Positively impacting the lives of patients and clinicians gives purpose to my work, and this purpose fuels my passion for healthcare. A common thread through my medical device marketing and strategy roles is the pairing of deep customer insights with new technologies that can improve the quality and cost of care.I believe excellent marketing is a mix of strategy and storytelling, and the best leaders do so in a way that builds a common vision, founded in data, that propels a united business team toward market success. Strengths and experiences that buoy my ability to deliver this include:Strategy:• Marketing & Strategic Planning• Segmentation, Targeting, Positioning• Customer & Market Insights• P&L Management• Market & Opportunity Assessment• Financial Modeling• Competitive Assessment & Response Storytelling:• Value Proposition Development• Brand Strategy & Positioning• External & Internal Communications• New Product Launch & Post-Launch• Sales Training & Partnership• Executive Presentations• Investment PitchesLastly, I take my responsibility as a people leader, not just business manager, seriously and value the development and coaching opportunities provided to me. Authentic leadership is my North Star and winning as a team refills my cup to continue pushing the boundaries on delivering new ways to create value in healthcare. I am supported at home by an amazing wife and three wonderfully energetic kids. When I’m not working you might find me trying out a new restaurant, searching for a golf ball, trying to enjoy coffee before it cools, or singing along with one of my favorite bands live or in the car. Feel free to reach out to me at pjberens@gmail.com...unless it's about financial planning ;)