Operated as part of the Commercial Excellence Across The Board team driving results through Market auditing. Using my market and trade insights to advise different cross functional strategies to improve the levels of Right Execution Daily, building the capabilities of the Field sales team to win in the market place.

Key skillsDriving area sales performance to achieve volume and market sharegrowth through KBI Objectives.Executed and implemented all channel strategies and plans through the area sales team.Identified & secured new business opportunities within the territory.Developed and used sound commercial and financial understanding to generate business proposals and solutionsManaged departmental headcount and budgets, timely submission ofadministrative documentation eg time sheets, expenses, etc. including the involvement in the recruitment process.Utilized market & financial data to support the team in negotiations.Ensured the team development via IDP process and ensure Successionmanagement pipeline is filled.Build capability of sales team through excellent communication, coaching,objective setting and performance managementPlaned own development via IDP processCreated a motivated committed sales team through engaging andsupporting individual team membersGained customer commitment to our programs and initiatives to deliver account profitabilityUtilized appropriate leadership style to drive KBIs and market excellence.Built internal relationships with all key stakeholders.Built strong links and communications with marketing, category manager & Key Account Teams.Built and maintained strong relationships with all key customers.Established best practice for channel and customers.Ensured compliance with company CSR and commercial policies.Compliant with EU competition law.

Over 11 years FMCG experience across Licence, AFH, retail, wholesale and large multiples. Identifing and developing new business driving profitable sales.Category Management utilizing market share information and sales reviews to grow share points and drive sales. Responsible for a team of two market developers with route specific objectives.Management of marketing budget within my specific area through investment. Objection handling, negotiation and problem solving.Activation and maintenance of best display and promotion activity, planogram resets and chilled equipment management. Cross functional communication and understanding through networking, incorporating capability development. Commercial awareness providing accurate and timely feedback. I.T. experience with programs such as Word, Excel, PowerPoint, SAP and email. Reported analysis and feedback in presentation format.Time management during MIT projects.Presenting key wins to the wider sales team.

Account management across three national sales channels.Provide invoices, credit notes and debt collection in line with credit terms.Implementation of Cash Race project.Worked cross functionally with various departments.Credit management in conjunction with credit control team to ensure timely payments and effective resolution of queries.

Responsible for the day to day running of a large retail store, 22 staff and key holder duties. HR duties; inductions, training, rota building and management of resources.Cash handling duties; safe checks, till management, cash lodgements, till operations.Stock management; stock taking and replenishment, purchasing, store transfers, delivery logistics, forklift driving, warehouse management and promotional activity.