Peter Berridge Email & Phone Number

Pacific Grove, CA, US

Monterey, California, United States

• As one of four staff prior to launch, set short/long-term goals and directed all marketing and communications functions related to customer enrollment, awareness, and program participation
• Developed strategies and campaigns and served as agency’s chief writer, editor, and storyteller
• Managed all online and offline advertising, public relations, social media, and related asset creation
• Through 2022 maintained 95% enrollment rate and increased program participation by 300%
• … Show more
• Deployed strategies to garner community, industry, and political support for energy policy initiatives

Healdsburg, CA

• Fulfilled all copywriting needs to best fit a variety of new and emerging brands in organic food and beverage segments
• Performed timely deep dives into client company values and culture, business performance and objectives, competitive landscape, and market opportunities to inform brand strategy
• Provided strategic direction, designed product sampling and promotional brand experiences for clients seeking to execute field marketing programs and raise brand awareness at retail… Show more
• Provided strategic direction, designed product sampling and promotional brand experiences for clients seeking to execute field marketing programs and raise brand awareness at retail settings, events and trade shows
• Created foundational marketing and communications assets for new and established brands as well as clients going through rebrand process
• Successfully managed overlapping long-term projects to completion while delivering on time-sensitive day-to-day needs from internal team and clients Show less

Emeryville, CA

• Established marketing strategy and tactics to support a diverse portfolio of brands by strengthening connections with loyalists while raising awareness among newcomers
• Successfully spearheaded entry into new category/sport by leveraging consumer insights, collaborating across departments, testing, building athlete roster, and negotiating strategic partnerships
• Pioneered a first for Clif Bar by engineering onsite video production at events, significantly increasing ROI through… Show more
• Pioneered a first for Clif Bar by engineering onsite video production at events, significantly increasing ROI through content generation and improved event asset management
• Leveraged athlete roster and brokered cost-effective UCI World Cup sponsorship to support new international marketing and sales opportunities and drive content creation
• Utilized online and offline spaces to successfully integrate products, proprietary programs, and athletes to uphold marketing goals and objectives through creative and impactful activation

Emeryville, CA

• Aligned pitch opportunities with brand and program messages, company philosophy and product launches
• Assisted with copy writing, briefs and press releases
• Coordinated with outside agency partners
• Promoted to Field Marketing Manager

Squaw Valley, CA

• Assisted in development of marketing strategy and communications plan
• Designed and distributed a marketing collateral portfolio and public relations tool kit
• Managed relationships with media partners and education-guide partners
• Assisted with student supervision during outdoor activities

Sausalito, CA

• Authored features, blog posts and news shorts for client websites and partner publications
• Created compelling storylines to highlight client’s brands, businesses and products
• Wrote press releases and fielded media inquiries
• Distributed press releases and pitched storylines to native and non-endemic media
• Assisted clients with strategy and development of marketing/communications plans