Peter Chavez Email and Phone Number
I have a passion for creativity and an innate ability to capture ideas, conceptualize visions, and design tailored brands reflective of the clients I work with. I have formulated tailored brands, advertisements, campaigns, and elevated brand awareness for notable clients such as: McDonald's, Tide, Bounty, Charmin, Venus, Oral B, Coors & Coors Light Beer and several pharmaceutical companies.My website showcases my designs: pchavezcreative.comIn my line of work, I cultivate long-term partnerships with hundreds of executives, business owners, and clients across a multitude of industries. Meeting with clients one-on-one, allows the juices to flow, the partnerships to form, and the design process to begin. These meetings produce rebrands, marketing, advertising, and national portfolio strategies focused on growth. My approach is twofold: 1) gaining a full understanding of the vision, deliverables, and initiatives and 2) translating that into innovative concepts and tailored brands aligned to specific objectives. From there, the creation of innovative fresh advertising approaches reflective of trending and current customer needs is formed by leveraging deep knowledge, conducting and integrating market analysis and insights, resulting in the ideation of compelling portfolio enhancements and strategies, resulting in YOY profitability, market share growth, and sustainability.My expertise is in:➨ Developing multi-media campaigns resulting in brand elevation, optimized customer experiences, and increased shopper frequencies, along with increasing market share growth, profitability, and sustainability through the design of compelling and creative portfolio strategies and streamlined product offerings.➨ Increasing traffic and profits through shopper marketing, website design, performance marketing, B2B & B2C marketing strategies, partnership cultivation, and brand identity development➨ Maximizing brand transformation by delivering customer-centric transformative brand campaigns, directing operationally efficient end-to-end creative lifecycles, and producing best-in-class omnichannel content.Brand Experience: Beer & Spirits (Coors, Budweiser), Consumer Product Goods, Personal Care Products (Clairol, Pampers, Venus, Crest, Oral B), Food (McDonalds)Forming long-term partnerships is key to successful growth. I joined LinkedIn to connect with like minded professionals and share my knowledge, specialties, and to grow my network. So please reach out via LinkedIn or at pchavez325@gmail.com to connect!
Deep Roots Natural Medicine
View- Website:
- deeprootsnaturalmedicine.com
- Employees:
- 3
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Director Of Creative And Brand MarketingDeep Roots Natural MedicineCharlotte, Nc, Us
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Director Of Creative & Brand MarketingDeep Roots Natural Medicine Jan 2018 - PresentCollaborating with the co-founder, I oversee the brand for an integrative health practice transforming patients lives via innovative testing, integrated medicine, acupuncture and dietary education. Pioneering the evolution of an integrated natural medicine and healing solution clinic specializing in auto-immune, thyroid, and gut health issues, we capture the business of patients seeking improved life quality through proven treatments propelling these impressive results:►Doubled net revenues and grew patron base by creating compelling Google advertisements, lead generation approaches, social media posts, targeted campaigns, business outreach plans, and attending and hosting networking events to cultivate new clients.►Cultivated a profitable network of commerce shares by partnering with vendors, health-based clinics, and like-minded enterprises to expand purchasing power, market reach, and patient offerings and executed targeted plans combining in-person visitations, phone marketing, and online outreach. ►Increased e-commerce income hundreds of thousands of dollars and bolstered profits 10% by building easy-to-navigate shopping platforms with consistent messaging to foster brand loyalty and sustainable customer engagement. ►Invoked hundreds of thousands of dollars in income by establishing novel marketing, event, and publication strategies and attained a 25% cost reduction in outsourced supplement supplies by partnering with health facilities to cut costs.Recognizing the value of having the right team to serve our clients, we source, recruit, and onboard multi-talented staff. With this skilled group in place, we earned the “Top Natural Medicine Doctor” status in Charlotte by The Charlotte Observer.I am proud of the impact that Deep Roots Natural Medicine has made in improving the health and wellness of the community and, through online sales, the broader global society!
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Creative Director325 Creative Dec 2013 - PresentApplying nearly a decade of creative direction acumen to an entrepreneurial endeavor, I founded a boutique consulting firm representing organizations across diverse industries. I develop strategic concepts and execute deep industry knowledge and expertise on market entry and expansion, brand identity, marketing, and advertising plans.Leading a team in campaign management and omnichannel asset design, we partner with agencies and resources to streamline processes, increase productivity, and deliver complex and innovative initiatives. Some of our most impressive results include:►Generated millions of dollars in revenues after securing ten segments of business within two agencies for notable brands such as Imperial Beer, MYX Moscato, Zodiac Vodka, Colorado government departments: DMV, Elections and Voting Uchoose.gov and the department of regulatory agencies: Cannabis banking, Public Health, Housing Discrimination.►Secured significant incremental profits for the JMG Financial Group, ITW Buildex, Red Head, and Ramset by consulting with patrons, developing strategies and tactical execution plans for complex initiatives, pitching compelling ideas, and overseeing agency promotional budgets.►Bolstered client efficiencies and slashed labor expenses by partnering with sales and marketing experts to employ technology tools, analyze performance data, and streamline resources and processes to drive continuous improvements.►Invoked productivity spikes and grew profits YoY by building omnichannel content banks and collaborating with promotional teams and designers to execute demand-generation programs and enterprise-level projects from data-driven insights. Under my tutelage, the group has completed over 1,000 projects for low- and high-profile projects within various budgets. I am thrilled to collaborate directly with clients throughout the US and delight in visiting customers in person to understand organizational culture, values, and goals.
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Creative DirectorFreeosk Jun 2011 - Nov 2013Chicago, Il, UsContinuing a path to success in the creative field, I segued my talent to a role for the only omnichannel discovery platform with data-driven touchless sampling, commerce-boosting digital solutions, and real-world intent signals to drive conversion.Leading a team of 11 creative associates, we joined forces with stakeholders and partnered with the vice president of business accounts for a kiosk promotion shopper marketing agency.We procured the Sam’s Club account, bolstered operational growth, and systematically scaled cross-merchandise business across TV, radio, point-of-sale, and featured product sampling events.Strengthening Sam’s Club sales and optimizing shopper awareness programs, we created and deployed customized content for cross-promotional programs, including food, in-store video, and online promotions. Raising brand awareness for Sam’s Club Member’s Mark private label national food entities, we re-engineered sampling stations with modern, sleek designs to foster customer engagement.Advancing market reach for Freeosk and the sample kiosks, we leveraged data-driven insights and direct problem-solving approaches to resolve complex campaign challenges. Utilizing shopper purchasing data to pinpoint the store’s digital kiosk feature products, I steered the team in driving sales and traffic through all store aisles. -
Associate Creative DirectorLeo Burnett Jul 2009 - Jun 2011Chicago, Illinois, UsGaining notoriety as a world-class creative professional, I was recruited to direct internationally acclaimed billion-dollar accounts such as Crest, Oral-B, and McDonald’s brands for one of the world’s largest communication agencies merging data and technology to transform consumer behavior and boost customer prosperity.Managing a staff of five full-service creative specialists, we oversaw daily operations, defined priorities, collaborated with account teams, and developed and delivered client presentations resulting in favorable results and increased business.By leveraging multiple agency partnerships, we crafted brand strategies to propel sales and designed updated looks and innovative approaches, including reimaging the McDonald’s Happy Meal packaging with Shrek and Avatar movie tie-ins, architecting high-end interactive P&G toothbrush displays, and launching engaging on-site promotions.Our efforts paid off in surging ROIs and efficiencies through careful KPI design and monitoring and a keen eye on reducing labor touchpoints and streamlining production processes while ensuring on-time delivery and quality results. -
Senior Art DirectorThe Integer Group 2004 - 2009Denver, Colorado, UsEarly in my career, I applied a natural knack for art and design in a creative leadership role for a company fostering and sustaining growth for top brands through the power of data-driven intelligence.Mentoring art directors, copywriters, and interns, I directed two powerhouse billion-dollar enterprise campaigns, Coors and Procter & Gamble (P&G). As a key contributor and persuasive influencer on global brand business committees, I ideated and executed strategies targeting broader audiences to increase sales and bolster product awareness.Introducing cutting-edge omnichannel plans for both companies, the team and I developed equity branding, point of purchase, shopper marketing, and e-Commerce initiatives and designed user-friendly interfaces and customer-centric experience journeys.Amplifying the Coors Light business, we devised and launched a winter campaign using point-of-sale, radio, and in-store display tactics and refreshed elements of the current campaign to expand the target audience.Together, we transformed the P&G brand, increasing market share and penetration by modernizing the consumer positioning for household needs, beauty, and grooming product portfolios, including Bounty, Charmin, Tide, Venus, and Clairol. -
Creative Director325 Creative 2000 - 2004Develop brand strategies for existing and start up businesses.
Peter Chavez Education Details
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School Of The Art Institute Of ChicagoGraphic Design
Frequently Asked Questions about Peter Chavez
What company does Peter Chavez work for?
Peter Chavez works for Deep Roots Natural Medicine
What is Peter Chavez's role at the current company?
Peter Chavez's current role is Director Of Creative and Brand Marketing.
What schools did Peter Chavez attend?
Peter Chavez attended School Of The Art Institute Of Chicago.
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