YC S21.Journey is a storytelling tool designed for the internet age.Raised ~$6M pre-product from Susa Ventures, Adam D'Angelo, and others.CEO. Recruited a team of 10. Thought extensively about finding PMF (duh), Product-Led-Growth and B2B. Obsessed about affecting activation and retention metrics.Especially proud of:* Responsive slide content that looks great on mobile and desktop* Leveraged AI (LLMs & Generative AI) for automagic™ product functionality — write a prompt, get slides* Introduced a magical onboarding experience where we scraped users websites for branding and tailored entire product around their brand identity.

E-commerce Growth, E-commerce Experience, Brand, Referral, Subscription, Acquisition and Retention stuff. Team of ~12 PMs, key things we were proud of: * Introduced Autoship and scaled to ~200k subscribers* Introduced Referral and scaled to ~8% of new customers* Improved blended (new & existing) conversion rate by over 25% * Captured emails of over ~9% of all anonymous visitors* Dealt with thousands of requests from stakeholders 🧐

Creator of:* Jellyfish, a Slack plugin to facilitate all-hands Q&A* Foxkit, a 21st century rugby shirt.* Essentials, a vertical Pinterest for stuff in your pocket... lots of other dumber things.

I worked with a talented team of engineers, designers, marketers and sales people to 0>1 an AdRoll Account-Based-Marketing (B2B) solution.We worked from a blank canvas to figure out what this product should be and how to bring it to life. We were able to demonstrate internally (through revenue and metrics) that this product was clearly the future of the AdRoll business and it received massive investment and emphasis going forwards. It's now 2024 (5 years later) and I believe it is still the crown jewel of the NextRoll portfolio.https://www.mediapost.com/publications/article/307040/adroll-launches-abm-solution-partners-with-hubspo.htmlhttps://www.martechadvisor.com/news/display-native-ads/adroll-launches-accountbased-marketing-capabilities/https://www.marketo.com/newsroom/press-releases/2017-04-18-Marketo-Honors-the-Best-of-the-Marketing-Nation-R-With-2017-Revvie-Awards/

I was tasked with "saving" the AdRoll SMB customer segment. It had high churn and poor acquisition numbers. Matt, Anil, Kelly, Max, Nathan and I:* fixed onboarding via an overhauled onboarding experience* gave the segment a shot of energy in the arm by introducing a Shopify plugin (drove 20% new signups)* introduced an AdWizard to solve the single biggest problem for new users — no banner ads* drastically affected retention by comprehensively improving product adoption (eg: ensuring users had conversion segments) https://www.producthunt.com/tech/adroll-for-shopify

I was the 0>1 PM on Facebook Ads API and AdRoll Prospecting.AdRoll had historically bought ads via RTB and Facebook were blocking RTB on mobile and pushing ads platforms to integrate via API — huge cultural shift — I explored and introduced a suite of Facebook ads products for AdRoll that helped the organisation orient around Ads API being the future of Facebook ads.AdRoll Prospecting was a net new 0>1 product that we brought to market in less than 6 months. It involved deep collaboration with sales, data science and engineering to figure out how to introduce a product that was wildly different to the product that AdRoll had always sold. Smashed our Q4 revenue numbers!http://www.mediapost.com/publications/article/227919/adroll-opens-up-mobile-ad-retargeting-on-facebook.htmlhttp://www.adweek.com/socialtimes/adroll-launches-prospecting-a-customer-acquisition-platform/622019

YC S11 & sold to AdRollPersonalised email recommendation tool — via a javascript snippet userfox allowed users to send hyper personalised and targetted emails. For example lifecycle emails and personalised ecommerce emails.We invested heavily in machine learning to provide recommendations to encourage users to send multiple emails in a drip sequence rather than one off emails. And we had a cute logo!http://techcrunch.com/2013/02/22/vimessa-deadpooled-founders-launch-user-retention-service-userfox-with-700k-from-y-combinator-500-startups-more/http://techcrunch.com/2014/01/23/retargeting-specialist-adroll-buys-yc-alum-userfox-widens-scope-to-include-email-and-crm-data/

Vimessa was an async video messaging tool. Record and send videos to any phone number. Hey it was 2010 this was innovative!!http://techcrunch.com/2011/11/17/y-combinator-backed-vimessa-launches-to-bring-free-video-voicemail-to-every-device/

Created algorithms to predict what content users would want to read and delivered the 5-10 articles a user should reach each day in a beautiful (Apple featured!) iPhone app.Crawled thousands of RSS feeds and rendered the articles in a beautiful UI. Funded by Channel 4 News. http://thenextweb.com/apps/2010/06/17/readness-a-last-fm-for-news-now-why-hasnt-this-been-done-before/http://thenextweb.com/apps/2010/01/22/broadersheet-50-news-sources-app/