Peter C. Bushbaker, Mba
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Peter C. Bushbaker, Mba Email & Phone Number

Brand Strategy | Product Innovation | Integrated Marketing | Category Management | P&L Management at Kenda Tires
Location: Columbus, Ohio Metropolitan Area, United States 18 work roles 2 schools
1 work email found @bathandbodyworks.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 86%

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Work email p****@bathandbodyworks.com
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Current company
Role
Brand Strategy | Product Innovation | Integrated Marketing | Category Management | P&L Management
Location
Columbus, Ohio Metropolitan Area, United States
Company size

Who is Peter C. Bushbaker, Mba? Overview

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Quick answer

Peter C. Bushbaker, Mba is listed as Brand Strategy | Product Innovation | Integrated Marketing | Category Management | P&L Management at Kenda Tires, a company with 362 employees, based in Columbus, Ohio Metropolitan Area, United States. AeroLeads shows a work email signal at bathandbodyworks.com and a matched LinkedIn profile for Peter C. Bushbaker, Mba.

Peter C. Bushbaker, Mba previously worked as Director of Marketing - Bicycle Division at Kenda Tires and Senior Manager, Business Strategy Integration at Bath & Body Works at Bath & Body Works. Peter C. Bushbaker, Mba holds Master Of Business Administration - Mba, Marketing & Corporate Strategy from University Of Michigan - Stephen M. Ross School Of Business.

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Email format at Kenda Tires

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*@bathandbodyworks.com
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Profile bio

About Peter C. Bushbaker, Mba

CAREER SUMMARYResults driven, customer focused brand marketer and strategist with a career that spans across business disciplines and industries including supply chain within the automotive industry and 10+ years post MBA in roles of increasing responsibility within the CPG, healthcare and retail industries. History of being a collaborative problem solver, developing and implementing strategies that grow results for brands.CORE COMPETENCIESAgency Collaboration | Brand Marketing | Brand Strategy | Competitive Analysis | Consumer Insights | Creative Briefs | Cross-functional Team Leadership | Data Driven | Decision Making | Direct Reports Development | Integrated Marketing | 360 Marketing Campaigns | Marketing Plans | Media Partnerships | P&L Management | Positioning | Product Innovation | Project Management | Research | Retail | Segmentation | Strategic Thinking | Supply Chain Management | Targeting

Current workplace

Peter C. Bushbaker, Mba's current company

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Kenda Tires
Kenda Tires
Brand Strategy | Product Innovation | Integrated Marketing | Category Management | P&L Management
Columbus, Ohio Metropolitan Area
Website
Employees
362
AeroLeads page
18 roles · 26 years

Peter C. Bushbaker, Mba work experience

A career timeline built from the work history available for this profile.

Role listed

Columbus, Ohio Metropolitan Area

Director Of Marketing - Bicycle Division

Current

Yuan-Lin, TW

2023 - Present ~3 yrs 4 mos

Senior Manager, Business Strategy Integration At Bath & Body Works

Columbus, Ohio, US

Act as internal thought partner and chief of staff to help facilitate strategic planning efforts. This includes supporting development of and providing consultation and program management for strategic and change initiatives across functions, coordinating executive leadership engagement across initiatives and aligning product and cross-channel materials.

2019 - 2022 ~3 yrs

Senior Manager, Merchant Strategy At Bath & Body Works

Columbus, OH, US

Provided strategic support and thought leadership to the merchant leaders of Bath & Body Works brand product categories. Developed the product growth strategy and facilitated innovation brainstorming sessions between cross-functional partners including merchants, research & development, supply chain and customer & market research.

2018 - 2019 ~1 yr

Marketing Manager, Shopper & Category Insights

Abbott Park, Illinois, US

Responsible for leading the national category strategy for the Performance Nutrition, Nutritious Snacks, and Weight Management businesses. Develop and implement shopper and category strategies based on shared brand and retailer goals.

2017 - 2018 ~1 yr

Brand Manager, Ensure

Abbott Park, Illinois, US

Drove the media planning and execution supporting a $800MM+ U.S. portfolio of shakes designed for people seeking supplemental balanced nutrition. Managed agency partnerships and annual media budget of approx. $40MM.

2016 - 2017 ~1 yr

Brand Manager, Glucerna

Abbott Park, Illinois, US

Redefined the brand fundamentals, launched innovation, provided 360 creative oversight and developed the media campaign supporting a $300MM+ U.S. portfolio of nutritional supplements designed for people with Diabetes in the Grocery, Mass, Club, and Drug channels.

2014 - 2016 ~2 yrs

Brand Manager, College Inn

Walnut Creek, CA, US

Ownership of P&L on a $200MM brand with 3 direct reports; primarily a base role that included oversight of brand positioning, long-range planning, digital campaign development, demand forecasting, and packaging innovation on canned and aseptic broth products in Grocery, Wal-Mart, Club, and Foodservice channels; Report directly to VP of Side Meals Team.

2012 - 2014 ~2 yrs

Brand Manager, Consumer Innovation

Walnut Creek, CA, US

Leading with data driven consumer insights, oversaw the commercialization stage gate process from ideation to launch for new product and packaging development on the Center-of-Store Fruit, Snacking and Produce segments.

2011 - 2012 ~1 yr

Senior Associate Brand Manager, Fruit Innovation

Walnut Creek, CA, US

Responsible for ideation, concept development, project management / commercialization of new Fruit based products for Center-of-Store and Produce segments.

2010 - 2011 ~1 yr

Associate Brand Manager, Consumer Innovation

Walnut Creek, CA, US

Managed new item / packaging projects and innovation budget for Del Monte fruits and snacks

2009 - 2010 ~1 yr

Associate Brand Manager, Harvest Selections

Walnut Creek, CA, US

Analyzed consumer, customer, competitive, and brand equity trends to identify volume drivers and implications for the business. Collaborated with cross-functional team to develop base business.

2009 - 2009

Associate Brand Manager Intern, Pet Product Innovations

Walnut Creek, CA, US

2008 - 2008

Manager, Global Sourcing Process & Strategy

London, England, GB

Developed 3 direct reports on international procurement team process benchmarks and oversaw training of over 500+ globally located partners.

2007 - 2008 ~1 yr

Senior Procurement Specialist, Jeep & Truck Platforms

Auburn Hills, MI, US

Facilitated and coordinated sourcing packages to ensure on-time delivery of supplier components that met cost targets for the Jeep and Truck platforms; successful launch of new 2007 Jeep Wrangler model

2006 - 2007 ~1 yr

Production Buyer, Interior Seats

Auburn Hills, MI, US

Analyzed and negotiated a nearly $1B seating program (sourced $700MM annual buy + $250MM tooling)

2004 - 2006 ~2 yrs

Production Buyer, Exterior Trim

Auburn Hills, MI, US

Developed cost models for exterior trim components identifying $20MM+ in international supplier negotiation leverage.

2002 - 2004 ~2 yrs

Procurement & Supply Management Trainee (Jan 2000-Oct 2002)

Auburn Hills, MI, US

Three year rotational program in various supply chain management positions (Material Control, Production Control, Procurement); supervised 50+ unionized employees at production / transport facilities; received Recognition of Excellence for mentoring minority supplier.

2000 - 2002 ~2 yrs
Team & coworkers

Colleagues at Kenda Tires

Other employees you can reach at kendatire.com. View company contacts for 362 employees →

2 education records

Peter C. Bushbaker, Mba education

Master Of Business Administration - Mba, Marketing & Corporate Strategy

University Of Michigan - Stephen M. Ross School Of Business

Bachelor Of Science In Business Administration, Major: Accounting / Minor: Finance

University Of Detroit Mercy
FAQ

Frequently asked questions about Peter C. Bushbaker, Mba

Quick answers generated from the profile data available on this page.

What company does Peter C. Bushbaker, Mba work for?

Peter C. Bushbaker, Mba works for Kenda Tires.

What is Peter C. Bushbaker, Mba's role at Kenda Tires?

Peter C. Bushbaker, Mba is listed as Brand Strategy | Product Innovation | Integrated Marketing | Category Management | P&L Management at Kenda Tires.

What is Peter C. Bushbaker, Mba's email address?

AeroLeads has found 1 work email signal at @bathandbodyworks.com for Peter C. Bushbaker, Mba at Kenda Tires.

Where is Peter C. Bushbaker, Mba based?

Peter C. Bushbaker, Mba is based in Columbus, Ohio Metropolitan Area, United States while working with Kenda Tires.

What companies has Peter C. Bushbaker, Mba worked for?

Peter C. Bushbaker, Mba has worked for Kenda Tires, Bath & Body Works, L Brands, Abbott, and Del Monte Foods, Inc..

Who are Peter C. Bushbaker, Mba's colleagues at Kenda Tires?

Peter C. Bushbaker, Mba's colleagues at Kenda Tires include Brice Huff, Blanton Unger, The Yellow Flash_4Th, David Alari, and 郭春霞.

How can I contact Peter C. Bushbaker, Mba?

You can use AeroLeads to view verified contact signals for Peter C. Bushbaker, Mba at Kenda Tires, including work email, phone, and LinkedIn data when available.

What schools did Peter C. Bushbaker, Mba attend?

Peter C. Bushbaker, Mba holds Master Of Business Administration - Mba, Marketing & Corporate Strategy from University Of Michigan - Stephen M. Ross School Of Business.

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