Strategy | Advertising | Content | Digital | Design | AI

Freelance - Led ASDA pitch team

Led the team that created Fearless Girl.

Led TBWA\​ team of 80 across advertising, digital and social. Overall responsibility for all Omnicom agency teams serving Nissan in the Americas (USA, Mexico, Canada, Brazil) including brand strategy, advertising, media, digital, social, experiential, analytics and design. Nissan US now delivering record share, volume, profitability and communications effectiveness.Nissan #WithDad 2015 Super bowl campaign was nominated for an Emmy and voted #1 on youtube adblitz. 59% more votes than the second place commercial. Over 600 Million social impressions

Successfully led Pedigree global brand strategy development and implementation leading to share and profitability growth after years of decline.

Grew group revenue by 40% in 3 years with a 60%+ pitch success rate.Agency went from #10 creatively in NZ to one of the best agencies in Asia Pac. including 2 Cannes Grand Prix and 6 Cannes Gold Lions.

Successfully launched PS2 'Fun, Anyone?' campaign including Cannes Grand Prix winning 'Mountain' and Cannes Gold winning 'Life on the PlayStation'.1991-2001 Various account handling positions:Ogilvy, Leagas Delaney, BBH, Simons Palmer, DMB&B.Key client experience:State Street Global Advisors, Chick-fil-A, Powerade, Twitter, Southwest Airlines, Nissan, Pedigree, Activision, adidas, Sony PlayStation, Nike, ASB bank, Barclays bank, Polaroid, FHM, P&G, Goodyear, Pilsner Urquell, Budweiser.