Non Executive Director and Strategic Advisor at Oris Australia

Initially reporting directly to the Vice President of Oris SA, I was appointed to set up and run the Swiss owned subsidiary, Oris Australia Pty Ltd.Oris Australia Pty Ltd is responsible for sales and marketing of Oris Swiss Watches in Australia, New Zealand, and Pacific Islands.Our customers are the top retail Jewellers, Duty Free and Watch Specialists.Oris produce some of the most exciting and innovative watches on the market.High Mech mechanical only precision crafted Swiss timepieces with useful complications and functions.

Australia and New ZealandInitially appointed to re-launch Swiss watch brand ORIS into the Oceania markets, my role included the luxury leather goods brand Underwood and Swiss Kubik winder boxes in addition to growth and maintenance of the Oris brandExpanded client base by 50%Increased turnover by 400%Responsible for all overseas liaisons, and stock orders with suppliersConsistently achieve 4-6 stock turns by managing tight ranges, and monitoring sales trends.Targeted and secured retailers considered image leaders, i.e. Gregory Jewellers, The Hour Glass, J. Farren Price, Salera Jewellmasters & JR Duty Free. Raised brand awareness via retail training and targeted ad campaigns.Achieved Swiss and Local targets for turnover, units and gross profit.

National Sales Manager, Southern Region Sales ManagerInitially appointed as Southern Region Sales manager, I was promoted to National Sales Manager in November 2000. I was also responsible for New Zealand sales. POL market and distribute prestige brands including, Montegrappa, Lamy, Corum, and Mandarina Duck

Appointed to open clients in metropolitan Melbourne, I quickly expanded the business into country Victoria, and into Tasmania, building up a sales team of three representatives and two merchandisers.Increased client base to 600 accounts from almost zero.Increased turnover by 2000% during the two years I was employed.Set up a state office in Western Australia, requiring me to live there for a time to train new staff and secure major clients.Secured major clients such as BP, 7/11, Newspower and Herald Sun.Lead the sales team in a blitz of the Sydney metropolitan area, resulting in a 200% increase in new accounts from a very mature market.

Appointed to direct the national sales and marketing effort for this luxury goods importing and distribution company.Secured new retail channels through Myers, David Jones and Daimaru, resulting in 30% increase in revenue. Oversaw a 250% increase in turnover and forecast company revenue increase of 50%.Rationalized the product mix, removed slow moving stock and introduced more profitable products.Provided specialist sales training to customer retail staffNegotiated and signed exclusive agreements with international suppliers and developed strong relationships with key decision makers.Developed distribution channels in each state where non existent previously

Initially appointed to service all major accounts in the Central business district, promoted to senior representative in September 1990, responsible for 75% of Greater Melbourne, key inner city accounts, the Wimmera and Western DistrictsRecognized as " Salesperson of the Year" in 1993/1994 for percentage increase in turnoverExpanded turnover in 10 key accounts by up to 50%.Managed a client base expansion of 30%Assumed periodic responsibility as Victorian State Manager and management of the State sales team.Developed Sales training course for retail staff. Also produced a product manual for use by the sales team.Trained new staff in specialist selling skills for luxury goods.

Purchased an existing business with two partners, responsible for administration, finances, purchasing, and control of staff and retail sales.Achieved revenue growth of 590%.Realized a 330% increase in business value at resale.Developed long term commercial clients, including Carlton and United Breweries, Ansett and Australia Post.Innovated specialist stock holdings to capitalize on market opportunities, i.e. secured $70,000 revenue from telescope sales during Halley's Comet fly-past in 1986Recognized potential for Mont Blanc pens and introduced stock in 1980, three years before major retailers