Peter Coffey Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

Chicago, Illinois, United States

- Collaborated with CDs, ACDs, ADs, and strategy teammates to create toolkits, establish photoshoots, and deliver hooks/ activations for programs across ABI’s portfolio of brands - Developed and implemented national fall, winter, and summer retail programs from packaging to consumer hook for Bud Light, Budweiser, and Michelob Ultra

Chicago, Illinois

- Brought a variety of both B2B and B2C brands to life through website vignettes, video and radio spots, in-person experiential, direct mailers, digital banners, and social media content- Went beyond writing video and radio scrips— directed talent during recording sessions, selected stock footage and music, collaborated with video production on edits, and.

Greater Chicago Area

- Served as Miller Lite’s lead writer for two years developing national retail programs for summer, football, and holiday - Elevated awareness for MillerCoors brands across the country through localized programs and activations with professional sport teams, athletes, sporting events, musicians, music festivals, and charities- Helped to rebrand and create.

Greater Chicago Area

- Doubled engagement on Molson Canadian’s Facebook page and helped create print ads and even banded emojis - Wrote Keystone Light copy for OOH, retail, secondary packaging and PR opportunities—successfully selling in multiple programs to the client- Helped secure new business within MillerCoors to more than double the size of our brand portfolio

Greater Chicago Area

• Clients
• Miller High Life
• Keystone Light
• Molson

Washington D.C. Metro Area

• Produced and created original content for a Vine campaign, so far garnering 1,257 followers and over 1,800 likes.
• Developed daily content for a client’s social media platforms and provides overarching strategic advice relating to content strategy and video production.
• Developed social media campaigns, one of which resulted in televised earned media for a top NBC media market, viral placement on Reddit’s main page, and the number one post on the Smartphone app iFunny, June 10, 2014.
• Provided original collateral ideas, with one such idea responsible for delivering over 2,000 opt-in subscribers for a client's membership in a single day.

Greater Chicago Area

Washington D.C. Metro Area

• Developed high-level digital media strategies with digital team members.
• Created sharable original content for Fathom Creative’s various social media accounts.
• Created and implements various strategies for Fathom Creative’s social media accounts, including LinkedIn, Facebook and Twitter, resulting in an overall increase of engagement.

Washington D.C. Metro Area

• Served as chief creative tweeter for kglobal’s largest client at the time, a foreign presidential campaign.
• Wrote daily creative tweets and descriptions of articles for non-profit associations.
• Performed various tasks assigned by senior management including media audits, backgrounders and contact lists.
• Worked as creative director for an intern team in a mock-RFP challenge, designing a strategic public relations campaign, which was pitched to kglobal’s Chairman and CEO.

Bachelor'S Degree, Communications, Marketing Minor

Activities and Societies: Lambda Chi Alpha

Improv

Activities and Societies: Certified Funny!Completed Second City's improv program, making me certified in funny (which I think means every.

Journalism

Activities and Societies: Track and Field teamTransferred from The University of Kentucky to Virginia Tech

Education record