Having spent 35 plus years as a marketer and creative director with global advertising agencies, helping to build some of the world's most famous brands in both the service and FMCG industries, it's time to use all those mass marketing and mass communication skills to put something back. As my children went through their teenage years and struggled to understand the world of work and their career options, I used my experience of the many industries I had worked with to help them consider job… Show more Having spent 35 plus years as a marketer and creative director with global advertising agencies, helping to build some of the world's most famous brands in both the service and FMCG industries, it's time to use all those mass marketing and mass communication skills to put something back. As my children went through their teenage years and struggled to understand the world of work and their career options, I used my experience of the many industries I had worked with to help them consider job prospects in an informed way. I did this four times with my own children and with a large number of their pals.They were all in the same boat whether at state or independent schools, because careers advice at school was broken. And it still is. It simply doesn't give them the information they need and want in a quick and easy format to take an informed decision. It offers little more than "go with what you're good at".Working Eye is the opportunity to use my problem solving and brand building skills; the skills of like-minded professionals; the skills of passionate educationalists; the skills of award-winning filmmakers and the skills of TV researchers and broadcasters. It is our collective opportunity to help solve one of the biggest societal issues of our day.Working Eye will engage, stimulate and motivate our young people. It will give them high-quality films on their phones, tablets and laptops and offer 'career discovery' rather than directional advice. It's a place where they can find out about work, careers and job options; a place to understand what school subjects and qualifications will be required to move into any particular arena of work; a place where they can discover longer-term prospects and salary expectations, all presented in an easily digestible format (no tomes of text to read) before they select their GCSE subjects. Working Eye offers a sea change in teenager careers advice and will become a hand to hold throughout their entire working life. Show less

As a Worldwide Brand Creative Director at FCB, I also helped establish the FCB European network to manage the (then) newly won SC Johnson global account. With drive and enthusiasm, the SC Johnson global advertising spend grew to over $800m a year. My personal network of advertising, creative, film, media, photography, planning and research professionals became extensive and truly global during my time at FCB, and I was eventually made the European Creative Director across all SC Johnson brands… Show more As a Worldwide Brand Creative Director at FCB, I also helped establish the FCB European network to manage the (then) newly won SC Johnson global account. With drive and enthusiasm, the SC Johnson global advertising spend grew to over $800m a year. My personal network of advertising, creative, film, media, photography, planning and research professionals became extensive and truly global during my time at FCB, and I was eventually made the European Creative Director across all SC Johnson brands with a total spend in excess of €200 million. I also set up and managed film production centres in Cape Town, Amsterdam and London, and significantly reduced film production costs in the process. Show less

Having started life in the advertising industry on the business side as an account handler, I eventually went 'over the wall' and became a copywriter. In that time, I have worked for several top agencies including French Gold Abbott, Geers Gross, Michael Bungay & Partners, FCB London, Butler Dennis Garland K&E before settling back at FCB on the international side.During this period I won many awards and created many successful campaigns for household named brands including 'Be the Best'… Show more Having started life in the advertising industry on the business side as an account handler, I eventually went 'over the wall' and became a copywriter. In that time, I have worked for several top agencies including French Gold Abbott, Geers Gross, Michael Bungay & Partners, FCB London, Butler Dennis Garland K&E before settling back at FCB on the international side.During this period I won many awards and created many successful campaigns for household named brands including 'Be the Best' for British Army Recruitment. Show less