand KPIs- Monitor market trends, research consumer markets and competitors’ activities to identifyopportunities and key issues- Managing & working closely external marketing partners such as advertising agencies, digitalmarketing firms and production companies.- Coordinate and communicate with the other departments during the new campaigns and afford thesuitable training courses for each department members that help them to achieve the main goals ofthe campaign.- Overall responsibility for brand management and corporate identity. - Develop brand standards and usage guidelines - Managing a team of marketing people working on brand initiatives - Coordinating marketing campaigns with sales activities digitally and on ground. - Overseeing the company’s marketing budget. - Planning and implementing promotional campaigns. - Manage and improve lead generation campaigns, measuring results. - Monitor and report performance of all marketing campaigns and communications, and assess ROI and KPIs - Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues - Managing & working closely external marketing partners such as advertising agencies, digital marketing firms and production companies. - Coordinate and communicate with the other departments during the new campaigns and afford the suitable training courses for each department members that help them to achieve the main goals of the campaign. Show less

Egypt & Kenya

• Plan, organize and control the implementation of the marketing strategy to ensure the achievement of all targets in support of the brand strategy. • Analyze how is the brand positioned in the market regularly and crystalize targeted consumers insights along with the research department.• Plan, develop and monitor the brand yearly (non-members, members’ campaigns and events & PR calendar) along with setting the budget.• Setting & managing the yearly members’ initiatives along with… Show more • Plan, organize and control the implementation of the marketing strategy to ensure the achievement of all targets in support of the brand strategy. • Analyze how is the brand positioned in the market regularly and crystalize targeted consumers insights along with the research department.• Plan, develop and monitor the brand yearly (non-members, members’ campaigns and events & PR calendar) along with setting the budget.• Setting & managing the yearly members’ initiatives along with the E-business & membership departments. • Delivering financial result through analysis of the monthly sales (packages, pricing, terms of payments), delivering monthly reports.• Assist in forecasting the annual sales target by zone and in setting the annual pricing strategy.• Plan the annual marketing leads required to support achieving the sales target.• Develop the brand (non-members & members’) yearly calendar of events and budget.• Work on developing sales promotions along with the sales team.• Provide monthly dashboard monitoring the brand performance and budget spent.• Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).• Perform any additional tasks that might be necessary for easier workflow, within the main frame of the job’s specialty. Show less

Egypt & Kenya

- To ensure that brand receives maximum visibility in the marketplace and outperforms the competition.- Manage a team of marketing people working on brand initiatives- Coordinating marketing campaigns with sales activities digitally and on ground.- Planning and implementing promotional campaigns.- Monitor market trends, research consumer markets and competitors’ activities to identifyopportunities and key issues-Managing & working closely external marketing partners such… Show more - To ensure that brand receives maximum visibility in the marketplace and outperforms the competition.- Manage a team of marketing people working on brand initiatives- Coordinating marketing campaigns with sales activities digitally and on ground.- Planning and implementing promotional campaigns.- Monitor market trends, research consumer markets and competitors’ activities to identifyopportunities and key issues-Managing & working closely external marketing partners such as advertising agencies, digitalmarketing firms and production companies. Show less

Egypt

-Implementing the yearly calendar events/marketing activities conducted across all the clubs.-Monitor production and implementation for all activations/events to ensure products meet customer expectations based on company objectives-Responsible for delivering the required branding materials and to make sure that it’s reflecting our quality standards-Conduct weekly visits to the different clubs, sales offices & membership offices to ensure correct presence of the various branding… Show more -Implementing the yearly calendar events/marketing activities conducted across all the clubs.-Monitor production and implementation for all activations/events to ensure products meet customer expectations based on company objectives-Responsible for delivering the required branding materials and to make sure that it’s reflecting our quality standards-Conduct weekly visits to the different clubs, sales offices & membership offices to ensure correct presence of the various branding material.-Develop and maintain inspection report for outdoor campaigns and Mall activations.-Report problems or concerns to the concerns parties immediately to put forward corrective suggestions-Perform any additional tasks that might be necessary for easier work flow, within the main frame of the job’s specialty. Show less

Egypt

-Manage efficiently the portfolio of customers designated, Acquire new wealth customers and Upgrade existing customers along with cross-selling all exclusive products to the customer to achieve his/her set target and meet the annual approved plan.-Review reports provided from Quality Assurance Department & Call Centre which indicates the level of service & rate of complaints, then ensure that any customer complaint is solved, as well as striving for achieving the best in class service… Show more -Manage efficiently the portfolio of customers designated, Acquire new wealth customers and Upgrade existing customers along with cross-selling all exclusive products to the customer to achieve his/her set target and meet the annual approved plan.-Review reports provided from Quality Assurance Department & Call Centre which indicates the level of service & rate of complaints, then ensure that any customer complaint is solved, as well as striving for achieving the best in class service through professional customer handling.-Track wealth customers’ inflows and outflows on a daily basis and contact customers to seek information behind unexpected behaviors.-Insuring that a consistently high level of customer service is maintained by effectively dealing with HSBC Wealth Customer’s queries and complaints.-Ensure that the work area is maintained in good condition and that product literature is available and prominently displayed.-Respond positively and diligently to colleagues and coordinate and communicate effectively with branch staff and support units to ensure that customers’ requests are processed timely and efficiently.-Ensure that the required awareness about the proposition is provided to branch heads and all front liners in order to create quality referrals.-Attend meetings with segment management to address wealth customers needed service and products-Prepare a daily report including all sales and banking services activities to share it with the head of wealth.-Seek and continuously develop knowledge and information about competitor activity, pricing and tactics and communicate this within division. Show less

Egypt

-Establishes business connections, attracts potential clients and sees for maximization off the branch retail market share, provide prompt customer service (accounts opening, time deposits servicing). -Refer products based on customer potential when possible and maintain good relation with customers while working on increasing the customers' base through getting referrals from the walk in customers.• Migration of customers to alternative channels and managing the customer traffic in the… Show more -Establishes business connections, attracts potential clients and sees for maximization off the branch retail market share, provide prompt customer service (accounts opening, time deposits servicing). -Refer products based on customer potential when possible and maintain good relation with customers while working on increasing the customers' base through getting referrals from the walk in customers.• Migration of customers to alternative channels and managing the customer traffic in the lobby to reduce customer load on the Tellers area.-Prepare data for business volume report, report on basic business line products and transactions in management‘s request.-Ensure that all marketing materials are well presented and promotion materials are removed once promotion is over upon receiving notification from marketing department to assure customers are getting updated info to maintain the branch ambiance Show less

Egypt

• Proven ability in customer relationship management• Ability to analyze financial priorities and influence customers to take appropriate action to meet their needs• understanding of Credit Policies and Lending Guidelines.• An broad knowledge of financial planning and defining customer needs• A full understanding of referral processes• An understanding of the Premier, Advance and Personal Banking Propositions

Egypt

-Provide reports and analysis in setting the annual plan to achieve targeted revenue and market shareincrease-Prepare customized offers and tailored propositions as well as participating in different exhibitions toincrease penetration with existing market.-Implement all new activities, offers and propositions within the planned timeline to ensure achievingproduct KPIs-Asses the newly established products through monitoring the performance in order to ensureachieving… Show more -Provide reports and analysis in setting the annual plan to achieve targeted revenue and market shareincrease-Prepare customized offers and tailored propositions as well as participating in different exhibitions toincrease penetration with existing market.-Implement all new activities, offers and propositions within the planned timeline to ensure achievingproduct KPIs-Asses the newly established products through monitoring the performance in order to ensureachieving targeted product revenue and to take any corrective actions if needed to enhanceperformance-Responsible for all sales activities in the assigned region-Managed the presentation of the different products in the store in a way that attracts customers andmaximize sales Show less

Master Of Business Administration - Mba, International Marketing, B+

Mba, International Marketing, B+

International Marketing Diploma, Marketing, B+

Bachelor Of Commerce (B.Com.), Accounting