Peter Beard Email and Phone Number
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Passionate and results-driven marketing leader with over 15 years of experience in Loyalty Marketing and Membership Strategy. Proven track record of developing and implementing innovative loyalty programs that drive customer engagement, retention, and revenue growth. Skilled in leveraging data analytics to gain insights into customer behavior and preferences, enabling the creation of targeted and personalized campaigns. A strategic thinker with a keen understanding of market trends, adept at collaborating cross-functionally to align loyalty initiatives with overall business objectives. ____Skills: marketing strategy, brand strategy, digital marketing, digital communications, omnichannel marketing, brand insights, corporate communications, wireless internet, 5G, broadband, connectivity, sales, channel planning, brand marketing, COVID-19 communications, crisis communication, segmentation, data analysis, writing, qualitative research, quantitative research, leadership, executive communication, video, SEO, SEM, digital marketing, direct mail, persuasion, retention marketing, experiential marketing, telecommunications, Internet, IoT, MIMO, WiFi.
The Metropolitan Museum Of Art
View- Website:
- metmuseum.org
- Employees:
- 2778
- Company phone:
- 212-286-2860
- Company email:
- careers@condenast.com
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Senior Manager Of Direct MarketingThe Metropolitan Museum Of ArtNew York, Ny, Us
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Director, Membership MarketingCondé Nast Jun 2024 - PresentNew York, Ny, Us -
Senior Manager Of Direct MarketingThe Metropolitan Museum Of Art Feb 2022 - Jun 2024New York, Ny, Us
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Manager Of Membership MarketingThe Metropolitan Museum Of Art Nov 2019 - Feb 2022New York, Ny, Us
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Associate Membership Officer For Retention MarketingThe Metropolitan Museum Of Art Jun 2013 - Nov 2019New York, Ny, Us
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LecturerColumbia University In The City Of New York Aug 2018 - Jan 2019New York, Ny, Us• Taught master’s course in persuasion — building the curriculum, projects, and exercises for 15 class sessions• Instructed industry professionals in communication skills such as persuasive strategies, drafting effective messaging, ethics, and audience-centered marketing • Facilitated discussion and classroom dialogue, translating the Ivy-league material for students to enable them to connect the dots -
Brand StrategistBarrierfree Jun 2010 - Nov 2018New York, Ny, Us• Established complete branding of the company from mission statement to unique value proposition to target audience definition• Raised brand awareness through strategic communication, paid social, and identifying sponsorship opportunities• Ran redesign of digital presence optimizing user flow and creative that resulted in a magnification of subscribers by 55% and reduced customer service costs• Managed the RFP submission process to provide Internet services within the Hudson Yards Business Improvement District. Through a strategic submission that leveraged audience needs, Barrier was selected as a finalist for the multi-year project. -
Course Associate And Assistant LecturerColumbia University In The City Of New York Aug 2017 - Dec 2017New York, Ny, UsTaught communication skills such as persuasive strategies, drafting effective messaging, ethics, and audience-centered marketing to industry professionals working towards a graduate degree
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Marketing ConsultantUnder Armour Jan 2016 - May 2016Baltimore, Maryland, Us• Developed a full marketing strategy to increase sales of youth apparel• Conducted qualitative and quantitative analysis to uncover and address the barriers and drivers of the audience -
Associate Manager, MembershipGuggenheim Sep 2007 - Jun 2013New York, Ny, UsCreated marketing strategies that leveraged the unique power of modern and contemporary art to inspire brand loyalty. Led marketing for the Guggenheim’s Membership program, and increased brand engagement by 25% in a 2-year period.• Instituted and implemented a multi-channel marketing strategy that helped lift retention by 20%• Rebranded event series Art After Dark, giving it more visibility through adoit marketing that down-aged the audience, increased revenue by 25%, and attracted over 2,000 attendees each month • Discovered new insights through savvy research enabling more inspiration marketing that improved the member experience with the brand and grew engagement • Ran customer service for members – finding and fixing issues, improving response times, and proactively executing solutions• Identified prospects, deepened their relationship with the museum, and produced an outreach plan that led to higher levels of gift-giving -
Research And Design ManagerTommy Hilfiger Mar 2006 - Nov 2006Amsterdam, North Holland, NlSupported the denim production process of multiple lines: from sourcing and development to final production and shipping of garments. Conducted global trend analysis of denim markets worldwide.• Investigated trends that impacted fashion design in the denim division• Communicated with suppliers and factories to ensure on time, on budget, and correct deliveries• Project managed production from initial design concept to manufacturing to pricing
Peter Beard Skills
Peter Beard Education Details
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Columbia UniversityStrategic Communication -
Fashion Institute Of TechnologyVisual Art Management
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Fashion Institute Of TechnologyAccessories Design
Frequently Asked Questions about Peter Beard
What company does Peter Beard work for?
Peter Beard works for The Metropolitan Museum Of Art
What is Peter Beard's role at the current company?
Peter Beard's current role is Senior Manager of Direct Marketing.
What is Peter Beard's email address?
Peter Beard's email address is pb****@****eim.org
What is Peter Beard's direct phone number?
Peter Beard's direct phone number is +121257*****
What schools did Peter Beard attend?
Peter Beard attended Columbia University, Fashion Institute Of Technology, Fashion Institute Of Technology.
What skills is Peter Beard known for?
Peter Beard has skills like Strategic Communications, Social Media, Fundraising, Event Management, Marketing Strategy, Marketing, Editing, Strategic Planning, Research, Direct Marketing, Public Relations, Strategic Brand Positioning.
Who are Peter Beard's colleagues?
Peter Beard's colleagues are James Castiglione, Manon Gaudet, Solomon Azaraev, Angela Solarte, Maura Falfan, Travis Smith, Annick Desroches.
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