Peter Choy Email and Phone Number
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Top performing beverage executive with progressive excellence driving dramatic sales and revenue growth for the Wine & Spirits industry. Motivates teams to exceed objectives; develops strategic marketing and pricing programs; leverages deep knowledge of the New York market to help build successful organizations. Identifies market trends, analyzes data and coordinates with senior management to create effective tools and programs that deliver revenue and sales growth in the NY Market Profit & Loss (P&L) Control Supplier & Distributor Management Market & Data Analysis New Product Development Marketing & Brand Strategies Consumer & Market Trends Analysis
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Regional ManagerWestern Spirits Beverage Company Jun 2018 - PresentBowling Green, Kentucky, Us
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Sales Manager, Ny StateSouthern Glazer'S Wine & Spirits Aug 2014 - Apr 2018Miami, Florida, UsI was exclusive to the Pernod Ricard wine portfolio for the state of NY. I had two direct reports, with whom I oversaw and worked with the SGWS full book teams for both on and off premise. My main responsibility was to develop, distribute and manage fiscal year and monthly goals. I managed 140K+ cases 20MM in revenue. I conducted Monthly and Quarterly business reviews, as well as analysis and adjusting pricing structure to market trend accordingly. I would regularly work with AR to manage accounts finance the LMF and EG budgets. Monthly, I conducted distributor sales education meetings coupled with program and tracker development to help motivate the full book teams. I submitted monthly written regional market trends and industry updates. My forecasting gave the demand planning the guidance on inventory needs. In addition, I frequented the market with key reps to work with key accounts for on and off premise -
District ManagerSouthern Glazer'S Wine & Spirits Jan 2005 - Aug 2014Miami, Florida, UsWith Southern Glazers coming into the New York market, I took the opportunity to come onboard as District Manager for Off Premise sales. My main objective was to oversee 180K+ cases and $33MM+ in revenue. My team was made up of five sales reps, two overlay managers and a merchandiser. We worked effectively to reach suppliers set to standards goals and achieve their yearly depletion case goals. My success was in communicating a clear and concise message to my team on objectives and expectations, monitoring and evaluating their performance versus company objectives. In my 9 years, we had consistent double digit depletion growth with growing revenue on key profitable brands.
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District ManagerCharmer Industries May 2001 - Jan 2005I managed up to 10 direct reports and 200K+ cases of wines and spirits from over 40 different suppliers. I executed field work withs and focused on increasing efficacy going from route to market. In 2003, after enthusiastically embracing Charmer’s Wine and Spirits Sales Management Program, I was given an opportunity to become a “Trained Trainer”. This responsibility led me to work with other District Mangers and Sales reps across the company. I was asked to give real time coaching, observing sales reps and district managers, working together to ensure working towards the company’s objectives.
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Sales RepresentativeCharmer Industries Apr 1994 - May 2001In 1994, I was asked to join a fine wine team for Charmer Industries. My responsibility was to develop new on and off premise accounts for many of Prestige’s fine wine brands. I was successful in new brand development by holding in store tastings and conducting wine makers dinners, creating a buzz around the products. I was then promoted to join The Park Ave Division at Charmer, where we had more everyday based wine and spirt brands. I serviced an existing account base by maintaining routine contact with key decision makers, developing new products and establishing key relationships with retailers.
Peter Choy Skills
Peter Choy Education Details
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St. Joseph'S University New YorkNon-Profit/Public/Organizational Management
Frequently Asked Questions about Peter Choy
What company does Peter Choy work for?
Peter Choy works for Western Spirits Beverage Company
What is Peter Choy's role at the current company?
Peter Choy's current role is Regional Manager at Western Spirits Beverage Company.
What is Peter Choy's email address?
Peter Choy's email address is pc****@****ine.com
What schools did Peter Choy attend?
Peter Choy attended St. Joseph's University New York.
What skills is Peter Choy known for?
Peter Choy has skills like Sales Management, Team Leadership, Business Development, Sales, Business Strategy, Wine Tasting, Budgeting, Marketing, Strategic Planning, Sales Operations, Public Speaking, Marketing Strategy.
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