Peter Bates Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Responsible for championing Connected Interactive's unique behavioral digital audience solutions with advertising holding co's, their trade desks and direct brands within Canada.Intensely focused on working with Canadian brands to streamline the process of blending multiple datasets (including purchase and affinity) to maximize campaign results cross-platform.

Toronto, Ontario, Canada

Market Your Health is a social wellness organization focussed on creating a reliable and supportive environment for corporate professionals to foster healthy habits and connections. Our community is dedicated to prioritizing authenticity, integrity, and empathy, and we welcome people from all backgrounds and abilities to to join one of our Meetups (Monthly Toronto & Montreal, Ongoing Gaming), MYH Athletics, and our Mentorship program, Pathway.Join the MYH community at MarketYourHealth.comVisit us on Instagram for content updates: MarketYourHealth"

As Senior Director – Client Partnerships, I was responsible for sourcing, managing and growing North American demand (CA: 65%, USA: 35%) for Nova’s digital advertising technology (adtech) with agencies, trade desks and direct brands. Nova adtech allows advertisers to seamlessly repurpose and programmatically deliver their most powerful social creative through any DSP and against any SSP supply (300x250 and/ or 300x600 display inventory).Nova sourced my services to quickly scale product demand under short-term contract (8 months), which came to successful completion. Please refer to the recommendations from Kunal Gupta and Gavin Merwood to understand the level of service I provided to both my clients and Nova. Over 8 months, I increased my number of paying clients by 70% (secured 6 new agencies and Shopify direct) and provided end-to-end services to tier-one advertisers (including Canada Goose, KIA, LEGO and Telus), resulting in return business.

Toronto, Ontario, Canada

As Director of Business Development, I was responsible for managing supply negotiation, launch and retention. I also aided Cue’s expansion into news, entertainment and sports business units including revenue forecasts for pitches among many other things.Other Responsibilities:- Evaluated adtech (fraud prevention, creative automation, ad platforms to support emerging technology etc.).- Determined annual/ quarterly revenue targets (publisher specific).- Performed year-over-year publisher growth analysis (included internal/ external executive quarterly business reviews).- Held weekly state of union for sales team (included publisher revenue pacing, inventory analysis, urgent publisher needs etc.).- Constructed deal ID's (Programmatic Guaranteed, Preferred Deal, Private Auction etc.) with site served partners.- Acted as quarterback for publisher onboarding process (integration, sales training, press release, development of client hit-lists, roadshow planning etc.).Exclusive partners I've managed: CNN, CNN Money, Bleacher Report, Business Insider, Tech Insider, Us Weekly, The Chive, CBSI Games, Vox, Curbed, Eater, Recode, Racked, College Humor, SB Nation, Funny or Die, Rolling Stone, Bustle, Romper, Thought Catalog, UFC, Mashable, The Verge, Polygon, Dorkly, Brobible, Uproxx, ChefsFeed, Inverse, Today, Nbcnews, Msnbc, NFL, NBA, Sporting News, LaPresse, Activision Blizzard Media, The Dodo, Seeker, NowThis, Thrillist, CHCH, Your Tango.

Toronto, Canada Area

(Media/Operations)I oversaw the following for Canada:- Programmatic supplier strategy.- Business development initiatives (formed always-on contracts with broadcast and French Canadian suppliers).- Media buying (to ensure campaign KPI's were met).- Publisher on-boarding process.- Account Management for tier-one suppliers (broadcast and French Canadian partners).- Technical troubleshooting for publishers (pre-outreach to engineering team for deeper analysis). - Integration of agency/ trade-desk supplier deals (streamlined requirements and work-back schedule for agency/ trade-desk C-suite).Please refer to the recommendations from John Rogers and Ryan Ladisa to understand the level of service I provided to Videology Group.

Toronto

(Media/Operations)I was responsible for managing marketplace and commercial publisher relations for Canada. This included resolution of any publisher technical issues, the sourcing of suppliers to increase reach and performance, the management of supply billing and discrepancies and assisting sales with any questions around video strategy and appropriate client approach.

Toronto

(Media/Operations and Sales)As first Canadian employee, I was responsible for sourcing, managing and growing YuMe's indirect and programmatic sales for Canada and the Midwest US region (US designation was received as a result of my sales success in Canada). During my time, I successfully grew annual revenue for Canada from $600K to $2M (233% increase).Apart from selling, I was also tasked with sourcing supply to support buys that lived outside YuMe's general digital video offering.Please refer to the recommendation from Ian Foley to understand the level of service I provided to YuMe Video Ad Network and Platform.

(Media/Operations)I located and integrated new high-impact publishers into the Adconion Media Group network. I also developed and monitored media buys, trafficked and delivered RTB video campaigns and created new branding strategies for the Canadian region.

317 Adelaide Street West, Toronto

(Media/Operations)I performed media buys (display and video), carried out supply billing, troubleshot discrepancies, monitored Canadian defaults, compiled site lists and RFP sales decks.

Postgraduate Certificate - Honours Status, Marketing Management

B.A., Psychology, Anthropology

High School Diploma, Humanities

Igcse, Liberal Arts And Sciences, General Studies And Humanities