Peter Click Email & Phone Number

Seattle, Wa, Us

Sales & Strategic leader executing a national, multi-channel sales strategy and execution plan, for the innovative market leader in hemp-derived THC-infused beverages, creating an entirely new beverage category.

Woodinville, Washington, Us

Golden Frog Productions is an innovative brand creation and marketing company. The company is presently preparing to launch wines from Argentina, Spain and France in 2018. Joined former colleague to create and bring to market innovative, premium, imported wine brands. Leads wine blend development, brand design, strategic relationships, distribution, compliance and financial performance. Conduct blending trials annually with 40-70 different wine samples to create unique flavor profile and enhance commercial viability.Launched innovative new brand from Chile, “Awning,” now available in 14 states with numerous distribution opportunities in Central and Western states. Reengineered distribution strategy to enhance brand proposition. Eliminated 85% of traditional importer margins to offer wines to retailers for up to one-third less.

Winefidence is a shopper engagement technology company. Created a mobile app to help wine consumers learn, share and expand wine horizons. Led application development, trademarked tasting profile algorithms, promoted wine brands and negotiated licensing agreements.Led creation and development of digital software solution, helping shoppers personalize wine decisions, real time at point-of-purchase, based on trademarked flavor wheel.Negotiated agreements with Whole Foods and Safeway, selected from among 12 competing shopper engagement applications. Licensed shopper engagement technology to create equity position, and expanded software onto proprietary global B2C ecommerce platform.

The Winebow Group is a major importer and distributor of wines and spirits in the US that acquired the Click Wine Group in 2008.Guided the integration of the Click Wine Group into larger Winebow national organization. As head of the national organization, grew sales of imported wine, while leading all aspects of brand management, winery relations, sales, marketing, financial performance and talent development (Directed 114 team members). Served as marketing engine for entire Winebow organization.Grew sales 18% year over year, exceeding all Board profit expectations. Optimized wine portfolio based on rigorous market analytics and broader shopper understanding. Focused sales organization on 60 of 400 SKUs, increasing ACV 33%, from 30 to 40, as measured by AC Nielsen. Built strategic relationships with 40 wineries in Chile, Argentina, Spain, France, Germany and Italy.

Click Wine Group was a $32M importer of various wine brands, specializing in creating and marketing wines with memorable names.Founded and profitably managed this wine importing company for more than two decades, while positioning it for acquisition by the Winebow in 2008. Drove annual case volumes to 575,000 cases and annual sales from 0 to more than $32M. Led all operations, sales, marketing, brand innovation/management, pricing, promotion, strategic partnerships and alliances, while earning recognition by Inc 500 as one of the fastest growing companies in the US for three consecutive years.Partnered with French/English wine masters to create new wine brand for US market. Designed label and “FAT bastard Live Large” promotional campaign, growing brand to 380,000 cases. Negotiated exclusive distribution agreements, partnership agreements and intellectual property considerations to introduce four brands from Chile, Germany, Argentina and Washington State.