Peter Chapman understands how large retailers make decisions. Benefit from this valuable insight as Peter helps you understand your customers and how to sell more products to them.An in-depth knowledge of every level of decision making in the major retailers is invaluable to producers and manufacturers who want to grow their sales. Peter has considerable experience – from developing relationships with suppliers throughout the supply chain, to retail merchandising.Peter speaks to audiences of producers, processors, industry associations, store managers and retailers. He has helped all of these groups navigate through their business challenges. He is a member of the Canadian Association of Professional Speakers and currently sits on the national board of directors.Peter’s company, SKUFood, provides services to producers and manufacturers who want to increase their sales to large, centrally structured retailers or specialty retailers. Prior to starting GPS Business Solutions and SKUFood, Peter worked for 19 years with Canada's largest food retailer, Loblaws. He held positions in various departments, including merchandising, marketing, advertising and real estate. This experience has given Peter considerable insight and understanding of food retailing. Your organization will benefit from Peter’s passion for retail. His speeches and workshops include many real examples of what is happening in retail today. Go behind the scenes with Peter to understand how to drive your sales effectively.Specialties: Professional speaking-topics include:C.A.R.T. process to get more of your products in more shopping carts more oftenCurrent Trends in the Retail Food IndustryKnow your Customer Inside and OutIs Buy Local the Right Strategy?Focus on Both Customers