Peter Bollons Email & Phone Number

Letchworth Garden City, Gb

London, England, United Kingdom

Turnaround Strategy & Cost Optimization: Transformed a 7-figure loss into profitability by streamlining operations, reducing overhead, and optimizing stock levels.Scaling & Repositioning: Led the brand's repositioning, including developing a new brand identity and launching a Shopify Plus store within a four-week deadline in Q4 2024.E-commerce & Digital Strategy: Managed end-to-end e-commerce and digital marketing, including CRO, digital ads (Google, Meta, Pinterest), email marketing (Klaviyo), SEO, and affiliate programs.Marketing Efficiency & Revenue Growth: Cut marketing spend by 84% year-over-year while boosting net revenue. Achieved a £500,000 reduction in advertising costs and improved Google Ads ROAS from 159% to 646% in two months.Performance Improvements: Delivered a 21% increase in AOV, 58% higher conversion rates, and an 81% rise in returning customer rate. Turned a 6-figure loss into a 5-figure profit within three months.Cross-Functional Collaboration: Partnered with creative teams to deliver cohesive brand assets across digital channels.

Consulting Focus & Client Engagements: Delivered tailored e-commerce and paid marketing strategies, specializing in creating highly profitable campaigns across Google, Facebook, and Instagram. Ongoing Support for Previous Employer: Continued to support my previous employer, Rubber Road, as an E-commerce Executive and PPC Manager, collaborating with the new Head of E-commerce to drive performance and strategic improvements.Small Business Consulting: Worked with a range of small e-commerce businesses, providing services that included e-commerce audits, conversion rate optimization, profitability forecasting, full site rebuilds, and comprehensive digital marketing management.Cross-Cultural Volunteering & Personal Development: While consulting, I engaged in diverse volunteer experiences, including living with monks in Thailand and Australia, working at a dog day care in New Zealand, assisting in hostels across Panama, Peru, and Ecuador, and living with families in cultural exchanges in Costa Rica, Argentina.

Welwyn Garden City, Hertfordshire

E-commerce Strategy & Growth: Led eCommerce strategy, driving revenue from £286k in 2016 to £3.2m in 2020, with expertise in PPC, SEO, paid media, and email marketing. Expanded into EU and US markets, implementing conversion and retention strategies. By September 2021, website revenue grew 124% YoY, targeting £6m.Digital Marketing & Site Management: Oversaw eCommerce and digital marketing for multiple sites (Shopify & WordPress) like Just Geek, SEGA, and Numskull. Scaled a B2B trade site from £14.5k in 2019 to £721k in 2021 through SEO and email marketing.360-Marketing Strategy: Managed a £600k budget across PPC, SEO, paid social, and affiliate programs, achieving a ROAS of 666%.Key Partnerships: Ran campaigns for Sony PlayStation, Microsoft Xbox, SEGA, Activision, Disney, and Netflix.Team Leadership: Built and led a team of five, managing external agencies and reporting to managing directors.Amazon Growth: Boosted Amazon sales by 100% across eight territories with product optimization and targeted ads, launching the TUBBZ brand.Operational Leadership: Directed budgeting, forecasting, A/B testing, and launched a loyalty program, enhancing customer retention.

London, United Kingdom

Asia

Saffron Walden

Penalty Removal & Traffic Growth: Successfully removed algorithmic and manual penalties from Google, resulting in a 94% increase in organic traffic and a 76% boost in organic revenue within nine months.Affiliate Program & Influencer Outreach: Took over the affiliate program in 2015, driving 20-25% of site revenue. Developed and managed the influencer outreach program, including influencer identification, engagement, and performance tracking.

Letchworth

Hitchin

Hancock, New York

Bournemouth, United Kingdom

Bedford, Bedfordshire

London, United Kingdom

Ba, Leisure Marketing, 2:2

Activities and Societies: Worked full time hours at the university nightclub as production manager

Btec National Diploma, Music Technology

Gcse, Maths, English, Business Studies, Photography, Biology, History