Peter Bowman Email & Phone Number

This role, which was of over three years' duration, was, professionally, for me a game changing experience. The position put me at the centre of the fast moving online commercial and research universes and while building on a previous deep involvement in industry research, added much experience in the area of project building, administration, company formation. I worked closely with the Technical Consultant and potential research partners to move through an RFP process, to a final specification and the ultimate success represented by the successful launch of the UKOM APS in partnership with Nielsen.

As research manager represented research and strategy perspectives on UKTV Executive Committee, on which I sat, while managing a team of 3 researchers working across various channel responsibilities and was responsible for UKTV research budget.The strategist role made me responsible for evaluation of the value to UKTV & IDS of current channel brands and contributing research perspectives into strategic thinking and supporting the media sales operation to compete against other mediaMy main remit was the identification of key arguments challenging conventional thinking and practices and which offered thought leadership and created sales arguments for segmented lifestyle channels using research data to cut through standard commodity style channel argumentsPlayed a key role in writing, editing, and collating a series of substantial UKTV publications on the ‘new medium of television’

MPG was a pretty seamless transition from WCRS as the group poooled its media resources under the then Mediapolis brand.Perhaps the highlights were (apart from the development of some cracking colleagues) playing a founding role in development of ongoing VIPER research into lifestyles of AB adults which generated insight and new business for group, and was a project created in the context of cross-media owner partnership and, secondly,contribution as an integral member of MPG media strategy unit Catalyst and the development of the ground-breaking ‘4Cs’ thought process

Appointed as media research manager, but board directorship of WCRS raised profile of media research/strategy within this foremost creative agency and in wide industry beyond. A main involvement was with the agency's then unstoppable new business operation.