Peter Callaro Email & Phone Number

Atlanta, Ga, Us

Atlanta To Hollywood

Atlanta, Georgia, United States

- Member of Dunkin’ Business Leadership Team.- Led a 20-member team responsible for creative strategy and execution across all consumer channels.- Initiated buyer analysis which led to optimized media spend, modernized brand positioning, and increases in unaided awareness.- Developed marketing communications strategy and go-to-market plan for Dunkin’ Rewards loyalty platform.- Won the Super Bowl with the highest-scoring :30 ad and breakthrough social campaign, contributing to reversal of 10 year traffic decline.

- Member of the Carnival Executive Leadership Team.- Led a 50-member team responsible for brand and product marketing strategy.- Contributed to a record-breaking restart in 2022 with a fully integrated marketing campaign featuring national & addressable paid media, breakthrough digital & CRM promotions and earned media & partnerships with Ryan Seacrest, Shaquille O’Neal and Guy Fieri.

Greater Atlanta Area

Shaped and shared advanced, data-driven marketing capabilities across Coca-Cola's global business units. Partnered with local marketing teams to strengthen and implement go-to-market plans that drive revenue and value growth.

Built and led Social Center, Coca-Cola USA's internal social agency. This agile team of experts redefined the organization's approach to data driven, real-time marketing through innovative listening, analytics, content creation, community management and social media buying.

Led the marketing communications strategy and creative development for Coca-Cola, Diet Coke, Coke Zero, Sprite, Powerade and Full Throttle. Collaborated with top creative and media partners to shape and amplify creative ideas across owned, earned, shared and paid consumer media.

Birthed a start-up dedicated to fusing advertising, interactive and branded entertainment. Directed all agency operations: business development, strategic and creative development, client management, production and media planning/buying.

My lucky break. Fortunate to have played a small part in one of the greatest brand success stories of all time, ABSOLUT VODKA.Co-created the Cannes award-winning series of interactive experiences that established Absolut Vodka as a leader in the burgeoning digital medium. Each website featured ground breaking branded content curated by prominent artists and digital thought leaders. Absolut Kelly (merge of biology and technology), Absolut Panushka (the 1st online animation festival) and Absolut DJ (an engine for visual music) extended Absolut’s creative credentials into the digital world.Conceived and produced first-of-its-kind interactive brand experience, Absolut Museum - a virtual-reality museum featuring a decade of award-winning print advertising, fashion designs and artwork.