Peter Chua Email and Phone Number

I strive to maintain and expand the market share of our core business and profitability through careful products selections and Channel Strategy. I also developed and executed Sales, Marketing and Distribution Strategies to achieve sets of Sales Target & Profitability and increase our Brands presence.- Excellence in Retail and E-commerce Executions - Researched new opportunities and provide information about the market - Work closely with both Principal and Brands owner to deliver their - Brands Strategy Focusing on increasing Net Revenue through Channel Distribution and Pricing strategy - Successfully merged the Crayola and Toys business as one resulting in a 24% increase in POS within 6 months      - Review and implemented processes to increase efficiency and productivity

- Achieved revenue growth of 40 and 50 % in 2 ½ years and net profit growth of 3%  - Implemented Direct-to-Retail model with Toys Kingdom [Indonesia] in 2018 - Develop Joint Business Plans with Key customers - Established good relationship with Media owners- Worked closely with Disney and distributors to develop a range of low-price SKU for CVS channel for Asia Market, listed in 23000 CVS stores in Indonesia [indomaret & Alfa Mart] and 2200 7 /Eleven in Philippines - Establish E-Commerce business in both countries - Successfully converted media strategy from 100% traditional to 60% traditional and 40% digital- Organised the first Crazy Toys sales in Indonesia achieving POS of USD800K in 1 week

- Successfully converted Thailand from a Distributors Model to a Fully Owned Subsidiary - Develop a hybrid model in Thailand to ensure a smooth transition - Responsible in all recruitment for Thailand operations and office establishment - Worked closely with Thailand Authorities to obtain trading license, legal matters and import certification·       - Negotiate New Trading Terms with Keys retailers and established channel distribution - Developed Joint Business Plans with Key retailers - Provided Training and guiding the team to understand Hasbro blueprint, culture, process and system through buddy and mentoring - Focused on delivering fluidity across all Key Brands to the team - Organised the 1st My Little Pony Xmas Event @ Fashion island attracting 900K foot traffic in 8 days- Philippines Net revenue grew by 20%

- Net Revenue grew by 100% - Grew Hasbro's distribution from 4 to 11 Markets - Joint Forecasting with Distributors - Ensured distributors are well briefed on processes   - Worked with local Sales and Marketing Team to ensure our objectives are executed and delivered - Work closely with on demand planers for timely delivery - Good understanding on import/export documentations and processes

- Responsible for all local sales Managed a team of 4 Sales Executives n 3 Merchandisers     - Developed Joint Business Plans with Key customers   - Ensure uninterrupted supply to key customers through proper forecasting - Work closely with Marketing Team to execute brands and retail executions - Obtained Toys R Us vendor of the year for 3 years   - Winner of Hasbro Best growth small country award