Peter Burns Email & Phone Number

Angmering, Gb

Kuala Lumpur, Malaysia

Asia Motorsport Development facilitates and develop B2B network opportunities within the Asian motorsport industry across a number of sectors including media, commercial, strategic partnerships, driver development, plus also is the publisher of Asia's leading motorsport website PitTalkAsia.com.

Singapore

Introduced into Asia the international expansion of driver education programmes.Developed business growth in Asia region of driver risk evaluation and training services which provide driver and fleet risk evaluation, education and road safety solutions. Developed and grow partnerships with multi national companies to provide regional solutions for corporate objectives and develop new business opportunities.Marketing and communications.

Uk & Singapore

MC & hosting F1 information talks in the Corporate Suites at the Singapore Grand Prix.Coordinated and hosted the Singapore media launch for SingTel’s motor racing simulators.Created the Marketing Communications strategy for an advanced simulator motor racing centre, including advertising, promotions, PR and social media.Website development of www.puretechracing.com including producing and voicing the corporate video.Developed the Experiential programme to maximise the customer experience and to encourage repeat business and network referrals.Developed Staff training programmes to support the customer experience.Developed a strategic PR Plan, including TV, radio, print, internet and social media.Devised a Business Development Plan to generate Corporate Events, including email campaign.Organised and hosted Special Client Corporate Events.Developed sponsorship proposals and management, including sponsors Mobil and Lenovo.Created sponsorship and hospitality proposal for the Matech GT1 Racing team.Created the concept for a major street event for historic F1 cars at Royal Windsor.

Dubai Uae

Developed an integrated strategy to brand the Autodrome as an all encompassing multi purpose entertainment venue. through providing a Motorsport Experience for users and sponsors with the campaign "See it... Experience it"Re-structured the Sales and Marketing department to meet the strategyDeveloped a one-stop-shop for Sponsorship Activation, Sales Promotion, EntertainmentManaged and directed the Advertising and Promotions activityRe-packaged the corporate hospitality delivery for all race events, increasing the regular attendance by 100% to 500 personsCreated a campaign that heightened motorsport awareness and understanding in the region through PR and Promotions and Marketing output

New Zealand & Uk

Commercial management for the Motorsport Industry AssociationProduced an authoritative government backed marketing communications publication to promote the UK's global leadership of the motorsport industryMarketing and Project Management ConsultancyDevised and implemented a business strategy for a motorsport product to develop into an "experience" brand and concentrate on profitability, achieving a business growth of 50%Organised a themed international media event for IWC watches to generate coverage for their Spitfire watch in the luxury lifestyle mediaDeveloped a successful strategy for sponsor acquisition for a motorsport TV series, including title partnership and a customer incentive activation programmeDeveloped a marketing strategy for the motorsport application for a global mobile text messageMarketing consultancy for the Alinghi America's Cup Syndicate

Uk & Global

- Created McLaren's pioneering worldwide F1 Grand Prix corporate hospitality strategy as a key tool for customer retention which at its peak generated an annual turnover of £6m- Developed a marketing communications strategy to encourage sponsor activation, designed to grow sponsorship revenue and encourage customer retention, which included events in the USA featuring the Cirque du Soleil- Initiated and created a customer retention strategy for marketing the range of products and services which McLaren offered to its sponsors- Developed the team brand strategy to reflect the new title sponsor "West" and organised the high profile launch featuring the "Spice Girls", to gain media exposure and enhance sponsorship investment- Devised and implemented a communications strategy to inform and educate sponsors on F1 motorsport, which included presentations at events- Devised and organised a customer incentive entertainment programme which featured the pioneering use of the large luxury yacht "Sea Goddess" as a hospitality base at the Monaco Grand Prix- Created the brand and marketing strategy for McLaren's merchandise range- Coordinated the brand development of TAG Heuer into a luxury product and their sports marketing strategy in motorsport, skiing and sailing- Organised the launch of the high level executive jet company TAG Aviation to key corporate customers in Geneva- Devised and organised a charity celebrity car race at the British Grand Prix

Uk

· Created PR campaign strategies for key account clients such as Nikon Cameras

Dubai, Uae

· Organised the first ever motor race in the Middle East

Ba (Hons), Law

Education record

Education record

Education record

Education record