• As one of four staff prior to launch, set short/long-term goals and directed all marketing and communications functions related to customer enrollment, awareness, and program participation• Developed strategies and campaigns and served as agency’s chief writer, editor, and storyteller• Managed all online and offline advertising, public relations, social media, and related asset creation• Through 2022 maintained 95% enrollment rate and increased program participation by 300%•… Show more • As one of four staff prior to launch, set short/long-term goals and directed all marketing and communications functions related to customer enrollment, awareness, and program participation• Developed strategies and campaigns and served as agency’s chief writer, editor, and storyteller• Managed all online and offline advertising, public relations, social media, and related asset creation• Through 2022 maintained 95% enrollment rate and increased program participation by 300%• Deployed strategies to garner community, industry, and political support for energy policy initiatives• Developed, managed, and mentored a dynamic bilingual Communications & Outreach team of six • Authored messaging architecture, talking points, and specific messaging for distinct audiences• Identified opportunities to enhance agency's standing among trade organizations, community organizations, environmental advocacy groups, social justice organizations, and local governments• Supported sales, account services, and power supply teams as part of expanding service area from three to five Central Coast counties, becoming the largest community choice energy agency in California• Led agency rebrand and website redesign, refining brand position, message, and value proposition to better align with expanded service area and updated power procurement strategy Show less

• Fulfilled all copywriting needs to best fit a variety of new and emerging brands in organic food and beverage segments• Performed timely deep dives into client company values and culture, business performance and objectives, competitive landscape, and market opportunities to inform brand strategy• Provided strategic direction, designed product sampling and promotional brand experiences for clients seeking to execute field marketing programs and raise brand awareness at retail… Show more • Fulfilled all copywriting needs to best fit a variety of new and emerging brands in organic food and beverage segments• Performed timely deep dives into client company values and culture, business performance and objectives, competitive landscape, and market opportunities to inform brand strategy• Provided strategic direction, designed product sampling and promotional brand experiences for clients seeking to execute field marketing programs and raise brand awareness at retail settings, events and trade shows• Created foundational marketing and communications assets for new and established brands as well as clients going through rebrand process• Successfully managed overlapping long-term projects to completion while delivering on time-sensitive day-to-day needs from internal team and clients Show less

• Established marketing strategy and tactics to support a diverse portfolio of brands by strengthening connections with loyalists while raising awareness among newcomers• Successfully spearheaded entry into new category/sport by leveraging consumer insights, collaborating across departments, testing, building athlete roster, and negotiating strategic partnerships• Pioneered a first for Clif Bar by engineering onsite video production at events, significantly increasing ROI through… Show more • Established marketing strategy and tactics to support a diverse portfolio of brands by strengthening connections with loyalists while raising awareness among newcomers• Successfully spearheaded entry into new category/sport by leveraging consumer insights, collaborating across departments, testing, building athlete roster, and negotiating strategic partnerships• Pioneered a first for Clif Bar by engineering onsite video production at events, significantly increasing ROI through content generation and improved event asset management• Leveraged athlete roster and brokered cost-effective UCI World Cup sponsorship to support new international marketing and sales opportunities and drive content creation• Utilized online and offline spaces to successfully integrate products, proprietary programs, and athletes to uphold marketing goals and objectives through creative and impactful activation• Reinvented Clif Bar’s presence annually at world-renowned events, resulting in new and unique consumer experiences and upholding category leadership and authenticity in a crowded marketplace• Conceptualized consumer-facing messages and tag lines designed to support multiple brands and programs, adding consistency and efficiency to brand message• Successfully negotiated international and domestic contracts, proactively managed a fluid budget and resources, and remained flexible on path to exceeding expectations• Distinguished myself as a recognizable face of the company through articulate speaking, commitment to opportunistic marketing, and a clear understanding of PR and broadcast opportunities• Recruited, trained, and managed a team of 100+ brand ambassadors Show less

• Aligned pitch opportunities with brand and program messages, company philosophy and product launches• Assisted with copy writing, briefs and press releases• Coordinated with outside agency partners• Promoted to Field Marketing Manager

• Assisted in development of marketing strategy and communications plan• Designed and distributed a marketing collateral portfolio and public relations tool kit• Managed relationships with media partners and education-guide partners• Assisted with student supervision during outdoor activities

• Authored features, blog posts and news shorts for client websites and partner publications• Created compelling storylines to highlight client’s brands, businesses and products• Wrote press releases and fielded media inquiries• Distributed press releases and pitched storylines to native and non-endemic media• Assisted clients with strategy and development of marketing/communications plans