Peter Browne Email & Phone Number

United States

creative directorIndependent creative consultant handling all aspects of a project from brand analysis, concept development, developing merchandising stories, private label branding, layout design, talent selection, photo art direction and print/page production. Expertise in identity packages, developing brand standard guides, catalogs, direct mail, free standing inserts, in store signage, and other promotional vehicles. Delivering strategic thinking, consistency, and strong creative results across multiple channels for each client, while still maintaining schedule efficiencies, and staying under budget.Clients: Aramark/Wearguard, Bra Smyth, Chadwick’s, Discovery Channel, Fortunoff, Sears, Kmart, QVC. event specialistDesign, coordinate, and facilitate one of kind, customized events. Overseeing events from conception through execution. Work with a variety of clients from private parties to larger charity/non-profit events. Create overall theme, custom invitations, visual installations, collateral pieces, promotional pieces, as well as schedule, budget, and vendor management.

New Albany, Ohio, United States

Established global brand essence and expression guidelines that articulated the look and feel for QVC across all customer facing and internal touch points, including print, tv, video, motion graphics, web, mobile, email, social media and employee engagement. Worked with global marketing leaders from around the world to roll out and implement these principals, ideas and creative guides. Continually collaborated with partners from senior leadership, e-commerce, merchandising, planning and programming teams to create engaging and targeted marketing campaigns that drive brand relevance, impulse purchases, customer engagement and retention. Worked closely with creative services team and designers from all platforms to develop design ideas and assets, making sure they were on brand, while actively managing budgets and schedules. Managed a team of 8+ multi platform designers, market researchers and traffic coordinators.

Supervised a creative staff of writers, producers, art directors, web designers and coordinators of varying levels, while overseeing the direction for design and marketing of the Hard Good Division of QVC encompassing print, video, motion graphics, web, mobile, social media, scenic and visual display. Partnered with sales and marketing leaders to build a variety of proprietary brands, created daily storytelling opportunities, defined event promotions, worked with national brands to understand their needs and objectives to deliver creative assets that were on brand for QVC and the vendor, and created targeted marketing initiatives and campaigns across a myriad of touch points, continually pushing QVC’s unique point of view and driving an interconnected customer experience.

Directed and managed brand strategies, brand identities, and creative projects for multiple clients from large business-to-business catalogers, fashion retailers, and big box retailers. Led a team of more than ten people from creative conception through photography and prepress production of brand standard guides, brochures, catalogs, direct mail, web development, free standing inserts, logo designs, point of purchase displays, signage and private label merchandise branding. Streamlined schedules, developed process improvements, and achieved on-budget results, while always maintaining strong client relationships. Established quality standards and maintained written objectives for team members.Clients: Adidas, Alpha Shirt Company, Broder Brothers, Chadwick’s, Champion, Columbia Sportswear, Harrods of London, Kohl’s, Nike, Marks and Spencer, Office Depot, SpiegelAwards: 2004 DMA Catalog Conference Gold Award for Office Depot Catalog2002 AGA Invest in the Future President’s Award Recipient and nominated six consecutive years

Responsible for developing and supervising creative for approximately 10+ brands. Worked with brand managers, leagues and marketing department to create unique and individual brand images, through the use of various vehicles including logo development, catalogs, ad campaigns, online and other special promotional offers. Handled multiple projects from concept through prepress, including all photography supervision (both fashion and stills) and brand presentations, while still overseeing creative for other brands. Instrumental in developing processes, procedures and standards between areas. Also scheduling projects, daily work flow and setting priorities for creative team.Clients: Major League Baseball, the NHL, the NBA, Nascar, From the Sidelines/ the NFL catalog, the American Voyager’s Catalog, S.K.U.S.A.(Sports Kids U.S.A.), Hand-in-Hand and 1-800 ProTeam and more.Awards: 1999 DMA Catalog Conference Silver Award for S.K.U.S.A.

Responsible for taking projects from concept through prepress, including all photography supervision (both fashion and still life) client presentations and trafficking a job internally. Clients: Anheuser-Busch, Barnes & Noble, The Body Shop, Footaction USA, Fortunoff and Kay•Bee Toys/Toy WorksAwards: 1994 AGA Invest in the Future President’s Award Recipient and nominated four consecutive years

Bfa, Graphic Design

Graduated Cum Laude

Web Marketing And Design Certificate