As Co-Founder & CEO of Try with Mirra, our vision is to create the most engaging and impactful online shopping experience for fashion brands, driving sustained e-commerce growth and elevating the way customers connect with brands.Try with Mirra is a Shopify app designed for fashion e-commerce brands, offering a 'Home Try-On' experience that replicates the fitting room experience of a retail store. It allows customers to touch, feel, and try on products in the comfort of their own homes before making a purchase decision. This personalised approach eliminates hesitation and boosts buyer confidence, leading to higher conversion rates and reduced cart abandonment.Fashion brands using Try with Mirra are seeing impressive results, with average order values (AOV) of kept items increasing by 30% to 65% compared to their typical AOV. This not only drives revenue growth but also enhances customer satisfaction and loyalty.In my product and leadership roles, I’ve developed key principles and frameworks that align business objectives with solving customer challenges, while building high-performing teams that thrive on innovation and continuous improvement.