I studied communication science at the Radboud University in Nijmegen with a major in marketing communications strategy and research. After 1,5 year working at an advertising agency in Rotterdam I founded X-ingredient in 1993. Since then X-ingredient grew to more then 40 people working for multinationals like Philips, Mars, Bavaria, Bonduelle, Heinz and Beckers. X's expertises are in Shopper Marketing, Market Activation and Online Innovations. Since 2015 we are pioneering in Virtual Reality research-environments for EEG and Eye tracking research for shopper and consumer behaviour.Our digital department called X-ingredient's Kytchen, creates and developes innovative online concepts, for Nokia Networks , NXP Software, Brand Loyalty, Excluton and Fermacell among others. Specialties: - Communication Concepts- Neuromarketing- Activation Strategies- Integrated communications- Online Video and Interactive Innovations and Concepts
Listed skills include Marketing Communications, Advertising, Integrated Marketing, New Media, and 11 others.