Peter Colombatto Email & Phone Number

St Louis, Missouri, United States

As Marketing Director for CCA Global Partners, ProSource Wholesale, I work with my team to develop and implement digital marketing strategies and lead tactical operations to drive acquisition, retention, and wallet growth for key audiences. My team leverages evolving SEO analytics and SEM techniques to increase website traffic and drive conversion growth while leading the creation, curation, and deployment of compelling content designed to attract, engage, and convert visitors… Show more As Marketing Director for CCA Global Partners, ProSource Wholesale, I work with my team to develop and implement digital marketing strategies and lead tactical operations to drive acquisition, retention, and wallet growth for key audiences. My team leverages evolving SEO analytics and SEM techniques to increase website traffic and drive conversion growth while leading the creation, curation, and deployment of compelling content designed to attract, engage, and convert visitors, ultimately promoting sales.In addition, my team manages social media, email, and mobile marketing campaigns, while identifying new marketing channels to support continued growth. My work involves consistently reviewing website and online statistics, marketplace trends, and best practices to optimize online marketing performance. Show less

Greater St. Louis

As Assistant Vice President for Marketing at Lindenwood University, I orchestrate and supervise all university marketing efforts, including brand strategy and management, digital/print/audio advertising, web strategy, video production and strategy, licensing/trademark management, creative development, project management, and marketing data analysis. I strive to build a shared vision for university marketing through inspirational leadership and exceptional management skills, guiding the… Show more As Assistant Vice President for Marketing at Lindenwood University, I orchestrate and supervise all university marketing efforts, including brand strategy and management, digital/print/audio advertising, web strategy, video production and strategy, licensing/trademark management, creative development, project management, and marketing data analysis. I strive to build a shared vision for university marketing through inspirational leadership and exceptional management skills, guiding the decision-making processes and implementing marketing plans that drive enrollment and enhance student interest, resulting in increased brand awareness, brand affinity, and a high volume of quality leads across all student types. Below are my Key Achievements in the role: ➢ Orchestrated the smooth transition of marketing operations for Lindenwood University Online, resulting in year-over-year new online student enrollment growth of 58%. ➢ Secured 4% total student enrollment growth for fall 2022, the first student population growth since 2013.➢ Drove a third consecutive year of new student growth in fall 2023, including the organization’s largest incoming class in over 10 years.➢ Improved brand net promoter score by 11 points between fall 2021 and spring 2023.➢ Developed major partnerships with St. Louis Cardinals, St. Louis Blues, World Wide Technology Raceway, and Evolution Festival. Show less

Greater St. Louis

In my role as Director of Marketing for Lindenwood University, I was responsible for creating and directing implementation of system-wide marketing strategies, while providing detailed recommendations for all advertising, branding, communication, and PR initiatives. One of my key responsibilities in this role is to spearhead competitive research initiatives and special projects with a keen focus in improving messaging, channel determination, audience identification, and benchmarking. In this… Show more In my role as Director of Marketing for Lindenwood University, I was responsible for creating and directing implementation of system-wide marketing strategies, while providing detailed recommendations for all advertising, branding, communication, and PR initiatives. One of my key responsibilities in this role is to spearhead competitive research initiatives and special projects with a keen focus in improving messaging, channel determination, audience identification, and benchmarking. In this role, I was also accountable for leading, training, and motivating team members toward consistently achieving and surpassing set performance goals.Below are my Key Contributions in this role:➢ Achieved 9% new student enrollment➢ Increased website traffic by 33.35% and applications by 7.5% increase through development and execution of award-winning integrated marking campaign.➢ Won “Best in Show” Gold Award from EduAdAwards, along with 28 other industry recognitions in 2022. Show less

Greater St. Louis

In my previous role as Manager of Digital Marketing for Lindenwood University, I was tasked with orchestrating development and implementation of programmatic marketing plans to meet and exceed student recruitment goals, as well as overseeing print and digital marketing projects, media production, and content creation initiatives. In this role, I was also responsible for organizing and promoting special events and preparing comprehensive reports to support the university's strategic plan, while… Show more In my previous role as Manager of Digital Marketing for Lindenwood University, I was tasked with orchestrating development and implementation of programmatic marketing plans to meet and exceed student recruitment goals, as well as overseeing print and digital marketing projects, media production, and content creation initiatives. In this role, I was also responsible for organizing and promoting special events and preparing comprehensive reports to support the university's strategic plan, while managing all experiential marketing efforts for the organization.Below were my Key Contributions in this role:➢ Enhanced social media audience across all channels by 8% annually.➢ Improved transfer student enrollment by 10% through execution of integrated programmatic campaign.➢ Achieved 12% new student enrollment growth for fall 2021. Show less

Greater St. Louis Area

This is where my marketing career with Lindenwood University started as Director of Marketing & Communications. I was selected to spearhead marketing, communications, and public relations efforts for Lindenwood’s School of Arts, Media, and Communications and J. Scheidegger Center for the Arts. I was responsible for developing and executing innovative marketing strategies with a keen focus on improving student enrollment and accelerating business growth. One of my key assignments in this role… Show more This is where my marketing career with Lindenwood University started as Director of Marketing & Communications. I was selected to spearhead marketing, communications, and public relations efforts for Lindenwood’s School of Arts, Media, and Communications and J. Scheidegger Center for the Arts. I was responsible for developing and executing innovative marketing strategies with a keen focus on improving student enrollment and accelerating business growth. One of my key assignments in this role was to foster positive relationships with executive management team and key stakeholders to facilitate achievement of short- and long-term organizational goals.Below were my Key Contributions in this role:➢ Increased corporate sponsorships from $15K to $75K annually.➢ Enhanced annual ticket sales from 44% to 88% between 2014 and 2020.➢ Generated 70% increase in social media audience between 2014 to 2020 through integration of effective marketing and communication strategies.In my early career, I served in below listed roles:Adjunct Instructor • Lindenwood University – St. Charles, MO, 2014 - 2021Box Office & Patron Services Manager • Lindenwood University – St. Charles, MO, 2013 - 2014Assistant Box Office Manager • Lindenwood University – St. Charles, MO, 2011 - 2013Office Assistant • Quinn Productions – St. Charles, MO, 2006 - 2011 Show less

Master Of Business Administration, Major: Management

Master Of Fine Arts, Major: Theatre & Arts Management

Bachelor Of Arts In Business Administration

Bachelor Of Arts In Arts Management

Bachelor Of Fine Arts In Musical Theatre, Musical Theatre