Peter Brethauer Email & Phone Number

Rosemont, Illinois, United States

United States

Territorial sales responsibilities include actively pursuing surgeon targets for sales growth in all orthopaedic product categories. Provide clinical application coverage and support for all types of orthopaedic procedures with existing and new surgeon customers. Actively promote clinical educational programs on updates and improvements with the Zimmer Biomet product portfolio.

United States

Responsible for Resident and Fellowship GME support programs. Programs included Orthopaedic Resident clinically specific training activities for each PGY. Fellowship program procedure based clinical educational training events. Organized and executed Surgeon product specific clinical cadaveric training education programs to support sales. Conducted and implemented Strategic Account Planning and Sales Skills Training events with the ZBOne territory Sales Teams. Planned and facilitated 33 different cadaveric training programs which trained 116 Orthopaedic Surgeons in 2019. Executed sales training programs for 60% of the ZBOne sales associates in 2019.

Orlando, Florida Area

Direct sales team personnel to execute structured sales plans to outperform sales targets. Manage instrument and implant product inventory structure to provide sales growth and market stability. Negotiate and support GPO and Hospital pricing bids and purchasing contracts. Lead sales training and product education programs. Facilitate team delivery of minimum annual revenue of $5M in trauma and foot and ankle product sales. Achieved status of #2 ranking nationally in 2013 FY trauma product sales revenues for Biomet Orthopaedics.

Boynton Beach, Florida

Develop, execute, and support strategic sales plans and activities with 5 team leaders to achieve business plan sales target requirements. Conduct sales review meetings to maintain strategic focus. Provide intermediary support between operations and sales teams to manage product and instrument inventories. Organize and execute sales training and product education program activities.

Provided efficient and effective corporate leadership to drive growth on $230M in total sales with the Southeast Region Sales Distributors field personnel, resulting in a revenue increase.Developed and implemented strategic field marketing campaigns which significantly increased sales.

Assisted in the launch of the new Computer Assisted Surgery products with the DePuy iOrthopaedics startup division in the Alabama, Florida, Georgia, Mississippi, and Tennessee sales territories. Facilitated and conducted effective clinical training and orientation programs for Surgeons and field sales personnel. Collaborated with CEO’s, CFO’s, OR Management, Materials Management, Case Management, and Purchasing Agents to facilitate capital equipment purchasing activities. Promoted company products and systems and established and maintained professional and productive relationships with clients, healthcare facilities/companies, and businesses.

Promoted and sold Pulse Dye, Alexandrite Nd-YAG, and Diode-based laser systems to Dermatologists, Plastic Surgeons, and other qualified Physicians for the treatment of multiple skin related conditions. Applied a working knowledge of Professional, Consultative, and Strategic Selling skills to maintain existing business, develop or grow business in existing accounts, and conduct new account development.

Responsible for the sale and market development of the Vibrant Soundbridge Middle Ear implant device. Applied a working knowledge of Professional, Consultative, and Strategic Selling skills to maintain existing business, develop or grow business in existing accounts, and conduct new account development. Established and maintained professional and productive relationships with patients and professionals.

Promoted and sold interventional and diagnostic cardiology products to Cardiologists and Interventional Catherization Laboratories. Managed, maintained, and expanded existing customer accounts and established new client accounts. Created and pitched strategic sales presentations and overcame objections and rebuttals to close sales. Established and maintained relationships with clients/businesses.

Responsible for sales of CO2 and Nd:Yag wavelength medical laser systems and accessories. Territory geography included the state of Florida and southern Georgia. Clinical users included Plastic Surgeons, ENT specialties, General Surgeons, and Urologist

Responsible for the sales of surgical stapling, laparoscopic instrumentation, and suture products to surgeons and hospital accounts. Provided technical clinical training to Surgeons, Nurses, and Scrub Technicians on the surgical applications of the specific products.

Responsible for the sales of managed care group health insurance products to companies with a minimum of ten and up to one thousand employees. Products included multiple funding structures.