Peter Cascio Email & Phone Number

New York City Metropolitan Area

Offering senior-level skills and experience in full-time and contract positions. Services include: • Creative Team Leadership• Art Direction• Graphic Design• Branding• Corporate Identity• Logos• Concepts/Brainstorming• B2B and B2C Advertising• Brochures• Face Sheets• Fact Sheets• Event Materials – Theme Concepts, Theme Logos/Graphics, Agendas, Stage Design, Signage• International / Domestic Branding • Product Launch Support• Presentation Development – PowerPoint Presentations, Proposal Design• Illustration• Spokes-character Design• Infographics• Storyboarding• Drawing• Animation• Copywriting• Visual Communication

Florham Park, Nj

As part of the design team of this international law firm, I worked with marketing and business development managers to provide firm leadership and attorneys with the creative materials necessary to convey information easily and effectively, and to positively influence prospective clients.Regularly handled multiple projects with short deadlines. These included:• Brochures• Advertisements• PowerPoint presentations• Logos• Infographics• Illustrations• Proposals• Biobooks and Face Sheets• Social media visuals• Event materials• Signage• Motion graphics and animations

White Plains, Ny

• Brought in by the law firm’s CMO to lead a team of designers to implement new marketing and branding strategies to meet the firm’s business needs. Collaborated with marketing managers to deliver standardized and bespoke materials to 750+ attorneys in 35 offices. These materials included:– Brochures– Advertisements– Logos– PowerPoint presentations– Infographics– Illustrations– Proposal graphics– Social media visuals– Event materials– Signage– Motion graphics and animations• As part of the senior creative team, worked with C-level leadership and design firm Greenfield Belser to rebrand the firm at all its touchpoints. With CMO, introduced new branding to attorneys and eased its adoption. • Conceptualized with lead writer annual Partner Meeting concepts and materials including theme logo, invitations, signage, agenda (in printed, digital, and wall-graphic formats), handouts, PowerPoint templates, and leadership/attorney videos.

Montvale, New Jersey, United States

Creation and execution of marketing collateral for the firm’s services across a range of industries: consumer electronics, manufacturing, automotive, financial services, healthcare/pharmaceuticals, hospitality, and real estate. Materials included brochures, advertising, presentations, invitations, event graphics, initiative graphics, and animation.U.S. representative on firm’s 2004 international rebranding design team responsible for conceptualization and implementation of company’s International brand. Provided creative direction to team of designers and was integral in interviewing/reviewing talent.

Consumer and business-to-business marketing with a special emphasis on Internet advertising for new technology and financial publications. Included work for The New York Times, Wall Street Journal Interactive Edition, Smart Money Magazine, CNET, AT&T Capital Corporation.

New York, New York, United States

Print/television public relations advertising and design for Fortune 100 clients, as well as city, state, national and international government agencies and public/special interest organizations. Worked with writers and producers to create business-to-business, issue/crisis, and product-launch communications for the financial, health and pharmaceutical, insurance, food and beverage, electronics, sports, entertainment, and energy industries. Conceptualized and produced product launch event materials, logos, and spokes-character designs. Projects included:• Winning the firm’s assignment to introduce the redesigned US $100 bill• Gulfstream V introduction• Mexico Today ad campaign• Fund-raising campaign for UNHCR Balkan efforts• Nutrasweet “Food Label Fitness” promotional materials• Arm and Hammer Baking Soda promotional materials• Zantac OTC introduction materials• Advertising for the Jackie Robinson Foundation

Consumer and business-to-business advertising and design. Print and television ads, event publicity, brochures, press kits, logos, computer animation. Included work for Dannon, Peugeot, Alfa-Romeo, United Technologies, and Barnes & Noble. Print campaign for introduction of Dannon Light praised in Art Direction magazine.AlsoANIMATOR, HAL SEEGER PRODUCTIONSDaily animated versions of editorial cartoons by nationally-syndicated artists for Peabody Award-winning Cartoon-a-torial series produced by Newsweek.EDITORIAL CARTOONIST, WESTCHESTER-ROCKLAND NEWSPAPERS/GANNETTWeekly editorial cartoons on local, state, and national issues.